Marketing

Why You Need Incorporating Influencer Marketing as an Entrepreneur

The bedrock of any business is marketing and as an entrepreneur, you need to do everything possible to stay afloat in the overly competitive global market. Right from the planning stages, you should have done enough research to hit the ground running. You also should have found out that customers are not just waiting for you with open arms.

You must have projected on how to carve your own niche in the market and how to corner your fair share of customers which inevitably translates to a good ROI. Customers need to be convinced.

Marketing has gone very technical and as an entrepreneur who wants to make the requisite impact, you must leverage all the innovations that will skyrocket your sales and enhance new leads. An amazing way of establishing a sound footing in the global market is by incorporating influencer marketing, which is a great opportunity for a new brand to gain some traction.

It will sound outlandish to assume you have not heard about influencer marketing, what you may not be abreast of is why you should “poke your nose” into it. The fact, however, is that leveraging on an influencer is to be able to create a real authentic or custom content campaign.

These are factors that will soar up your marketing reach by latching on to an influencer.

Staggering ROI

The biggest metric you have to measure how well you are doing in the market is your ROI. Records show that for every single dollar you invest in an influencer, you will be making a whopping $6.50 returns. For an entrepreneur, there can’t be anything better.

You don’t need to go looking for finance to launch your product into the market by the way of traditional advertising which you are not sure of the results. This is coupled with the fact as reported by AdWeek that 94 percent of marketers who use influencers say that the method is highly effective. This may be in an increased brand awareness or improved customer engagement.

In a study carried out by Ogilvy and Google, it was discovered that 74 percent of consumers were turned in by word-of-mouth recommendations through influencers. Your profit margin comes from the number of people who are willing and ready to purchase your products and since it has been proved that influencer marketing is the magic wand, you have all the aces.

Comprehensive understanding of the system

Influencers are a group of people who have an absolute understanding of what is required. Engaging an influencer for your brand is akin to putting a round peg in a round hole. They are able to systematize the process and create methods by which things should be done. Nothing will give you a rest of mind and afford you the time to concentrate on other pressing issues in the business more than the fact that your marketing campaign is in safe hands.

Your job is a proper articulation and understanding of your target audience in order to identify the appropriate influencers to work with. Once the influencer is armed with adequate metrics like the purchasing habits of the customers, pinpoints, demographic information, and psychographic information, which you must have gathered by interviewing customers, you can be assured of an explosion in your sales.

Overwhelming reach

One bad experience businesses who have been making use of traditional advertising have suffered is the adoption of ad blockers and some other obstacles. The truth is that most users of the social media, which a lot of businesses turned to for creating awareness, are averse to advertisements and tend to turn such off or block them completely.

Influencers, however, easily bypass all these handicaps. They are able to reach the customers very naturally. You don’t have to spend any additional funds for testing and finding the right audience. The influencer has the audience created already and only needs to get across your product to an already eager and waiting customer.

One other thing the influencer ensures is a targeted audience. This is achieved through relatability and credibility which the influencer has been able to build over time. Available records show that 4 in 10 millennial subscribers believe that they are more at home with influencers who as the case may be, understand them even better than their friends.

You have set out to found a business and in so doing make returns on the funds and other resources you invested. You have put in a lot of effort which should not be allowed to go waste.

An influencer will enhance your smiling to the bank. Don’t wait by the sidelines You need to make hay while the sun shines.

 

Photo Credit: b_d_solis Flickr via Compfight cc

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About John Ejiofor

John Ejiofor is a curious life-researcher, whose quest to finding answers to life's pertinent questions has led to founding Nature Torch. This blog aims to debate and explore many questions about our earth -- including those a lot of people are uncomfortable with asking. He has been published on some of the internet's most respected websites, which you can find online.
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