John McCarthy in 1955, defined Artificial Intelligence (AI) as the science and engineering of making intelligent machines. In the 1960s, he conceived the idea of computer time-sharing or networking, which allowed users to share data by linking to a central computer. The innovation was a precursor of cloud computing – a method of storing data on a remote server accessible via the internet.
The main goal of embarking on an experiential marketing campaign by any brand is to connect the brand and consumers in more tangible, lasting ways than the traditional, old-way of advertising. Experiential marketing is driven towards three fundamental goals: driving consumer action, increasing sales, and fortifying brand loyalty.
The saying that “the customer is king” has been there for a very long time but the very funny thing is that a lot of people take this for granted and refuse to put it to work. For brands that have actually worked and perfected on this line of thought, they are constantly smiling to the bank.
An entrepreneur is ultimately responsible for the success of a venture which can be a company, a project, or any other endeavor. You are the initiator, a starter, a challenger, and a driver. You are to a greater extent a trailblazer. You are not comfortable with the norms. You want to bring about changes.
Yeah! Nobody should begrudge you that as a founder. What you want for your business is the best. You want your brand to be a household name and for that, you are willing and ready to give in all. You deem everything should work tick tock to attain the status of perfectionism. But wait a minute. Is that really right?
Since 2018 when the Blockchain technology was introduced through the launch of the Bitcoin currency, entrepreneurs and developers have made concerted efforts to enable the technology support varying degrees of applications on a single blockchain platform.