Marketing

The Unethical Secret to Target Consumer in 2019

The most important yardstick to measure successful marketing is the ability to reach your target consumer, convert them to do purchases, and make a whopping return on investment (ROI). This sounds rather simple but without being armed with the fundamental secret, you will still be revolving around a circle.

Your target audience is that group you’re trying to sell your product or service to. The purpose of marketing is to reach that group and make them see the reason why they should be buying from you and nobody else.

In order to reach your target consumer, however, you have to understand their motivations and habits as they pertain to your product. With this, you can fathom a better reason to make them buy from you.

Marketing has been inundated with different ideas and means of reaching and converting potential consumers like the application of data science, using influencers, advertising, micro and hyper-targeting, affiliate marketing, and a host of others. While all these are ethical ways to target and possibly convert the audience, they will not make you wholly thoroughbred and an overwhelmingly successful marketer.

In order to boost visibility and increase sales while sustaining a profit with a converting offer, you must apply the magic wand, which is the unethical secret to successful marketing, your experience, in 2019.

Have you ever given a thought to the fact that you are a target consumer to a variety of products? There are brands out there who on a daily basis brainstorm on how to convert you to purchase from them.

Before you possibly became a marketer, you were to an extent a consumer, you had your ideas, feelings, concerns, notions, and convictions about any product you wanted to purchase. You only buy from them when what they offer resonate with you.

The same thing applies to anybody you set out to target and eventually convert, there is absolutely little or no difference. The success of the world’s greatest companies hinges on the quality of their products.

A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Simply put, a quality product sells itself, you only need to get it to the right place at the right time.

Many of the world’s most innovative brands are capitalizing on the Experience Economy and consumers’ desire to spend their resources on people’s lives’ experiences, and they are diving headfirst into experiential marketing with branded experiences and events.

The ads, branding, and packaging you give to the product may only attract the customer to do a one-time purchase instead of placing recurring orders and that’s exactly what you will do if you find yourself in that situation. All you need is to turn your customer into a superfan consumer who over-indexes in his or her affinity for your brand, thereby increasing the chance he or she will advocate on its behalf.

The surefire way to get your product to this level is to make yourself the prime consumer. As a potential consumer of your own product, you must put aside any form of bias, insincerity, and dishonesty. Be frank, blunt, and forthright in your assessment of the product, just the way you will be if the product was not your own.

Take the product to the “cleaners” as regards quality. This you can ensure by arming yourself with documentation of the quality assurance (QA) process. It’s only natural that if you want to market anything you are certain has an extremely high degree of quality, you target your customers with renewed vigor, confidence, determination, purpose, and a high sense of reputation.

Quality assurance aids marketing in that it is used to create the deliverables and can be performed by a manager, client, or even a third-party reviewer. If you are confident of bringing your consumers into the development of the product as QA is wont to do, the quality has already been attested for and the job of marketing has virtually been done halfway.

You, however, mustn’t stop at the quality assurance level, you must take your product through quality control (QC) before releasing it into the market to ensure it’s totally free from defect. QC enhances a sterling and impeccable product.

A consumer survey conducted by PwC reports that the top three store-related mobile uses are for researching products (36%), accessing a coupon or promotional code (31%), and checking information about a retailer (23%). As such, it’s becoming increasingly apparent what modern-day consumers want: the right content.

Once you have ascertained and are overly convinced that your product is of the optimal quality, you can confidently use the experiential campaign to set the ball rolling. Don’t make any attempt to activate a campaign if you have any iota of doubt about the quality of the product.

You and the brand may be tongue-lashed, bashed up, and bruised if you make a wrong decision.

Photo Credit: techacute Flickr via Compfight cc

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About John Ejiofor

John Ejiofor is a curious life-researcher, whose quest to finding answers to life's pertinent questions has led to founding Nature Torch. This blog aims to debate and explore many questions about our earth -- including those a lot of people are uncomfortable with asking. He has been published on some of the internet's most respected websites, which you can find online.
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