Technology

Why Your Brand Must Insist on Data Quality

Making a case for data quality of your brand is now more important than ever before. In this era of big data where every organization is hell-bent on laying its hands on as much data as it can, it becomes exceedingly important that you must be assured of the data quality you access. If the report by Forbes that the amount of data produced every day is 2.5 quintillion bytes should be taken into cognizance, then data is surely the next “crude oil” and data quality can’t be overemphasized. According to WhatIs.com, data quality is a perception or an assessment of data’s fitness to serve its purpose in a given context. On a daily basis, organizations depend more and more on data for their operations, data quality has, therefore, become a front-burner issue. SiriusDecisions reports that nearly 60 percent of marketers consider the overall health of their data unreliable.  Once your data quality is poor, expect an avalanche of problems. These problems range from inaccurate reporting to ill-conceived strategies.  Economic damages you have to shoulder due to poor data quality problems border on miscellaneous expenses such as demurrages and transportation fares when packages are wrongly shipped to other destinations right…

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Real Estate, Marketing

Generating Real Estate Buyer Leads With Internet Marketing

There is no way you can run a real estate business without working assiduously about leads generation. Generating leads is one of the main concerns of any real estate agent.  The more leads you are able to generate, the more prospects for sales, and the better it is for your business. In order to address this concern, real estate agents and brokers keep on innovating on the best method to circumvent and convert prospects into buyers.  Since the beginnings of the industry, different advertising methods have been tried. Where some have to a large extent proven to be effective, others ended in abysmal failures.  Internet marketing is one of the new methods for attracting potential customers and for generating leads. Though a newcomer to the industry, it is, however, fast becoming a popular alternative to conventional media.  It is oftentimes free, takes less effort to maintain, and reaches a wider range of customers than the older methods. As an agent, you do not have to storm the streets cap in hand, make annoying and unsolicited phone calls, or do any hard sell tactics.  This time, the potential customer needs only click on a button to either choose or delete, or…

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Business, Technology

10 Reasons Why Your Brand Must Not Ignore ERP

Take an in-depth analysis, the result you get is mind-boggling, competition from the small, medium, and large scale enterprises can’t be further ignored. The global market has become your “next door neighbor” but fortunately, ERP has come to your rescue. An ERP (enterprise resource planning) system can be seen as the binding force that glues together the different computer systems for your brand. ERP applications ensure that the different departments in your brand are able to communicate and share data quite easily.  With ERP securely in place, you gather information about the activity and state of different divisions and make this information available to other component parts of the brand, where it can be used productively. ERP applications can help a brand become one workable unit by linking information about the production, finance, distribution, and human resources together.  ERP system is able to harmonize accounts payable, stock-control systems, order-monitoring systems, and customer databases into one system. A comprehensive look at the following 15 reasons brings to the fore why you can no longer ignore ERP. 1. Competitive edge You may be put off by the fact that ERP software requires a major investment, but the other side of the coin…

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Technology

7 Ways BI Can Accelerate Your Brand’s Growth

As an executive, manager, or corporate end user it’s your duty to on a regular basis take important business decisions that must be informed. You, therefore, need to be well-armed for this all-important task with BI.  Business intelligence (BI) comes as a technology-driven process for analyzing data and presenting actionable information with a wide variety of tools, applications, and methodologies that will enable your brand to assemble data procured internally or externally. The data you have so collected can then be prepared for analysis, developed, and even tested. Based on your outcome, you can go ahead to create reports, dashboards, and data visualizations to make the analytical results available for your corporate decision-making. With BI, you are assured of amazingly growing your brand in the following seven ways. 1. Accelerating and improving decision making BI puts you in the stead of avoiding cognitive heuristics whereby, you ensure that you don’t make decisions based on just very few information at your disposal or even making use of limited information when you have enough. You will not have to regularly make decisions based on just a few facts or what first comes to mind based on your previous experience and knowledge.  It’s…

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