Marketing

7 POWERFUL B2B LEAD GENERATION TIPS

Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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Technology

Capitalizing on Risk Assessment Analysis and BIA for More Precise and Focused BC Plans

Image by Gerd Altmann from Pixabay  It’s quite true that the process involved in the development of business continuity and disaster recovery plans go through a lot of stages, but you can’t kick start them without taking into cognizance the vital contributions of BIA (business impact analysis) and risk assessment analysis. Once you have taken the two into consideration, you can then go ahead to formulate strategies that will enable you to handle the various hazards, risks, possible perils, and threats to critical business processes identified in the BIA and risk assessment analysis.  If you are able to accomplish this, what you come up with is a completed business continuity plan. It’s important that you focus on the relationship between business impact analysis and risk assessment analysis, in order to fully comprehend the highly important process of developing business continuity/disaster recovery strategies, for you to eventually build your watertight BC/DR plans. BIA data The areas you can deploy the results of a BIA to identify include:  The most crucial business functions and processes to be recovered and reestablished after you might have experienced a disruptive event. Resources your organization needs to effectively sustain your key operations, such as email, a suite of office…

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Marketing

E-commerce:5 Good Practices You Can Use to Limit Cart Abandonment

Image by 3D Animation Production Company from Pixabay  Visitors to your e-commerce site add products to their basket but do not finalize their orders? This is called cart abandonment. Depending on the sector, this figure can be more or less strong, it can even range from 67.4% for fashion retailers, to 84.4% for utilities. In this article, I will offer you 5 best practices you can use to reduce cart abandonment. What is the cart abandonment rate? The cart abandonment rate corresponds to the result of the following formula: Abandonment rate = (the number of transactions made divided by the number of baskets created) x 100 For your e-commerce site, the cart abandonment rate is an essential key performance indicator and metrics to follow on a daily basis. The ideal thing is to integrate it into your dashboard to follow its evolution. Best practices to combat cart abandonment Now let’s move on to the 5 best practices to set up on your e-commerce site. 1. Give confidence to your visitors In a physical store, the display case and the interior give your visitors an idea of ​​how you act (tidiness or untidiness of your store, cleanliness or dirt, etc.). They can also put…

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Technology

Benefits Of Artificial Intelligence With Python Language

Photo Credit: skoop Flickr via Compfight cc When thinking about your subsequent AI project, there will be chances that you will be confused about which language to pick. The list might include Prolog, Python, LISP, C#, etc.  Which one to pick, also depends on factors such as ease of code, developer experience, personal preference, etc. In the current times, the language that is gaining popularity is Python. The benefits of Artificial Intelligence with Python are massive.  Python is an interpreted & high-level programming language that emphasizes on RAD or rapid application development.  Why this language has gained such momentum especially in AI is listed as follows: Fewer codes  When talking about Artificial Intelligence pros and cons, the pros definitely outweigh the cons. AI comes with a lot of algorithms.  So why do you think the benefits of AI with Python increase? Testing becomes a lot easier with Python.  Easy writing & execution of codes is possible with this language. Even with the 1/5th code, Python can integrate a similar logic in contrast to OOPs languages.  The approach of this language is interpreted which is why it merges well with the features of artificial intelligence as well. This approach enables checking…

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Technology

Exploiting Telemedicine’s Full Potentials in Battling COVID-19 Pandemic

Image by Alexey Hulsov from Pixabay  Hospitals, medical and health centers ideally should be the places the sick and ill alike visit for succor and treatment but with the ravaging COVID-19, shouldn’t we start considering telemedicine? The World Health Organization (WHO), governments, medical practitioners, and health workers around the globe have all been calling for remote working and far-reaching social distancing among other measures as a way of trying to contain COVID-19 surge. A visit to a hospital clearly depicts the reason why you should totally avoid it now unless it’s absolutely impossible to do otherwise. Usually, our hospitals are filled up with patients and caregivers who are not medical practitioners but have simply come to help them in revitalizing the patients, all these people are usually in proximity with the patients, where bacteria and viruses can easily be transmitted.  Since it has become imperative that a visit to the hospital these days can be a sure way of contracting COVID-19, the most obvious measure to turn to urgently is telemedicine. Telemedicine which is also known as telehealth or e-medicine is all about digitally and remotely delivering healthcare services, which include examinations and consultations by the use of telecommunications infrastructure.  With telemedicine, patients…

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Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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