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4 Reasons Cybercriminals May Still Have Their Way in 2018

It is disheartening, overwhelmingly annoying, and completely appalling that despite all the cries and hues about the activities of cybercriminals in 2017, these bunch of guys instead of relenting, are becoming more aggressive, offensive, and are even sharpening their skills to wreak more havoc on governments, businesses, and individuals.   As at January 29, 2018, a whopping total of 7,073,069 cyber attacks, ransomware, data breaches, financial information, and others have been recorded. It is very obvious that if it is like this in the first month of the year when businesses are just kick starting activities, the scenario will be worse unless drastic actions are taken to stop cybercriminals in their tracks.   The activities of cybercriminals have invariably brought untold hardship to people. While governments have lost huge sums of revenue that could be useful in making available more infrastructures, it has led to serious consequences for some businesses, and some individuals have broken down completely.   A report from Denver Post stated that 60 percent of small companies that suffer a cyber attack are out of business within six months. We can only imagine what this means to the labor market.   The year 2018 paints a very…

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5 Steps You Need Take to Effectively Re-position Your Business in 2018

The primary reason for setting up a business by anybody is to make staggering profits. With this comes the uphill task of making your brand a household name. Whatever product or service you have in the market, you can’t and shouldn’t play the second fiddle.   The market for any product or service is very competitive but that shouldn’t stop you in your tracks. You’ve got all the arsenals and you only need leveraging on them to get to the top where you rightly belong. Since you’ve come this far weathering all the onslaughts, it shows you’ve got the guts and you are ready to make the kill.   The year 2018, has just kicked started and this Q1 is what you need to put your acts together. You should judiciously utilize this time to put your house in order by strategizing and re-strategizing for a staggering ROI.   All the odds you encountered in your business in 2017, deservedly should be given a technical knockout and amazingly so. This is the time to wipe your butts and get raring to go.   What then are you waiting for? These five steps are what you need to put in place…

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7 Reasons You’re Doing Influencer Marketing Wrong

The aim of setting up any business is to ensure that products and services reach the consumers thereby ensuring a return on investment (ROI). If consumers do not buy what you produce or avail themselves of your services, you are definitely not in business.   Businesses have over the years developed and designed various ways of creating awareness and making their brands household names but in order to have a clear-cut competitive advantage, any business cannot afford to relax. This is more so as a result of how the social media has impacted our lives.   To effectively ensure that a good ROI is made, one of the ways businesses have been cornering their fair share of the market is by employing influencer marketing. Celebrities, leaders, and people who call the shots in the society with large followership are engaged to talk about the brand and expectedly get the much-desired result.   Available statistics actually show that this is working. A report says that a whopping 94 percent of marketers who use influencer marketing strategies believe it is effective. While from another source we have it that 70 percent of millennial consumers are influenced by the recommendations of their peers.…

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4 Reasons Face-to-Face Networking Still Scores High

The year 2017 has finally run out and you are about to launch into 2018. You must have gone through your score sheet after all the pruning by the audit wizards and found out what exactly made you thick during the year.   The holidays are here and you are probably somewhere out there cooling it off or letting out the steam. It’s actually expected because it isn’t easy bottling up all the hectic and brainstorming sessions that cropped up in the business during the year.   While you are at it, expectedly you are also putting some jigsaw in place for the year 2018. You want to hit the ground running. You want to crank it up. Way, way up.   Undoubtedly, technology has made things easier for us especially in the area of communication. The social media has given businesses an unimaginable reach in the world market.   The Statista reports that in the third quarter of 2017, it was found that 1.37 billion active users visited Facebook on a daily basis. It went further to say that experts projected that by 2020, an estimated 2.95 billion people will be accessing social networks regularly.   The statistics are…

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5 Things That Will Give Your Business The Traction You Need

It is a clear fact that you will want and have been working towards your business to becoming the best of the breed. That for certainty is the right thing to do but in this situation where there is a lot of competition, the way you go about it determines the eventual outcome.   You will need to know and leverage on some certain undeniable factors that will definitely give your business the comparative advantage to forge ahead.   According to the projections included in the 2017 World Population Data Sheet from the Population Reference Bureau (PRB), the world population will reach 9.8 billion in 2050, up 31 percent from an estimated 7.5 billion now.   The above information clearly shows that your business does not lack the market, the problem you may have to face is how to positively utilize the parameters at your disposal in order to corner your fair share of the world market.   You can’t afford your business to be commoditized, thereby becoming just another mediocre piece of junk. You can’t afford to play the second fiddle. Your business must come to the front burner and be among those that call the shots.   In…

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