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7 Reasons You’re Doing Influencer Marketing Wrong

The aim of setting up any business is to ensure that products and services reach the consumers thereby ensuring a return on investment (ROI). If consumers do not buy what you produce or avail themselves of your services, you are definitely not in business.   Businesses have over the years developed and designed various ways of creating awareness and making their brands household names but in order to have a clear-cut competitive advantage, any business cannot afford to relax. This is more so as a result of how the social media has impacted our lives.   To effectively ensure that a good ROI is made, one of the ways businesses have been cornering their fair share of the market is by employing influencer marketing. Celebrities, leaders, and people who call the shots in the society with large followership are engaged to talk about the brand and expectedly get the much-desired result.   Available statistics actually show that this is working. A report says that a whopping 94 percent of marketers who use influencer marketing strategies believe it is effective. While from another source we have it that 70 percent of millennial consumers are influenced by the recommendations of their peers.…

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4 Reasons Face-to-Face Networking Still Scores High

The year 2017 has finally run out and you are about to launch into 2018. You must have gone through your score sheet after all the pruning by the audit wizards and found out what exactly made you thick during the year.   The holidays are here and you are probably somewhere out there cooling it off or letting out the steam. It’s actually expected because it isn’t easy bottling up all the hectic and brainstorming sessions that cropped up in the business during the year.   While you are at it, expectedly you are also putting some jigsaw in place for the year 2018. You want to hit the ground running. You want to crank it up. Way, way up.   Undoubtedly, technology has made things easier for us especially in the area of communication. The social media has given businesses an unimaginable reach in the world market.   The Statista reports that in the third quarter of 2017, it was found that 1.37 billion active users visited Facebook on a daily basis. It went further to say that experts projected that by 2020, an estimated 2.95 billion people will be accessing social networks regularly.   The statistics are…

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5 Things That Will Give Your Business The Traction You Need

It is a clear fact that you will want and have been working towards your business to becoming the best of the breed. That for certainty is the right thing to do but in this situation where there is a lot of competition, the way you go about it determines the eventual outcome.   You will need to know and leverage on some certain undeniable factors that will definitely give your business the comparative advantage to forge ahead.   According to the projections included in the 2017 World Population Data Sheet from the Population Reference Bureau (PRB), the world population will reach 9.8 billion in 2050, up 31 percent from an estimated 7.5 billion now.   The above information clearly shows that your business does not lack the market, the problem you may have to face is how to positively utilize the parameters at your disposal in order to corner your fair share of the world market.   You can’t afford your business to be commoditized, thereby becoming just another mediocre piece of junk. You can’t afford to play the second fiddle. Your business must come to the front burner and be among those that call the shots.   In…

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4 Amazing Ways Automation Will Contribute to Cybersecurity

The war against cybercrime is being waged from all sides of the divide since it is a glaring fact that nobody is being left out of the onslaught. Businesses both small and large, governments, and individuals are attacked by hackers.   Hackers are not sparing anybody. The Scmagazine of 4 December 2017 reported that PayPal Holding acknowledged that a data breach at recently acquired payments processor TIO Networks compromised the personally identifiable information of roughly 1.6 million customers.   There is also the report where recently the National Privacy Company (NPC) gave ride-hailing company Uber PH 48 hours to provide detailed information on its data breach.   It is, therefore, glaring that cybercriminals have not relented and there is no sign that they are planning to do so very soon. One may be tempted to ask why there are still all these breaches despite all effort being put in place by governments, businesses, and individuals?   The general belief in the security world is that it is more difficult to defend (protect systems) than to attack (break systems). It takes cybercriminals to only find one soft center in order to wreck their havoc.   On the other hand, the patching…

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