Business

3 Best Ways You Can Use to Hire Content Writers

Writing is an inborn trait that comes naturally in the form of scribbling. However, the world has witnessed many incredible writers from different genera such as William Shakespeare, J.K Rowling, and Jeff Goins — a big name in content writing — who have used writing as a communication medium.  Clearly, there are many types of writings. In this internet era where everything has gone online, however, content writing has gained a huge attention. Today, people write online and instantly get noticed.  To this end, we have a mushroom-growth of content writers everywhere on the net. Some of these writers you will get to see are real quality writers, on the other hand, there is a brood of content writers you must avoid as plague. If you run a company and really want to hire some quality writers, it may prove to be quite a challenging task, you need to embark on thorough scrutiny. But you don’t need to kill yourself over this, there are some genuine ways for hiring content writers.  Some of the trusted ways are: Search in-house first This is the most common tip and you would have heard it many times, yet overlooked it all the time.…

Continue Reading

Marketing, Technology

How Operational Efficiency Can Negatively Impact Your Business Effectiveness

One major advantage of technological advancement as regards businesses today is its undisputed effect on operational efficiency. Businesses all over the world mop up every single strategy that will enhance their operational efficiency without giving a thorough thought to how this can negatively impact their effectiveness.  The main reason they plunge headlong into anything that smells of operational efficiency is the mindset to cut costs hoping that will translate to a higher ROI. A major enabler of this approach to cost reduction has been business process automation.  Apart from allowing businesses to cut a big expense by the way of their employees, business process automation is an enabler of efficiency, this is not a surprise by any means, machines simply outperform humans. Theoretically, this is so but in reality, we may have another angle to the whole stuff. It’s rather unfortunate that a lot of organizations have people doubling up on work despite the fact that technological advancement has amplified the process of automation. In most cases, what you have on the ground is more errors, poorly taken and executed decisions leading to amazing reduction in the quality of service.  Some organizations resort to outsourcing as a way of cutting…

Continue Reading

Marketing

Why Deceptive Branding is Not The Best Method

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

Continue Reading

Marketing

Why CEM is The Best Way to Exceed Customers’ Expectations

How have you been coping with your efforts at trying to design and react to customer interactions in order to meet or exceed customers’ expectations and, hence, increase their satisfaction, loyalty, and advocacy? It’s certain that without customer experience management (CEM), you must be doing a very poor job at that. Since having a competitive advantage in the face of the very stiff competition in the global market entails that you have a good grasp of your customers’ conscious and subconscious perception as well as their relationship based on all their interactions with your brand during their life cycles, you must focus on the report by Havard Business Review that 84 percent of customers said their expectations weren’t even met how much more of being exceeded in their last customer service experience. Customer experience management (CEM) is not just about serving your online customers, it’s definitely much more than that. You can’t stop at ordinarily knowing where your customers shop and believe you’ve got it. CEM is about knowing your customers thoroughly to the extent that you can go about creating and delivering personalized experiences that will entice them to not only remain loyal to you but also to become…

Continue Reading

Business

Adopt The Best Way, Do It With Just-in-time

Why wouldn’t you want to go for a methodology aimed at reducing flow times for you within the production system and at the same time cut short the long response time you get from contractors and suppliers? That’s what just-in-time (JIT) will do for you if you adopt it, helping you to control variability in your processes and allowing you to increase productivity while lowering costs. The beauty of JIT as an inventory management method is that you don’t need to crap up the whole place with materials, goods, and labor. You schedule the arrival or replenishment of your need to coincide with their time of demand in the production process. Product quality is one area that co-joins the business and the consumer. The consumer wants to have the best of the bests, while the organization does not want wastes to occur especially as regards the rejection of products as a result of poor quality. These are 7 benefits you derive from adopting the JIT method 1. Smooth production flow With the JIT method, you are certain of a uniform production process. Right from the time your raw materials arrive to when you will deliver your products to your consumers,…

Continue Reading

Marketing, Technology

Progressive Delivery: The New Way, The Best Way

Every small business, entrepreneur, startup, or even big organization is wary of taking risks especially when you have to plunge headway into it. Progressive delivery has, however, come to the rescue as the new way, the best way. Though progressive delivery was designed for software delivery by leveraging the validation stage to provide feedback through beta testing or early access programs, the lessons learned can also be applied to wholesome marketing. Progressive delivery could be viewed as another form of experiential marketing albeit with reforms. While experiential marketing campaign is targeted at the potential customer for the purpose of leads conversion, progressive delivery is targeted at quality assurance for the purpose of reducing loss thereby, increasing ROI just the same way experiential marketing does. Since the cycle will start at the validation stage, you may be limited to just minor changes but you will be maximizing customers’ values at the end.  The satisfaction you derive from applying the progressive delivery model comes by the way of getting your desired feedback and incorporating that into making minor course corrections on your journey towards the big picture. By incorporating the customers into your business you stand out to gain comprehensive customers’ views…

Continue Reading