Real Estate, Marketing

Generating Real Estate Buyer Leads With Internet Marketing

There is no way you can run a real estate business without working assiduously about leads generation. Generating leads is one of the main concerns of any real estate agent.  The more leads you are able to generate, the more prospects for sales, and the better it is for your business. In order to address this concern, real estate agents and brokers keep on innovating on the best method to circumvent and convert prospects into buyers.  Since the beginnings of the industry, different advertising methods have been tried. Where some have to a large extent proven to be effective, others ended in abysmal failures.  Internet marketing is one of the new methods for attracting potential customers and for generating leads. Though a newcomer to the industry, it is, however, fast becoming a popular alternative to conventional media.  It is oftentimes free, takes less effort to maintain, and reaches a wider range of customers than the older methods. As an agent, you do not have to storm the streets cap in hand, make annoying and unsolicited phone calls, or do any hard sell tactics.  This time, the potential customer needs only click on a button to either choose or delete, or…

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Business, Technology

10 Reasons Why Your Brand Must Not Ignore ERP

Take an in-depth analysis, the result you get is mind-boggling, competition from the small, medium, and large scale enterprises can’t be further ignored. The global market has become your “next door neighbor” but fortunately, ERP has come to your rescue. An ERP (enterprise resource planning) system can be seen as the binding force that glues together the different computer systems for your brand. ERP applications ensure that the different departments in your brand are able to communicate and share data quite easily.  With ERP securely in place, you gather information about the activity and state of different divisions and make this information available to other component parts of the brand, where it can be used productively. ERP applications can help a brand become one workable unit by linking information about the production, finance, distribution, and human resources together.  ERP system is able to harmonize accounts payable, stock-control systems, order-monitoring systems, and customer databases into one system. A comprehensive look at the following 15 reasons brings to the fore why you can no longer ignore ERP. 1. Competitive edge You may be put off by the fact that ERP software requires a major investment, but the other side of the coin…

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Technology

7 Ways BI Can Accelerate Your Brand’s Growth

As an executive, manager, or corporate end user it’s your duty to on a regular basis take important business decisions that must be informed. You, therefore, need to be well-armed for this all-important task with BI.  Business intelligence (BI) comes as a technology-driven process for analyzing data and presenting actionable information with a wide variety of tools, applications, and methodologies that will enable your brand to assemble data procured internally or externally. The data you have so collected can then be prepared for analysis, developed, and even tested. Based on your outcome, you can go ahead to create reports, dashboards, and data visualizations to make the analytical results available for your corporate decision-making. With BI, you are assured of amazingly growing your brand in the following seven ways. 1. Accelerating and improving decision making BI puts you in the stead of avoiding cognitive heuristics whereby, you ensure that you don’t make decisions based on just very few information at your disposal or even making use of limited information when you have enough. You will not have to regularly make decisions based on just a few facts or what first comes to mind based on your previous experience and knowledge.  It’s…

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Marketing, Technology

Chatbots as Means to Creating Better Sentiment Analysis

For good sentiment analysis, you need data and tons of it. What better way to gather this data than through live-chatting up your customers and what better means than chatbots. Anybody into data analytics will want to tell you that social media has made the gathering of data relatively easy. However, the data you gather from this source can be misleading if you want to use it for sentiment analysis. Compared to decades ago when the only ways to gather insight on what customers wanted and how they felt about a brand were by knocking on their front door and asking, cold-calling them on their wall phone or sending them a survey with a self-addressed stamped envelope, the social media has brought about a revolution and deserves accolades for that. From any angle, you look at it, the job of gathering data before the advent of social media was labor intensive but the methods employed yielded accurate information. We can’t possibly go back to those days taking into consideration, the global population and technological advancements we can reap from. Taking social media monitoring (SMM) into account, it’s easy for you to conclude that today’s ready access to customer sentiment would…

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Business

Why Enterprise Management is a Must For Your Brand

Enterprise management is one of the modern examples of Enterprise resource planning (ERP). It allows brands to manage vital day-to-day processes such as inventory management, accounting, human resources, and customer relationship management (CRM) to effectively have a competitive edge in the global market. Enterprise management supports how different business components work by distributing information through a shared database. Many ERP software applications have been developed to help companies implement resource planning by integrating all of the processes it needs to run a company with a single system. In view of the serious competition in the global market as a result of the world becoming a global village, the following are pointers as to why you should be at the forefront of brands implementing enterprise management.   1. Globalization Interacting with the world ordinarily offers lucrative opportunities and creates a higher demand for products. Globalization, however, comes with a cost. The crowded global market should be a source of joy to brands but it also means more competition and a rapidly accelerating rate of change. The pressure to innovate, while at the same time keeping costs to a minimum and reducing the time-to-market is a competitive necessity. The copious availability of…

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Technology

How to Checkmate 5 Top Cyber Threats to Live Streaming

One area of potential cyber attacks we have been overlooking is live streaming. This may be due to the fact that most streamers focus more on the entertainment aspect and do not see any reason for concerns as regards cyber threats. It’s therefore essential to take an in-depth look into these threats and seek out ways to checkmating them. 1. Stream sniping If you play a game on Twitch, then you may have been a victim of this attack one time or the other.   Stream-sniping which is the practice of playing a game against a streamer while watching their broadcast to gain an advantage by figuring out their position is nothing new for those who play games on streaming services for large audiences. What most players are advised to do is to set a delay; this option is not really a viable solution for streamers whose livelihood depends on engaging in real-time with their audiences — and often doesn’t even prevent stream-sniping anyway. While some may say they do it for the fun of it, stream-sniping is about one thing and one thing only: winning. The lengths snipers will go to locate their targets is pretty staggering and, in some…

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