Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).

Marketing

Edging Personalized Marketing to The Death Row

Personalized marketing which is a one-to-one marketing, or individual marketing is a marketing strategy by which companies capitalize on data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Without the opportunity to access data, personalized marketing is dead on arrival.

Marketing, Technology

How You Can Amazingly Transform Your Digital Marketing With The Blockchain

Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.