Marketing

Why Perfect Timing Is A Necessity For Vibrant Marketing

Vibrant, perfect marketing is the wish of any entrepreneur, you invest and see the ROI in real-time. But the catch here is that you can’t expect such a turnaround without perfect timing. A lot of resources and processes go into vibrant marketing. You need to plan an effective marketing campaign, convert potential leads, and eventually launch your product or services into the market all these are based on perfect timing. A lot of organizations ignore the importance of perfect timing and they have done so to their woes. You will be losing everything you have invested, your great idea, a theoretically brilliant business model, a talented team, and enough funding to get the ball rolling without perfect timing. It will amount to an understatement to say that it’s the soul of your vibrant marketing. Taking a look at these three processes involved in marketing will bring to the limelight why you must not joke with perfect timing if you really want to see a monumental growth and the equivalent ROI. 1. Marketing campaign The essence of your marketing campaign is to introduce your product or service to your potential consumers. If for instance, you decide on an experiential marketing campaign…

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Nature

Amazon Fires: A Big Setback in The Fight Against Climate Change

The Amazon fires in the Amazon Rain Forest, hundreds and possibly thousands of kilometers away. It’s possible you are in Europe, Asia, Africa, Oceania or even in America far away from Brazil, Peru, Bolivia, Paraguay, etc that border the Amazon fires. Your mindset maybe it’s none of my business, It doesn’t bother me and I’m not affected. If that’s how you feel about the fires, you are in for a very terrible shock. For quite a number of years now, the talks have been global warming, greenhouse gases, emission of CO2, melting of icebergs, and climate change. Governments, agencies, world bodies, corporate organizations, and individuals have all been seeking out for ways to combat all these phenomena. Human, financial, and technological resources have been sunk into means and ways of averting the very dangerous outcomes and effects of these phenomena. And when we think we may be making some headway, out of the blues pops out the Amazon fires. Why should you take the Amazon fires seriously? The Amazon rainforest is by any standard, the world’s largest rainforest, spanning eight countries and covers 40% of South America. The World Wildlife Fund says that the Amazon rainforest is nearly the size…

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Technology

Steps You Must Take to be Free From Botnets

Botnets have for a very long time been known as the workhorses of the Internet. You definitely have been using them to as connected computer to enhance the performance of a whole lot of repetitive tasks to keep your websites going.  A lot of businesses use them in connection with Internet Relay Chat. Undoubtedly, when used in this manner, botnets are absolutely legal and overwhelmingly beneficial to maintaining a smooth user experience on the Internet. The story is, however, changing more than you can think of and devastatingly so. Botnets are presently being devised to gain access to your machine through some piece of malicious coding. The resultant effect in this kind of scenario is that your machine is directly hacked. When this is not the case, a “spider” (a program that crawls the Internet looking for holes in security to exploit) is made to do the hacking automatically. This is a very serious situation that you need to take care of. Taking into consideration that the internet of things (IoT) will mark the next major revolution for mankind, it becomes of utmost importance that we don’t allow anything that will jeopardize the lives of the greater majority of people.…

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Marketing

Using Smart Outsourcing to Grow Your Business

There are a lot of different ways your business can make use of smart outsourcing. Giving work to outside firms can save you money, and it can also make it easier for you to reach your customers.  Often times it can do both. And successful companies manage to find these opportunities and leverage them into higher growth. Image source But smart outsourcing is about more than just making things easier. You can use it to actually grow your business. Yet to do this, you need to have the right approach, and you need to make outsourcing decisions that make the business more profitable. To help you pursue the right solutions for your business. Here are some of the ways smart outsourcing contributes to growth. Make your business more efficient When running a business, time is money. Every minute you spend on something not directly contributing to your company’s profitability isn’t necessarily time wasted.  But it is a missed opportunity. Overall, there are a couple of different ways you can make your business more efficient.  You could do an internal audit and implement revamped processes so that things run more smoothly. Or, you can decide to farm out some of your…

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Business, Technology

Why You Must go For Cyber Insurance Now

Cyber insurance may sound alien or strange, you won’t be the only one having such a view. You may even frown at anybody who suggests that you go for cyber insurance and you will be right. Insurance policies are, however, not strange to businesses but going for cyber insurance sounds as if we are taking the game too far. But then, you have never thought even in your wildest dreams that you will get to a situation where the fear of cyber threats is the beginning of business wisdom. Even where you want to believe there is no need for cyber insurance, the evidence on the ground completely contradicts any such notion you may be having. Cyber attacks are not in any way relenting and cybercriminals are becoming more sophisticated and tech-savvier  Jeremiah Grossman, founder of WhiteHat Security and organizer of the cyber insurance micro summit Black Hat 2019, said he believes cyber insurance will have “a profound impact on every single one of us, in every single thing that we do in this industry.” This is definitely the reason why the cyber insurance market has experienced a boom in recent years. The bitter truth is that despite the boom…

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Technology

Cyber Immunity Maybe The Antidote to Your Cyber Threats

It’s very obvious that the traditional firewall and intrusion detection systems often struggle to detect and repel so far unknown attacks but they may have not been working perfectly. This then calls for another dimension and cyber immunity could definitely be what you earnestly need. The fact today is that cybercrimes don’t recognize borders and the criminals are becoming more proficient in their dastardly attacks. They are appearing every day, in all their different guises and through many different attack vectors.  There is also and unfortunately so, no single known solution that offers comprehensive protection.  As the case might be even in our big data world, however, knowing where to pinpoint the source of the danger will go a long way to being able to combat the latest threats.  For your business to thrive, it’s your overriding duty to protect your organization against today’s threats. You must endeavor to anticipate and be proactive about the dangers that lie ahead in the coming years.  You can’t achieve this feat by employing just the normal smart operational protection against known threats. It definitely demands more than that, you need to put in place a high level of strategic security intelligence. Cyber immunity…

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