Business

How to Boost Your Marketing Drive Amazingly With Soft Skills

Soft skills and hard skills should be deployed in the correct proportions by brands that amazingly want to boost their marketing drive, unfortunately, however, this is not the case with most organizations. They tend to tilt more towards hard skills and this is their Achilles heel.  Soft skill is a personal trait that boosts situational consciousness and intensifies an individual’s capability to get a job accomplished. We use the term soft skills to encompass all those attributes that denote people’s skills or emotional intelligence.  They are quite different from hard skills, which are used to describe an individual’s technical know-how to carry out a specifically-defined assignment, soft skills are widely germane across job titles and industries. It does not boil down to overemphasizing the fact that with your hard skill prowess you can quite often land interviews but you definitely need soft skills to scale through the interview and also perform your duties effectively.  The fact that soft skills have been found to be very essential to boosting marketing drive has made a lot of business executives and leaders are to place a priority on these attributes when hiring employees. They have been found to be highly essential for the…

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Technology

Capitalizing On AI for Your Content Security

Image by PublicDomainPictures from Pixabay Based on the continually changing nature of technology and evergreen opportunities for content creation, content security can never be stagnant. It should be seen as a translational target in the global digital age.  Nothing makes this more relevant than the nature and dimension of cybersecurity threats as well as the need for digitized responses needed for trust and loyalty-building that are continually in a state of transformation as we transcend the radically changing digital workplace. However, the good news is that AI has come to secure your content at all endpoints. The security of your content commences by first securing access to any shared repository, from there you move on to particular folders, and lastly, to individual files stored within it. Your brand’s content management system(CMS) should customarily have in place security features and functions for maintaining access controls, this will ensure that only authenticated people and groups will have the authorization to access specified files. Implementing content-based security means you have enshrined a protection perimeter that will guard certain tasks that are carried out on your network, which could include who has the right to view, edit, email, download or print a piece of content. It can…

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Technology

How to Win the Ever-Changing Threats of the Cyberwar

Image by Clker-Free-Vector-Images from Pixabay  Based on the volume, frequency, and dastardness of attacks launched by cybercriminals, it is no longer a hidden fact that the world is in for a cyberwar. The magnitude of the war has made it absolutely imperative that we must embark on building nation-level defenses to fight cyberwar.  It may have been a bit late already but it can never be an overstatement to say that nation-states should put their acts together, fashion out well-articulated cyber defense measures to be able to protect themselves from the most advanced threats ever seen. Looking at the strategies cybercriminals have employed in launching attacks we have experienced so far, we may be at the early stages yet.  It is a cyberwar  Cyber threats and cyberattacks did not just start to manifest yesterday, however, the worldwide gruesome WannaCry and NotPeyta ransomware attacks of 2017, brought cyberattacks to a new level altogether. As if that were not a notification that we the world is grappling with something very mammoth, the expanding levels of malware-related data breaches in 2018, are sheer warnings and realities of the increasingly critical, vulnerable, and fast-developing world of cybercrime we all live and conduct business activities in.  Governments, individuals,…

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Marketing, Technology

Capitalizing on Live Streaming to Increase Your Visibility and Engagement

Image by Andrés Rodríguez from Pixabay Video content marketing or live streaming has gradually become one of the most preferred marketing methods. And why it shouldn’t be?  It is more effective, engaging and shareable! According to a research report, 92% of marketers who use video say that it’s an important part of their marketing strategy and 95 percent of marketers are planning to maintain or increase the video budget in 2020.  Online live video streaming has become increasingly popular in the last few years for marketing purposes and delivering live events into smartphone screens. The live streaming industry is expected to gain a valuation of around $70 billion by 2021.  An efficient live streaming strategy can boost marketing initiatives to a large extent while opening new business avenues and boosting the revenue of your business. Here are a few points that you can include in your live streaming strategy to boost visibility and engagement. 1. Chalk out a schedule It is essential to chalk out a well thought out schedule that is designed to gain greater visibility and maximize engagement. For instance, you can start your live video campaign with a topic that is the trending news of your industry. …

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Technology

Cybersecurity Measures That Could Have Stopped The Exposure of Four Billion Users’ Records

Image by Katie White from Pixabay In the face of the multiple waves of cyberattacks that governments, corporations, and individuals suffer almost on a daily basis, it’s very annoying to note that any form of information can still be left unguarded and unsecured despite all the cybersecurity measures that are readily available. That is why the news that personal data relating to 1.2 billion people, including email addresses, phone numbers, and LinkedIn and Facebook profile information, has been leaked online via an open and unsecured Elasticsearch server came as a shock. The said data was uncovered on 16 October 2019 by researchers Bob Diachenko and Vinny Troia of threat intelligence platform Data Viper. Diachenko and Troia were able to access and download the data via a web browser without having to use an ordinary password or any other form of authentication. According to the researchers, the first dataset was discovered to contain, among other things, data on 1.5 billion unique individuals, a billion personal email addresses including work emails for millions of decision-makers in Canada, the UK, and the US, 420 million LinkedIn URLs, a billion Facebook URLs and IDs, over 400 million phone numbers and 200 million valid US mobile phone numbers.…

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Technology

5 Ways IoT Has Affected The Business Industry

Image by Tumisu from Pixabay  The advancement in technology has positively affected the business industry. IoT technology is one of those positive effects of technology on the business industry as with. woocommerce smart coupons.  These days, IoT adds value to a business exponentially, by promptly making decisions as a result of very fast analysis of mammoth amounts of data. IoT which is also known as the internet of things is a number of interconnected devices.  IoT is a network of interconnected devices and appliances such as a tablet, cars, thermostats, refrigerators, etc. These devices are connected by software, sensors, actuators, and connectivity that enable them to connect and exchange data. IoT has made the concept of smart homes possible. With the internet of things, you can use your personal tablet to operate your refrigerator, television, switch your power off or on, close your doors, etc.  All these are possible because these devices and appliances are interconnected by software and the internet. The internet of things has greatly transformed the business industry by making the notion of smart business a huge possibility as it is also used in the business industry.  Its introduction to the business industry is a plus as the IoT has…

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