Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).

Business

How to Move Experiential Marketing Beyond the Event Center

The main goal of embarking on an experiential marketing campaign by any brand is to connect the brand and consumers in more tangible, lasting ways than the traditional, old-way of advertising. Experiential marketing is driven towards three fundamental goals: driving consumer action, increasing sales, and fortifying brand loyalty.

Business

How Conservatism Impedes Entrepreneurship

An entrepreneur is ultimately responsible for the success of a venture which can be a company, a project, or any other endeavor. You are the initiator, a starter, a challenger, and a driver. You are to a greater extent a trailblazer. You are not comfortable with the norms. You want to bring about changes.

Business

3 Hurdles You Need Overcome to be Able to Work From Home

For anybody who is about to dabble in working from home especially when it’s freelancing, there is always a sense of euphoria about it. When you think about how you will have all the opportunity you probably assumed you have been missing to go at it full blast, bringing your entire creativity and ingenuity to play, and becoming the rave of the moment, you’ll believe that for once you’ve got it all wrapped up.