Business

How The Lean Approach Will Enhance Your ROI

Lean may apply to you as not a solid and firm capable organization but a thin, grim one that will crumble when pressure is applied. Businesses could harbor this fear since a lot of half-baked and ill-planned applications of Lean have failed.

Business

Rebranding For a Better Marketing 2019

Rebranding can be a very good cause, especially when its aim is to tone up some grey areas in the business. Especially as brands can go off-message, or find their message no longer resonates with their target audiences.

Business

Why Your Small Brand Needs Commitment to Purpose

Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.

Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).