Business

Why Your Small Brand Needs Commitment to Purpose

Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.

Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).

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Business

4 Ways Perfectionism Can Crumble Your Business

Yeah! Nobody should begrudge you that as a founder. What you want for your business is the best. You want your brand to be a household name and for that, you are willing and ready to give in all.  You deem everything should work tick tock to attain the status of perfectionism. But wait a minute. Is that really right?

Business

Work From Home: 3 Hurdles You Need Overcome

For anybody who is about to dabble in working from home especially when it’s freelancing, there is always a sense of euphoria about it. When you think about how you will have all the opportunity you probably assumed you have been missing to work at a full blast, bringing your entire creativity and ingenuity to play, and becoming the rave of the moment, you’ll believe that for once you’ve got it all wrapped up.