Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).
The saying that “the customer is king” has been there for a very long time but the very funny thing is that a lot of people take this for granted and refuse to put it to work. For brands that have actually worked and perfected on this line of thought, they are constantly smiling to the bank.
Conservatism has overwhelmingly hampered the spirit of entrepreneurship. Conservatism kills the will to create new things and to be innovative.
Yeah! Nobody should begrudge you that as a founder. What you want for your business is the best. You want your brand to be a household name and for that, you are willing and ready to give in all. You deem everything should work tick tock to attain the status of perfectionism. But wait a minute. Is that really right?
For anybody who is about to dabble in working from home especially when it’s freelancing, there is always a sense of euphoria about it. When you think about how you will have all the opportunity you probably assumed you have been missing to work at a full blast, bringing your entire creativity and ingenuity to play, and becoming the rave of the moment, you’ll believe that for once you’ve got it all wrapped up.
Nothing can be more heartwarming for an entrepreneur or a business owner than to be assured that the products being churned out from the mills are virtually already sold and nothing can as well be more alluring to a consumer than to have more, for less. This beautiful scenario is what the subscription-based business model proffers.