Marketing, Technology

Chatbots as Means to Creating Better Sentiment Analysis

For good sentiment analysis, you need data and tons of it. What better way to gather this data than through live-chatting up your customers and what better means than chatbots. Anybody into data analytics will want to tell you that social media has made the gathering of data relatively easy. However, the data you gather from this source can be misleading if you want to use it for sentiment analysis. Compared to decades ago when the only ways to gather insight on what customers wanted and how they felt about a brand were by knocking on their front door and asking, cold-calling them on their wall phone or sending them a survey with a self-addressed stamped envelope, the social media has brought about a revolution and deserves accolades for that. From any angle, you look at it, the job of gathering data before the advent of social media was labor intensive but the methods employed yielded accurate information. We can’t possibly go back to those days taking into consideration, the global population and technological advancements we can reap from. Taking social media monitoring (SMM) into account, it’s easy for you to conclude that today’s ready access to customer sentiment would…

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Marketing, Technology

3 Ways Sentiment Analysis Improve Your Marketing Scope

Quite often, you have come across situations where you really need to understand the intent behind a message and you’re completely lost. That is the time you need sentiment analysis to come into play. Sentiment analysis which is also referred to as opinion mining is an approach to natural language processing (NLP) that identifies the positive, negative, or neutral tone behind a body of a text. It entails the use of data mining, machine learning (ML), and artificial intelligence (AI) to mine text for emotions and subjective information. Sentiment analysis systems help brands to gather insights from unorganized, confusing, and unstructured texts that come from online sources such as emails, blog posts, support tickets, web chats, social media channels, forums, and comments. Mathematical calculations replace manual data processing by implementing rule-based, automatic or hybrid methods. Rule-based systems carry out sentiment analysis based on predefined, labor-intensive means while automatic systems learn from data with machine learning techniques. A hybrid sentiment analysis combines rule-based and automatic systems. Different types of sentiment analysis Fine-grained sentiment analysis: provides a more clear-cut level of segmentation by breaking it down into further categories, most often, however, this is broken down into basically very positive or very…

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Marketing

A Rundown of The 5 Easily Marketable CBD Oil

For anyone looking to start up a small business, CBD oil presents an attractive opportunity. Because it only recently became federally legal, no one player dominates that field. And with sales expected to hit $22 billion by 2022, there’s still room for more companies to take a piece. You do; however, need to do your homework. Under regulations from the 2018 Farm Bill, CBD oil is only federally legal if it comes from industrial hemp, which contains no more than 0.3 percent THC. Cannabis that contains more THC is still illegal because that’s the stuff that gets people stoned. You also need to understand the restrictions on marketing it. Its legal status in some U.S. states still isn’t clear, which has made some advertising venues cautious. As noted elsewhere on this site, some social media companies are among them. But such is the popularity of CBD that political pressure will likely overcome these obstacles shortly. In the meantime, read up on the best types of CBD oil to sell, and what they can do. 1. CBD tinctures Tinctures are very popular in the CBD market because they’re fairly fast-acting, long-lasting, and flexible. While these are sometimes labeled “hemp oil,” the…

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Marketing, Technology

How Chatbots Improve Customer Engagement

Marketing revolves around customers and any brand that fails to leverage customer engagement is obvious to fail on customer expectations. Customers are the central point of any kind of business, and if you are facing very stiff competition from other players in the market, you can’t afford to toy with customer engagement. Today customers want to have their questions answered instantly. This necessarily means that you should be equipped to provide around the clock service. Since humans are known for certain frailties and cannot be expected to constantly provide 24/7 service, the coast becomes very clear for chatbots to effectively and efficiently engage customers. Chatbots technologically, are meant to only represent the natural evolution of a Question Answering system based on Natural Language Processing (NLP). The formulation of responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots outstandingly streamline interactions between people and services, thereby enhancing smooth customer engagement. At the same time, they offer businesses new opportunities to improve the customers’ engagement process and operational efficiency by distinctively lowering the typical cost of customer service. The following are ways chatbots effectively help brands in…

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Marketing

How to Provide Excellent Customer Service

Marketing has gone customer-centric, the customer has eventually become king, businesses are listening and caring about where, how, and what the customer wants all in a bid to provide excellent customer service. According to a survey, companies which provide excellent customer service see their revenues grow 4-8% above the market. When it comes to deciding where to shop, 64% of people rate the quality of customer service as more important than price. Since we live in a digitally advancing age, everything we do to provide an excellent customer service must be done in line with the right modern-day, real-time customer support system. If you have such a customer support system in place, you are on your way to providing excellent customer service. The support system must be a multi-channeled, that offers great real-time customer support for businesses to grow sales and increase productivity. It  has to create an enabling environment for brands to get acquainted with their customers and provide excellent customer service as well as have developed the following great real-time packages: Live Chat A study by FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option…

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Marketing

How to Convert Big in Real-Time With Context

The appropriate interpretation of your message is the juice to conversational marketing. If for any reason your context lacks clarity, your message is dead on arrival. How do you feel when you are searching for a particular product online and what you purchased some time ago keeps popping up or when something you have said results in stares or blank looks? You are completely pissed of. Both the customer and the brand are out of context, they are not operating on the same frequency. Advancement in technology has ensured that customers’ attention spans and patience are pruned down, they are more interested in their needs. For you to score big with your customers you need messages that resonate with them. The context apart from being comprehensible must be personalized for more conversions and ultimate sales. The message must deliver value to your target customer in real-time. There must be clarity at both ends which exactly is what conversational marketing prides in achieving. It’s practically impossible for you to send a message that will resonate to a customer you don’t know. The context will certainly be awry. There will be total confusion, no trust, and no understanding since you and the…

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