Marketing

7 POWERFUL B2B LEAD GENERATION TIPS

Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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Marketing

E-commerce:5 Good Practices You Can Use to Limit Cart Abandonment

Image by 3D Animation Production Company from Pixabay  Visitors to your e-commerce site add products to their basket but do not finalize their orders? This is called cart abandonment. Depending on the sector, this figure can be more or less strong, it can even range from 67.4% for fashion retailers, to 84.4% for utilities. In this article, I will offer you 5 best practices you can use to reduce cart abandonment. What is the cart abandonment rate? The cart abandonment rate corresponds to the result of the following formula: Abandonment rate = (the number of transactions made divided by the number of baskets created) x 100 For your e-commerce site, the cart abandonment rate is an essential key performance indicator and metrics to follow on a daily basis. The ideal thing is to integrate it into your dashboard to follow its evolution. Best practices to combat cart abandonment Now let’s move on to the 5 best practices to set up on your e-commerce site. 1. Give confidence to your visitors In a physical store, the display case and the interior give your visitors an idea of ​​how you act (tidiness or untidiness of your store, cleanliness or dirt, etc.). They can also put…

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Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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Marketing

Social Selling – How to Leverage Social Media to Close More Sales

Image by Coffee Bean from Pixabay Have you ever heard of social selling? Do you use social media as a marketing channel for your brand? Are you interested in taking marketing to the next level?  If you are looking for the answers to these questions then we have it here for you. Social media networks are mainly popular for their huge user base that actively access, explore, share, and browse content along with brands using them as advertising and engagement touchpoints.  But the social media platforms and technology have been constantly evolving for better with enhanced updates and innovation. One such update is the introduction of social selling as social media has a great influence on the behavior and decisions of the users. What is social selling?  Social selling is the strategy of using social media platforms like Instagram, Facebook, Twitter, etc. by marketers and brands to attract, engage, and convert consumers into customers.  Many brands use social selling to nurture their leads, form meaningful brand-user relations, encourage engagement, enable social shoppable content, etc.  Social media marketing can be understood as the basics of social selling where you can take it further by selling your brand’s products with social selling.  Importance of social…

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Marketing, Technology

Capitalizing on Live Streaming to Increase Your Visibility and Engagement

Image by Andrés Rodríguez from Pixabay Video content marketing or live streaming has gradually become one of the most preferred marketing methods. And why it shouldn’t be?  It is more effective, engaging and shareable! According to a research report, 92% of marketers who use video say that it’s an important part of their marketing strategy and 95 percent of marketers are planning to maintain or increase the video budget in 2020.  Online live video streaming has become increasingly popular in the last few years for marketing purposes and delivering live events into smartphone screens. The live streaming industry is expected to gain a valuation of around $70 billion by 2021.  An efficient live streaming strategy can boost marketing initiatives to a large extent while opening new business avenues and boosting the revenue of your business. Here are a few points that you can include in your live streaming strategy to boost visibility and engagement. 1. Chalk out a schedule It is essential to chalk out a well thought out schedule that is designed to gain greater visibility and maximize engagement. For instance, you can start your live video campaign with a topic that is the trending news of your industry. …

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Marketing

15 Latest Facebook Updates for 2020 that You Definitely Want to Know

Social media marketing is a highly dynamic domain, and this is especially true when we drill down to Facebook, the world’s biggest social networking site. A lot more interesting nowadays is that after Facebook makes a change, there is a trickle-down effect on Instagram, which is very accurate regarding advertising. The folks at Facebook have published some updates we should look forward to in the coming months — updates we must keep in mind when planning 2020 strategies. To keep you up to date, listed here are fifteen new Facebook updates that you will need to know for 2020. 1. Lead generation in Messenger You may make advertisements that click through to messenger, and it will create an open contact between your brand and a potential customer. They will see several questions with free form text or answer options.  It’s possible to integrate this feature with your CRM and then continue interacting with all qualified leads by the Pages inbox, Pages Manager App, or even a third-party live chat provider. Then a prompt will be sent if people don’t complete questions. Consumers love AI chat spiders whenever they need easy answers or quick solutions to a regular problem. The lead-gen…

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