Marketing

Using Smart Outsourcing to Grow Your Business

There are a lot of different ways your business can make use of smart outsourcing. Giving work to outside firms can save you money, and it can also make it easier for you to reach your customers.  Often times it can do both. And successful companies manage to find these opportunities and leverage them into higher growth. Image source But smart outsourcing is about more than just making things easier. You can use it to actually grow your business. Yet to do this, you need to have the right approach, and you need to make outsourcing decisions that make the business more profitable. To help you pursue the right solutions for your business. Here are some of the ways smart outsourcing contributes to growth. Make your business more efficient When running a business, time is money. Every minute you spend on something not directly contributing to your company’s profitability isn’t necessarily time wasted.  But it is a missed opportunity. Overall, there are a couple of different ways you can make your business more efficient.  You could do an internal audit and implement revamped processes so that things run more smoothly. Or, you can decide to farm out some of your…

Continue Reading

Real Estate, Marketing

Generating Real Estate Buyer Leads With Internet Marketing

There is no way you can run a real estate business without working assiduously about leads generation. Generating leads is one of the main concerns of any real estate agent.  The more leads you are able to generate, the more prospects for sales, and the better it is for your business. In order to address this concern, real estate agents and brokers keep on innovating on the best method to circumvent and convert prospects into buyers.  Since the beginnings of the industry, different advertising methods have been tried. Where some have to a large extent proven to be effective, others ended in abysmal failures.  Internet marketing is one of the new methods for attracting potential customers and for generating leads. Though a newcomer to the industry, it is, however, fast becoming a popular alternative to conventional media.  It is oftentimes free, takes less effort to maintain, and reaches a wider range of customers than the older methods. As an agent, you do not have to storm the streets cap in hand, make annoying and unsolicited phone calls, or do any hard sell tactics.  This time, the potential customer needs only click on a button to either choose or delete, or…

Continue Reading

Marketing, Technology

Chatbots as Means to Creating Better Sentiment Analysis

For good sentiment analysis, you need data and tons of it. What better way to gather this data than through live-chatting up your customers and what better means than chatbots. Anybody into data analytics will want to tell you that social media has made the gathering of data relatively easy. However, the data you gather from this source can be misleading if you want to use it for sentiment analysis. Compared to decades ago when the only ways to gather insight on what customers wanted and how they felt about a brand were by knocking on their front door and asking, cold-calling them on their wall phone or sending them a survey with a self-addressed stamped envelope, the social media has brought about a revolution and deserves accolades for that. From any angle, you look at it, the job of gathering data before the advent of social media was labor intensive but the methods employed yielded accurate information. We can’t possibly go back to those days taking into consideration, the global population and technological advancements we can reap from. Taking social media monitoring (SMM) into account, it’s easy for you to conclude that today’s ready access to customer sentiment would…

Continue Reading

Marketing, Technology

3 Ways Sentiment Analysis Improve Your Marketing Scope

Quite often, you have come across situations where you really need to understand the intent behind a message and you’re completely lost. That is the time you need sentiment analysis to come into play. Sentiment analysis which is also referred to as opinion mining is an approach to natural language processing (NLP) that identifies the positive, negative, or neutral tone behind a body of a text. It entails the use of data mining, machine learning (ML), and artificial intelligence (AI) to mine text for emotions and subjective information. Sentiment analysis systems help brands to gather insights from unorganized, confusing, and unstructured texts that come from online sources such as emails, blog posts, support tickets, web chats, social media channels, forums, and comments. Mathematical calculations replace manual data processing by implementing rule-based, automatic or hybrid methods. Rule-based systems carry out sentiment analysis based on predefined, labor-intensive means while automatic systems learn from data with machine learning techniques. A hybrid sentiment analysis combines rule-based and automatic systems. Different types of sentiment analysis Fine-grained sentiment analysis: provides a more clear-cut level of segmentation by breaking it down into further categories, most often, however, this is broken down into basically very positive or very…

Continue Reading

Marketing

A Rundown of The 5 Easily Marketable CBD Oil

For anyone looking to start up a small business, CBD oil presents an attractive opportunity. Because it only recently became federally legal, no one player dominates that field. And with sales expected to hit $22 billion by 2022, there’s still room for more companies to take a piece. You do; however, need to do your homework. Under regulations from the 2018 Farm Bill, CBD oil is only federally legal if it comes from industrial hemp, which contains no more than 0.3 percent THC. Cannabis that contains more THC is still illegal because that’s the stuff that gets people stoned. You also need to understand the restrictions on marketing it. Its legal status in some U.S. states still isn’t clear, which has made some advertising venues cautious. As noted elsewhere on this site, some social media companies are among them. But such is the popularity of CBD that political pressure will likely overcome these obstacles shortly. In the meantime, read up on the best types of CBD oil to sell, and what they can do. 1. CBD tinctures Tinctures are very popular in the CBD market because they’re fairly fast-acting, long-lasting, and flexible. While these are sometimes labeled “hemp oil,” the…

Continue Reading

Marketing, Technology

How Chatbots Improve Customer Engagement

Marketing revolves around customers and any brand that fails to leverage customer engagement is obvious to fail on customer expectations. Customers are the central point of any kind of business, and if you are facing very stiff competition from other players in the market, you can’t afford to toy with customer engagement. Today customers want to have their questions answered instantly. This necessarily means that you should be equipped to provide around the clock service. Since humans are known for certain frailties and cannot be expected to constantly provide 24/7 service, the coast becomes very clear for chatbots to effectively and efficiently engage customers. Chatbots technologically, are meant to only represent the natural evolution of a Question Answering system based on Natural Language Processing (NLP). The formulation of responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots outstandingly streamline interactions between people and services, thereby enhancing smooth customer engagement. At the same time, they offer businesses new opportunities to improve the customers’ engagement process and operational efficiency by distinctively lowering the typical cost of customer service. The following are ways chatbots effectively help brands in…

Continue Reading