Marketing

How to Spark up Your Brand with Participation Marketing

You have been bogged down with how to take your brand to another level, you are so obsessed with the idea but utterly confused on how and where to start, stop the fret, you’ve just hit the jackpot, participation marketing is your antidote. By leveraging participation marketing, you ensure that your brand is on everybody’s lips. With participation marketing or customer participation, you create promotional efforts with the intention of drawing your audience into ongoing engagements, experiences, and conversations with your brand. They will at the end have greater access to a wider variety, faster and more secure products, and market-leading customer service. You confer the status of a living object to your brand and your customers literally see the brand in their shadows and every day living. They will walk, work, talk, eat, and dream your brand. It becomes their next door neighbor, a familiar face down the street. Participation marketing is an innovation brought to the bare, it does not require a big budgeting, it’s something you can carry along in a stride. The overall essence is to directly engage your customers in your marketing campaigns with little or no financial involvement. You will unwittingly transform them into…

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Marketing

Using Data-Driven Approach to Anticipate Buyers Behavior

In order to build a successful marketing campaign in these days of IOT, data-driven approach is absolutely too important to be ignored. The only twist is that based on the large amounts of data available and the technologies required to analyze them, the job can be overly intimidating. According to reports, data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. But rather, unfortunately, less than 0.5 percent of all data is analyzed and used. Consumers are very much aware of the fact that marketers have access to an avalanche of information about them and have decided not to take matters lying low, they are researching the market landscape like never before. The scenario can be likened to what is good for the geese is good for the gander. This has incidentally made the path-to-purchase journey more complex as consumers have evolved more ways to research before they buy than ever before. Marketers, therefore, need to base their campaigns more on a data-driven approach than ever before. According to KPMG’s 2017 study “The Truth About Online Consumers, there are four…

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Marketing

The Unethical Secret to Target Consumer in 2019

The most important yardstick to measure successful marketing is the ability to reach your target consumer, convert them to do purchases, and make a whopping return on investment (ROI). This sounds rather simple but without being armed with the fundamental secret, you will still be revolving around a circle. Your target audience is that group you’re trying to sell your product or service to. The purpose of marketing is to reach that group and make them see the reason why they should be buying from you and nobody else. In order to reach your target consumer, however, you have to understand their motivations and habits as they pertain to your product. With this, you can fathom a better reason to make them buy from you. Marketing has been inundated with different ideas and means of reaching and converting potential consumers like the application of data science, using influencers, advertising, micro and hyper-targeting, affiliate marketing, and a host of others. While all these are ethical ways to target and possibly convert the audience, they will not make you wholly thoroughbred and an overwhelmingly successful marketer. In order to boost visibility and increase sales while sustaining a profit with a converting offer,…

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Marketing

How Ads Affect Your Search For Information

A decision to purchase is reached after you must have gone through a series of processes which begins with the identification of the need for the product. The usual thing is to embark on a search which can be internal, external, or both. The internal search focuses on your memories while the external is market dominated or personal and interpersonal, inadvertently making organizations to score high on ads and branding. Your memories which stem from the knowledge you already have of the product are ultimately based on exposure, attention, comprehension & acceptance, and retention. 1. Exposure Exposure is based on the contact you have previously had with a brand and to embed such a brand in your mind, organizations resort to pulsing ads. Pulsing combines flighting and continuous scheduling by using a low advertising level all year round and heavy advertising during peak selling periods. This will not work for all products or services and is basically fit for product categories that are sold all year round but experience a surge in sales at intermittent periods. For instance, there is no point pulsing the ads associated with Christmas hampers all year round because they are only of interest for a…

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Marketing

Why Data Science is a Must For Account-Based Marketing (ABM)

A study carried out by SiriusDecisions reports that 92 percent of participating B2B companies said ABM is “extremely important” or “very important” to their overall marketing efforts. But this is absolutely an uphill task without integrating data science. Data has been likened to the world’s new oil, though with some reservations here and there. A few years back, marketers did not see the need and did not have the necessary resources to embark on specialized means of reaching out to potential customers and businesses broadcast the same message to every single customer. With the world becoming a “global village” marketers have, however, being able to gain access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness. According to the Economist, these titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook, and Microsoft—look unstoppable. They are the five most valuable listed firms in the world. Their profits are surging: they collectively racked up over $25bn in net profit in the first quarter of 2017. Amazon captures half of all dollars spent online in America. Google and Facebook accounted for almost all the revenue growth in digital advertising in America last year. These “titans”…

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Marketing

The Place of Quality Control (QC) in Marketing

Quality control and marketing can be likened to Siamese twins who are conjoined by the product or service an organization offers. While QC is always be-labored with ensuring that the product is of sterling and impeccable quality, marketing is preoccupied with how the product will leave the company and get to the consumers. It is not a hidden fact that we live in a technologically advanced world and with just a click prior to the purchase, consumers can learn about product information, such as size or color availabilities, manufacturing insights, and other necessary details. For sustainability, therefore, the brand must focus on commitment to quality product and customer satisfaction. A consumer survey conducted by PwC reports that the top three store-related mobile uses are for researching products (36%), accessing a coupon or promotional code (31%), and checking information about a retailer (23%). As such, it’s becoming increasingly apparent what modern-day consumers want: the right content. The lifeline of any brand is consumers and more consumers. If you don’t get the product right, you unnecessarily shot yourself on the foot. With the advancement in technology and the availability of social networks, any defect discovered in your product can easily go viral.…

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