Frauds pervade most activities of the business world and any business that does not want to be taken to the cleaners must constantly be on its toes. Since marketers have started leveraging digital influencer, the baddies have been working round the clock on how to cash and cut off their slice.
The campaign you initiated in 2018 was not the banger you expected, you must be taking stocks, counting your losses, and probably licking your wounds; it may be time to call it quits with that campaign. You sure did kick off the new campaign with high hopes and expectedly you believed it was going to be a winner, only to see poor results right out of the gate.
A relationship is the main ingredient to whatever business you wish to embark on. A good relationship amazingly soars your revenue while a bad one sends your business down the drain.
Companies with good sales-marketing harmonization in place are reported to be generating 208 percent more revenue from marketing efforts. Another report has it that 56 percent of aligned organizations met their revenue goals and 19 percent beat their goals. Among organizations that are not harmonized, by comparison, 37 percent met their revenue goals, and just 7 percent beat them.
A new benchmark study from the ITSMA and ABM Leadership Alliance, titled: Driving Growth With Three Types Of ABM, found that Account-Based Marketing has improved reputation, relationship, and revenue (the three Rs) of strategic marketing:
A continuous marketing campaign is of absolute necessity to any brand that does not want to waste their lead generation budget. What a lot of brands embark on is intermittent marketing campaigns and to their misfortune.