Technology

9 Best Chrome Extensions That Ensure Digital Marketers Rank Higher

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, maximize productivity, and overall user experience.  I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started. 1. SimilarWeb – Traffic Rank & Website Analysis SimilarWeb is a popular and best chrome extensions for digital marketers. It’s a great tool by which you can see any website traffic and key metrics, including engagement rate, traffic ranking, keyword ranking, and traffic source.  With just a click of a button, this extension gives you complete insights into any website’s statistics and strategy as you’re browsing. This extension also helps you to get in-depth traffic and engagement statistics for any website over the web.  Have you spent your time to find out the traffic sources on a specific website? Just relax, it also helps you to find out the main traffic sources of a specific website.  It is a complete analytical tool for a digital marketer. https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp 2. Grammarly Grammarly is one of the most popular Chrome extensions over…

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Business, Technology

AI Integration, Amazingly the Best For Your Supply Chain

Image by Tumisu from Pixabay Have you ever given a thought to applying machine learning and other types of AI to the terabytes of transactional and sensor data being collected from the supply chain? The time is here and the amazing result you get will definitely be a much more autonomous and effective form of supply chain analytics, supply chain management, and, ultimately, an overwhelming as well as highly responsive supply chain. David Simchi-Levi, a professor of engineering systems at MIT says, “In fact, there is a lot of interest in using AI and machine learning to enhance supply chain analytics.” Where your concentration should be in the supply chain is the opportunity to be able to integrate predictive and prescriptive analytics, which in essence, translates to blending AI and optimizing technologies. The competition in the global market has become very stiff and you need to take every worthwhile opportunity that comes your way in order to continue to be relevant. The two areas you can efficiently apply AI in your supply chain are, to enable predictive analytics to understand behaviors and for prescriptive analytics, thereby, allowing optimization technologies to take input from machine learning and try to help your brand to make…

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Technology

As Edge Computing Gains Steam, We Must Balance Benefits With Security Risks

The overriding premise behind setting up a business is to make handsome ROI and this occasions cutting unnecessary costs. Edge computing comes on this basis to shift focus more to the source of data as a way of improving response times and saving bandwidth. Since you have to move closer to the source of data, there is always a high probability of jettisoning your otherwise well-articulated security measures. What most businesses fail to put into consideration is the absolute need to balance the accruable benefits with the potent security risks. If you are involved in the ongoing back and forth between centralized and decentralized IT, you must have begun to see the limitations of a centralized IT. You probably have also started questioning the rationale behind having hundreds or thousands of industry-standard servers running a host of applications in consolidated data centers.  This is not helped by having new types of workloads and distributed computing. If you sum up all of these with the fast pace of IoT, you definitely have a good cause for the observable rise in edge computing. The new realization now is that processing at the edge brings compute closer to data accumulation and hence the…

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Technology

6 Amazing Top Applications of IoT (Internet of Things)

Internet of Things (IoT) is so widespread nowadays that it’s more than likely that you’ve either seen the phrase or heard the phrase once or twice before. What the phrase means, and your understanding of it has been brought up for questioning one time or the other.  However, the internet of things, or IoT, could be a system of computing devices that are interrelated, they can also be mechanical or digital machines. Even objects, animals, and people that are provided with unique identifiers (UIDs) fall under this group, inasmuch as, they can be able to transfer data over a network without the need of human-to-human or human-to-computer interaction.  According to Whatis, a thing in the internet of things can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when the tire pressure becomes low or any other natural or man-made object that can be assigned an IP address and is able to transfer data over a network.  The entire concept of IoT seems ambitious, as it intends to fit a wide variety of needs of people and tasks. This is where this article comes…

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Marketing, Technology

Benefits and Risks Associated With Edge Computing

In 2017, it was discovered that around 10% of enterprise-generated data was being created and processed outside a traditional centralized data center or cloud. By 2025, however, Gartner predicts this figure will reach 75%, this is a clear case that edge computing is gaining steam. For a business to thrive, the outright mindset will be to make huge returns on investment and to this end, it’s expected that there will be concerted efforts at cutting costs especially those that are considered irrelevant. Another way to cut costs is by reducing waste such as is seen in bandwidth and that’s where edge computing comes in. Apart from the pressure on resources that are brought to bear by bandwidths and networks, some other driving forces that are responsible for the expected growth in edge computing include a growing scale of projects, an increase of IoT devices, and the need for quick data analysis across multiple IoT use cases.  If you also consider the fact that Intel founder Gordon Moore, says that by 2040 the world’s energy production will not support our computing capability, you will see a good reason for edge computing coming along to fill any possible void that will be…

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Business, Technology

How to Best Safeguard Your Customers’ Data From Cyberattackers

Your customer is the best asset you have and should be roundly protected from any form of harm. With the unceasing onslaught by cyberattackers on governments, businesses, and individuals, the least you can do is to go to any length to ensure that your customers’ data are safeguarded. A quick recap of some very ugly incidents in 2019, will bring to the front-burner why safeguarding your customers’ data must be your uppermost priority. In May, a surveillance contractor for US Customs and Border Protection suffered a breach, and hackers stole photos of travelers and license plates related to about 100,000 people.  A destructive strain of ransomware called LockerGoga has specifically been victimizing industrial and manufac­turing firms. As if that is not enough, in March, a research report from the threat intelligence firm Kaspersky, says that computer maker Asus disclosed a supply chain attack sometime in the second half of 2018 that had compromised the company’s Live Update tool to push malware to almost 1 million customers. We can go on and on as this is just the tip of the iceberg. The important thing to note here is that it’s now more necessary than ever to put serious measures in…

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