Business, Technology

How to Best Safeguard Your Customers’ Data From Cyberattackers

Your customer is the best asset you have and should be roundly protected from any form of harm. With the unceasing onslaught by cyberattackers on governments, businesses, and individuals, the least you can do is to go to any length to ensure that your customers’ data are safeguarded. A quick recap of some very ugly incidents in 2019, will bring to the front-burner why safeguarding your customers’ data must be your uppermost priority. In May, a surveillance contractor for US Customs and Border Protection suffered a breach, and hackers stole photos of travelers and license plates related to about 100,000 people.  A destructive strain of ransomware called LockerGoga has specifically been victimizing industrial and manufac­turing firms. As if that is not enough, in March, a research report from the threat intelligence firm Kaspersky, says that computer maker Asus disclosed a supply chain attack sometime in the second half of 2018 that had compromised the company’s Live Update tool to push malware to almost 1 million customers. We can go on and on as this is just the tip of the iceberg. The important thing to note here is that it’s now more necessary than ever to put serious measures in…

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Technology

Backdoor Encryption, An assault on Privacy

Facebook has certainly had its fair share of problems over the years, right from the Cambridge Analytica scandals to a host of other privacy issue related problems, which led to a lot of people deleting their accounts from the platform. Now that they have come up with a beautiful one, the end-to-end encryption that everybody should applaud, it’s a huge surprise that there is a concerted effort to stab privacy in the back through backdoor encryption. Salvos have been coming from all corners at end-to-end encryption. The surprising aspect of the whole thing is that these reactions are coming from largely unexpected quarters, that is those you thought would be very happy to fight cybercrime to a standstill.  The U.S. Attorney General William Barr in a reaction to the technology world says, “If the cops and Feds can’t read people’s encrypted messages, you will install backdoors for us, regardless of the security hit.” FBI head honcho Christopher Wray is not left out in the call for a backdoor, saying that the cops and Feds should be able to spy on end-to-end encrypted chats and the like. Also noteworthy is the fact that UK home secretary Priti Patel, US attorney general…

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Marketing, Technology

How Operational Efficiency Can Negatively Impact Your Business Effectiveness

One major advantage of technological advancement as regards businesses today is its undisputed effect on operational efficiency. Businesses all over the world mop up every single strategy that will enhance their operational efficiency without giving a thorough thought to how this can negatively impact their effectiveness.  The main reason they plunge headlong into anything that smells of operational efficiency is the mindset to cut costs hoping that will translate to a higher ROI. A major enabler of this approach to cost reduction has been business process automation.  Apart from allowing businesses to cut a big expense by the way of their employees, business process automation is an enabler of efficiency, this is not a surprise by any means, machines simply outperform humans. Theoretically, this is so but in reality, we may have another angle to the whole stuff. It’s rather unfortunate that a lot of organizations have people doubling up on work despite the fact that technological advancement has amplified the process of automation. In most cases, what you have on the ground is more errors, poorly taken and executed decisions leading to amazing reduction in the quality of service.  Some organizations resort to outsourcing as a way of cutting…

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Marketing, Technology

Progressive Delivery: The New Way, The Best Way

Every small business, entrepreneur, startup, or even big organization is wary of taking risks especially when you have to plunge headway into it. Progressive delivery has, however, come to the rescue as the new way, the best way. Though progressive delivery was designed for software delivery by leveraging the validation stage to provide feedback through beta testing or early access programs, the lessons learned can also be applied to wholesome marketing. Progressive delivery could be viewed as another form of experiential marketing albeit with reforms. While experiential marketing campaign is targeted at the potential customer for the purpose of leads conversion, progressive delivery is targeted at quality assurance for the purpose of reducing loss thereby, increasing ROI just the same way experiential marketing does. Since the cycle will start at the validation stage, you may be limited to just minor changes but you will be maximizing customers’ values at the end.  The satisfaction you derive from applying the progressive delivery model comes by the way of getting your desired feedback and incorporating that into making minor course corrections on your journey towards the big picture. By incorporating the customers into your business you stand out to gain comprehensive customers’ views…

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Technology

Zero-trust Strategy: How 1% Trust Could be a Mammoth Catastrophe

One basic mistake enterprises and organizations make is the premise that IT environments can be protected from malicious activities simply by making the perimeter bigger, stronger and more resilient. Also based on this premise and instead of a zero-trust, they go on to repose residual trust on employees without knowing that even 1% trust can hurt the system severely. If you have not already given it a thought, you must realize that your organization is becoming more threatened by malicious software. With the rapid increase in digitalization, you increase the number of internet connections which raises the likelihood of being attacked. If you somehow erroneously believe that you are not exposed to attacks or that you have not been attacked just like the ARC Advisory Group reported that 40% of companies surveyed stated that they have not experienced any cyber-incidents within the last 12 months, it’s very possible that you were simply were unable to identify all incidents in 2018.  If you make use of more intrusion detection solutions available globally today you will be able to expose more cyber incidents than were visible in the past. You may at the end come to the conclusion that you have been…

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Marketing, Technology

Ways Chatbots Will Amazingly Enable Perfect Timing

Ways Chatbots Will Amazingly Enable Perfect Timing Ensuring perfect timing in your business is one sure-fire way of building enduring brand loyalty. And with chatbots being around to give your customers real-time experience, there is no way they will want to take their deals to other vendors. Asides that, potential customers will also be onboarded better since your chatbots are there any time they visit your website. This is another bundle that comes with perfect timing. A chatbot is a  two-dimensional conversation-catcher as well as a self-help tool for improving communications and the beauty of it all is that it’s done in real-time hence, lending to your perfect-timing consumers. They are able to do this in the following five ways.  1. Improving your customer’s experience Customers feel frustrated at any time they want services to be rendered and are made to realize it won’t be forthcoming at the required time. This is more so when they are given several business days ahead just to resolve a simple issue.  The most annoying part of the whole treatment is that sometimes, nobody from your organization will be on hand to volunteer a very simple response, not even a common automated “no-reply” email…

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