Technology

How to Protect Your Personal Data With VPN

We constantly wake up to news of fresh online security scares and this makes it absolutely compulsory that you must seek means of ensuring that your personal data is protected. The  Identity Theft Resource Center and CyberScout annual end-of-year data breach report, revealed a 126% increase in exposed consumer’s personal data and 1.68 billion email-related credentials. In Also very disturbing is the February report that hackers were distributing a “megaleak” among themselves of more than 2.2 billion unique usernames and passwords. These were personal data obtained in recent years as part of database breaches from top-notch sites such as Dropbox, LinkedIn, and Yahoo among others. You still must not undermine the fact that hundreds of millions of Facebook users had their account passwords stored in plain text and searchable by thousands of Facebook employees. If you take into consideration the mammoth size of cybercrimes and the sophistication of cybercriminals you may want to believe that taking steps to protect yourself online might seem like a fool’s errand. But it’s a task that must be necessarily accomplished. VPNs, or Virtual Private Networks, are services that route your online traffic through an encrypted server so you can browse safely and anonymously on…

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Technology

4 Spectacular Ways Chatbots Can Increase Your Conversions

It’s possible that you’ve been considering the fuss about chatbots as just another fad or buzzword which does not significantly translate to an increase in revenue, then you are in for a big surprise. Chatbots can be used to improve your customer experience and increase conversions. Did I hear you just say increase conversions? Yeah! That must have got your adrenaline pumping and it’s very correct. Wait a minute! That’s not the only juice, with chatbots you will be making sales day and night, around the clock, and 24/7. According to a survey, 73% of consumers said they were more satisfied with their live chat experience as compared to email (51%) and phone (44). Now place that by the side of the estimated projection that 2.1 billion people will be shopping online globally which will yield $4.5 trillion by 2021 and the projected increase that 95% of purchases will be made online by 2040, have you now seen the reason you need to implement chatbots? Wow! Such staggering figures should unnerve anybody including you and you must be finding it extremely difficult to wrap that around your head. The numbers by any known standards are at once invigorating and daunting.…

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Marketing, Technology

How to Scale-Personalize Your Marketing With AI

The nature of marketing has made it absolutely necessary to embark on the survival of the fittest and this can only be done by constantly honing and upping your area of competitive advantage. Fortunately for you, however, Artificial Intelligence (AI) has recently opened the door to scale-personalize without compromise. No two customers are exactly the same, there are differences, concerns, feelings, pain points, and needs that must be addressed individually. But in a world of 7.7 billion people as of February 2019, according to the most recent United Nations estimates, it seems almost impossible to scale-personalize marketing. How do you go about attending to the different needs of these people, when everybody wants to be reckoned with? This is surely a herculean task especially now that customers want to know where, when, and how without being given excuses. Humans have constraints as well as the propensity to be inconsistent, therefore, it becomes difficult to effectively create responses that can appeal to a larger group at the level of the individual. Also, just one interaction that is out of context is enough to make you proffer the wrong response because you didn’t understand what brought about that particular interaction and in…

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Marketing, Technology

Using Chatbots to Transform The Marketing Landscape

Chatbots are only a small fry in the wake of the evolution that is expected as a result of technological advancements in the marketing landscape and for good. Conversational marketing made the marketing landscape seem to flame, with chatbots, however, it was set on fire.  Marketing has become customer-centric and what better way to harness the goodies inherent in conversational marketing AI than chatbots. From a technological point of view, chatbots only represent the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots tend to streamline interactions between people and services, thereby enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service. There are a lot of other areas where you will be able to harness the potentials of chatbots for your brand. You can: Collect information that lets you build a sales pipeline full of qualified leads Offer better customer service and a superior buying experience Address a pain point—which would be…

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Marketing, Technology

How to Boost Account-Based Marketing With AI

Kaplan and Haenlein, define Artificial Intelligence ( AI) as “a system’s ability to correctly interpret external data, learn from such data, and use those learnings to achieve specific goals and tasks through flexible adaptation.” Account-based marketing (ABM) on the other hand completely depends on data and its interpretation. On a daily basis, people are churning out very large volumes of data and according to sources, about 1.7 megabytes of new information will be created every second for every human being on the planet by the year 2020. Since technology has conferred the status of a global village to the world, trails you leave anywhere in the world can easily be located, collated, analyzed, and stored in a database for future use. Some few years back, it wouldn’t have been easy to get this information and even where you do it would take much time and effort. But now, algorithms, tracking codes, and advancements in technology such as machine learning and artificial intelligence (AI) mean that this process can be almost entirely automated, sparking insights throughout the sales lifecycle that humans otherwise would not see. This is where AI comes in to complement ABM which usually allows for a much more…

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