Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.
Expectedly with anything new especially in the area of technology where people may not be adequately informed, there is bound to be myths and that is exactly what is happening with the Blockchain technology. Blockchain technology which is a distributed ledger technology portends a way of recording transactions that are basically digital interactions.
John McCarthy in 1955, defined Artificial Intelligence (AI) as the science and engineering of making intelligent machines. In the 1960s, he conceived the idea of computer time-sharing or networking, which allowed users to share data by linking to a central computer. The innovation was a precursor of cloud computing – a method of storing data on a remote server accessible via the internet.
One thing that has almost brought the whole world to its knees is terrorism. It has not spared any. It doesn’t recognize a developing and a developed country. It’s hitting everybody from the right, left, and center. Unfortunately, however, tech- businesses are trying to model Artificial Intelligence into extremely lethal weapons in the hands of terrorists.
Technology has enriched our lives, but like most good things, it has a flip side: it has also made us vulnerable to crime. Cyber crimes are on the increase, often leading to devastating consequences.
Cybersecurity should be an all engaging war, where everybody is expected to bring to the table all necessary arsenals. Some of the terms we use when talking about cybersecurity tend to be a bit confusing. A word like “firewalls” may disillusion us.