Marketing, Technology

Using Chatbots to Transform The Marketing Landscape

Chatbots are only a small fry in the wake of the evolution that is expected as a result of technological advancements in the marketing landscape and for good. Conversational marketing made the marketing landscape seem to flame, with chatbots, however, it was set on fire.  Marketing has become customer-centric and what better way to harness the goodies inherent in conversational marketing AI than chatbots. From a technological point of view, chatbots only represent the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots tend to streamline interactions between people and services, thereby enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service. There are a lot of other areas where you will be able to harness the potentials of chatbots for your brand. You can: Collect information that lets you build a sales pipeline full of qualified leads Offer better customer service and a superior buying experience Address a pain point—which would be…

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Marketing, Technology

How to Boost Account-Based Marketing With AI

Kaplan and Haenlein, define Artificial Intelligence ( AI) as “a system’s ability to correctly interpret external data, learn from such data, and use those learnings to achieve specific goals and tasks through flexible adaptation.” Account-based marketing (ABM) on the other hand completely depends on data and its interpretation. On a daily basis, people are churning out very large volumes of data and according to sources, about 1.7 megabytes of new information will be created every second for every human being on the planet by the year 2020. Since technology has conferred the status of a global village to the world, trails you leave anywhere in the world can easily be located, collated, analyzed, and stored in a database for future use. Some few years back, it wouldn’t have been easy to get this information and even where you do it would take much time and effort. But now, algorithms, tracking codes, and advancements in technology such as machine learning and artificial intelligence (AI) mean that this process can be almost entirely automated, sparking insights throughout the sales lifecycle that humans otherwise would not see. This is where AI comes in to complement ABM which usually allows for a much more…

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Marketing, Technology

How You Can Amazingly Transform Your Digital Marketing With The Blockchain

Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.

Technology

Demystifying The Anomalous Concepts Behind The Blockchain Technology

Expectedly with anything new especially in the area of technology where people may not be adequately informed, there is bound to be myths and that is exactly what is happening with the Blockchain technology. Blockchain technology which is a distributed ledger technology portends a way of recording transactions that are basically digital interactions.

Technology

Blockchain and Artificial Intelligence: 4 Major Benefits and Likely Disadvantage

John McCarthy in 1955, defined Artificial Intelligence (AI) as the science and engineering of making intelligent machines. In the 1960s, he conceived the idea of computer time-sharing or networking, which allowed users to share data by linking to a central computer. The innovation was a precursor of cloud computing – a method of storing data on a remote server accessible via the internet.