Technology

7 Ways BI Can Accelerate Your Brand’s Growth

As an executive, manager, or corporate end user it’s your duty to on a regular basis take important business decisions that must be informed. You, therefore, need to be well-armed for this all-important task with BI.  Business intelligence (BI) comes as a technology-driven process for analyzing data and presenting actionable information with a wide variety of tools, applications, and methodologies that will enable your brand to assemble data procured internally or externally. The data you have so collected can then be prepared for analysis, developed, and even tested. Based on your outcome, you can go ahead to create reports, dashboards, and data visualizations to make the analytical results available for your corporate decision-making. With BI, you are assured of amazingly growing your brand in the following seven ways. 1. Accelerating and improving decision making BI puts you in the stead of avoiding cognitive heuristics whereby, you ensure that you don’t make decisions based on just very few information at your disposal or even making use of limited information when you have enough. You will not have to regularly make decisions based on just a few facts or what first comes to mind based on your previous experience and knowledge.  It’s…

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Marketing, Technology

Chatbots as Means to Creating Better Sentiment Analysis

For good sentiment analysis, you need data and tons of it. What better way to gather this data than through live-chatting up your customers and what better means than chatbots. Anybody into data analytics will want to tell you that social media has made the gathering of data relatively easy. However, the data you gather from this source can be misleading if you want to use it for sentiment analysis. Compared to decades ago when the only ways to gather insight on what customers wanted and how they felt about a brand were by knocking on their front door and asking, cold-calling them on their wall phone or sending them a survey with a self-addressed stamped envelope, the social media has brought about a revolution and deserves accolades for that. From any angle, you look at it, the job of gathering data before the advent of social media was labor intensive but the methods employed yielded accurate information. We can’t possibly go back to those days taking into consideration, the global population and technological advancements we can reap from. Taking social media monitoring (SMM) into account, it’s easy for you to conclude that today’s ready access to customer sentiment would…

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Technology

How to Checkmate 5 Top Cyber Threats to Live Streaming

One area of potential cyber attacks we have been overlooking is live streaming. This may be due to the fact that most streamers focus more on the entertainment aspect and do not see any reason for concerns as regards cyber threats. It’s therefore essential to take an in-depth look into these threats and seek out ways to checkmating them. 1. Stream sniping If you play a game on Twitch, then you may have been a victim of this attack one time or the other.   Stream-sniping which is the practice of playing a game against a streamer while watching their broadcast to gain an advantage by figuring out their position is nothing new for those who play games on streaming services for large audiences. What most players are advised to do is to set a delay; this option is not really a viable solution for streamers whose livelihood depends on engaging in real-time with their audiences — and often doesn’t even prevent stream-sniping anyway. While some may say they do it for the fun of it, stream-sniping is about one thing and one thing only: winning. The lengths snipers will go to locate their targets is pretty staggering and, in some…

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Marketing, Technology

3 Ways Sentiment Analysis Improve Your Marketing Scope

Quite often, you have come across situations where you really need to understand the intent behind a message and you’re completely lost. That is the time you need sentiment analysis to come into play. Sentiment analysis which is also referred to as opinion mining is an approach to natural language processing (NLP) that identifies the positive, negative, or neutral tone behind a body of a text. It entails the use of data mining, machine learning (ML), and artificial intelligence (AI) to mine text for emotions and subjective information. Sentiment analysis systems help brands to gather insights from unorganized, confusing, and unstructured texts that come from online sources such as emails, blog posts, support tickets, web chats, social media channels, forums, and comments. Mathematical calculations replace manual data processing by implementing rule-based, automatic or hybrid methods. Rule-based systems carry out sentiment analysis based on predefined, labor-intensive means while automatic systems learn from data with machine learning techniques. A hybrid sentiment analysis combines rule-based and automatic systems. Different types of sentiment analysis Fine-grained sentiment analysis: provides a more clear-cut level of segmentation by breaking it down into further categories, most often, however, this is broken down into basically very positive or very…

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Technology

5G: A Case of The Good, The Bad, And The Ugly

The fifth-generation wireless (5G) comes as the latest innovation in the cellular technology realm designed to radically increase the speed and responsiveness of wireless networks. 5G is coming with the promise of transmitting data over wireless broadband connections at travel rates that could be as high as 20 Gbps, which by some estimates exceeds wireline network speeds. It also promises to offer latency of 1 ms or lower for uses that require actionable, prompt, and real-time feedback. 5G will be on the line to enhance a sharp increase in the amount of data transmitted over wireless systems as a result of more available bandwidth and advanced antenna technology. 5G wireless signals. quite unlike those of 4G which depend on high-power cell towers to radiate signals over longer distances, will be transmitted through a large number of small cell stations located in places like light poles or building roofs. The reason for the multiple small cells is because the millimeter wave spectrum — the band of spectrum between 30 GHz and 300 GHz that 5G relies on to generate high speeds — can only travel over short distances and can be obstructed by weather and physical obstacles, like buildings. The good…

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Technology

Facial Recognition Could be The Next Access Point For Hackers

Facial recognition, a form of biometric technology is a biological measurement — or physical characteristic — that can be used to identify individuals. Researchers claim the shape of an ear, the way someone sits and walks, unique body odors, the veins in one’s hands, and even facial contortions are other unique identifiers. Because physical characteristics are relatively fixed and individualized — even in the case of twins — they are being used to replace or at least augment password systems for computers, phones, and restricted access rooms and buildings. Biometrics scanners are becoming increasingly sophisticated. For example, Apple’s iPhone X  which operates on the facial recognition technology incidents 30,000 infrared dots onto a user’s face in order to create a sequence of reflections which produce information about the 3D shape of the face, substantiating the user by pattern matching. The chance of mistaken identity is one in a million, according to Apple. This technological advancement should be a thing of joy as it’s supposed to go a long way in easing us of the constant worries of having to remember our passwords and also being very careful not to mistakenly drop them for cybercriminals. It is on record that in…

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