Technology

How AI in The IoT Customer Journey Enhances CX

Image by John Hain from Pixabay The advancement in automation which saw the birth of AI and machine learning is radically transforming the customer journey. Brands are capitalizing on this advancement to engage customers and prospects, with the ultimate aim of enhancing CX (customer experience).  The Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper, estimates that there will be 28.5 billion IoT devices by 2022, up from 18 billion in 2017, and these IoT devices can promptly make decisions as a result of very fast analysis of mammoth amounts of data. With these figures as a yardstick, your brand should be focused on how to ensure that your digital, marketing team, sales, R&D, and customer service are prepped for this unprecedented transformation. IoT Agenda reports that the IBM Institute for Business Value in a study, titled “The AI-Enhanced Customer Experience,” said that 74% of respondents were of the view that AI will drastically impact their initial perspective of CX. To achieve this, however, you require a broad outlook and a cohesive approach in the use of AI in augmenting CX at large.  Your aim will be defeated if you ordinarily focus your attention on one IoT device or…

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Technology

Web And JavaScript Development Trends in 2020

The period of the rapid development of the web is behind. Today, we are witnessing the stabilization of frameworks, approaches, and the JavaScript language itself. And this means that investment in education is becoming more meaningful and long-term. Among the Web frameworks, three leaders have emerged, which are React, Angular, and Vue. The popularity of React is fueled by the addition of hooks to the framework – something in between the simplicity of components and the complexity of Redux.  Hooks are a promising technology that simplifies code. However, the personal sympathies of most people are on the side of Angular.  They think that this is the most holistic and mature framework that allows you to solve even very complex tasks. At the same time, the number of vacancies on Angular is only slightly less than on React. As for Vue.JS, its prospects are still in question. There is a lot of hype around it, it is simpler than React and Angular, but serious companies prefer the solutions behind Facebook (React) or Google (Angular) to the development of Chinese specialists – there are not so many vacancies in the market yet. If we talk about the JavaScript language itself, then its…

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Business, Technology

Top 5 Reasons Why Your Business Should Use Live Streaming in 2020

Image by Stefan Coders from Pixabay The growth of live streaming is driven by the unparalleled level of interaction and engagement that it offers. This makes it a popular choice for niche areas like education, marketing, movies and much more. As per a popular survey, 82% of people prefer to watch a live stream over reading a post on social media because it brings viewers up-to-date, informative and accessible content. Live video broadcasting over the internet, has changed the way people and brands all over the globe communicate. Some of the factors that have contributed to online video streaming include internet penetration, developments in mobile technology, and the expanding influence of social media. If you are thinking “why live streaming?”, let us tell you some reasons to think “why not live stream?” 1. A live stream can help build trust towards your brand Customers usually relate trustworthiness with quality and great service. This is why being relatable is crucial for a content creator.  It is challenging for brands because they need to show their “human” side which means that the personality of a brand needs to be in tune with its customers. Corporates generally use streaming to a good effect as a brand-building…

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Technology

9 Best Chrome Extensions That Ensure Digital Marketers Rank Higher

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, maximize productivity, and overall user experience.  I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started. 1. SimilarWeb – Traffic Rank & Website Analysis SimilarWeb is a popular and best chrome extensions for digital marketers. It’s a great tool by which you can see any website traffic and key metrics, including engagement rate, traffic ranking, keyword ranking, and traffic source.  With just a click of a button, this extension gives you complete insights into any website’s statistics and strategy as you’re browsing. This extension also helps you to get in-depth traffic and engagement statistics for any website over the web.  Have you spent your time to find out the traffic sources on a specific website? Just relax, it also helps you to find out the main traffic sources of a specific website.  It is a complete analytical tool for a digital marketer. https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp 2. Grammarly Grammarly is one of the most popular Chrome extensions over…

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Business, Technology

AI Integration, Amazingly the Best For Your Supply Chain

Image by Tumisu from Pixabay Have you ever given a thought to applying machine learning and other types of AI to the terabytes of transactional and sensor data being collected from the supply chain? The time is here and the amazing result you get will definitely be a much more autonomous and effective form of supply chain analytics, supply chain management, and, ultimately, an overwhelming as well as highly responsive supply chain. David Simchi-Levi, a professor of engineering systems at MIT says, “In fact, there is a lot of interest in using AI and machine learning to enhance supply chain analytics.” Where your concentration should be in the supply chain is the opportunity to be able to integrate predictive and prescriptive analytics, which in essence, translates to blending AI and optimizing technologies. The competition in the global market has become very stiff and you need to take every worthwhile opportunity that comes your way in order to continue to be relevant. The two areas you can efficiently apply AI in your supply chain are, to enable predictive analytics to understand behaviors and for prescriptive analytics, thereby, allowing optimization technologies to take input from machine learning and try to help your brand to make…

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Technology

As Edge Computing Gains Steam, We Must Balance Benefits With Security Risks

The overriding premise behind setting up a business is to make handsome ROI and this occasions cutting unnecessary costs. Edge computing comes on this basis to shift focus more to the source of data as a way of improving response times and saving bandwidth. Since you have to move closer to the source of data, there is always a high probability of jettisoning your otherwise well-articulated security measures. What most businesses fail to put into consideration is the absolute need to balance the accruable benefits with the potent security risks. If you are involved in the ongoing back and forth between centralized and decentralized IT, you must have begun to see the limitations of a centralized IT. You probably have also started questioning the rationale behind having hundreds or thousands of industry-standard servers running a host of applications in consolidated data centers.  This is not helped by having new types of workloads and distributed computing. If you sum up all of these with the fast pace of IoT, you definitely have a good cause for the observable rise in edge computing. The new realization now is that processing at the edge brings compute closer to data accumulation and hence the…

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