Category: Technology

Marketing, Technology

Progressive Delivery: The New Way, The Best Way

John Ejiofor / September 7, 2019

Every small business, entrepreneur, startup, or even big organization is wary of taking risks especially when you have to plunge headway into it. Progressive delivery has, however, come to the rescue as the new way, the best way. Though progressive delivery was designed for software delivery by leveraging the validation stage to provide feedback through beta testing or early access programs, the lessons learned can also be applied to wholesome marketing. Progressive delivery could be viewed as another form of experiential marketing albeit with reforms. While experiential marketing campaign is targeted at the potential customer for the purpose of leads conversion, progressive delivery is targeted at quality assurance for the purpose of reducing loss thereby, increasing ROI just the same way experiential marketing does. Since the cycle will start at the validation stage, you may be limited to just minor changes but you will be maximizing customers’ values at the end.  The satisfaction you derive from applying the progressive delivery model comes by the way of getting your desired feedback and incorporating that into making minor course corrections on your journey towards the big picture. By incorporating the customers into your business you stand out to gain comprehensive customers’ views…

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Technology

Zero-trust Strategy: How 1% Trust Could be a Mammoth Catastrophe

John Ejiofor / September 3, 2019

One basic mistake enterprises and organizations make is the premise that IT environments can be protected from malicious activities simply by making the perimeter bigger, stronger and more resilient. Also based on this premise and instead of a zero-trust, they go on to repose residual trust on employees without knowing that even 1% trust can hurt the system severely. If you have not already given it a thought, you must realize that your organization is becoming more threatened by malicious software. With the rapid increase in digitalization, you increase the number of internet connections which raises the likelihood of being attacked. If you somehow erroneously believe that you are not exposed to attacks or that you have not been attacked just like the ARC Advisory Group reported that 40% of companies surveyed stated that they have not experienced any cyber-incidents within the last 12 months, it’s very possible that you were simply were unable to identify all incidents in 2018.  If you make use of more intrusion detection solutions available globally today you will be able to expose more cyber incidents than were visible in the past. You may at the end come to the conclusion that you have been…

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Marketing, Technology

Ways Chatbots Will Amazingly Enable Perfect Timing

John Ejiofor / August 30, 2019

Ways Chatbots Will Amazingly Enable Perfect Timing Ensuring perfect timing in your business is one sure-fire way of building enduring brand loyalty. And with chatbots being around to give your customers real-time experience, there is no way they will want to take their deals to other vendors. Asides that, potential customers will also be onboarded better since your chatbots are there any time they visit your website. This is another bundle that comes with perfect timing. A chatbot is a  two-dimensional conversation-catcher as well as a self-help tool for improving communications and the beauty of it all is that it’s done in real-time hence, lending to your perfect-timing consumers. They are able to do this in the following five ways.  1. Improving your customer’s experience Customers feel frustrated at any time they want services to be rendered and are made to realize it won’t be forthcoming at the required time. This is more so when they are given several business days ahead just to resolve a simple issue.  The most annoying part of the whole treatment is that sometimes, nobody from your organization will be on hand to volunteer a very simple response, not even a common automated “no-reply” email…

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Technology

Steps You Must Take to be Free From Botnets

John Ejiofor / August 21, 2019

Botnets have for a very long time been known as the workhorses of the Internet. You definitely have been using them to as connected computer to enhance the performance of a whole lot of repetitive tasks to keep your websites going.  A lot of businesses use them in connection with Internet Relay Chat. Undoubtedly, when used in this manner, botnets are absolutely legal and overwhelmingly beneficial to maintaining a smooth user experience on the Internet. The story is, however, changing more than you can think of and devastatingly so. Botnets are presently being devised to gain access to your machine through some piece of malicious coding. The resultant effect in this kind of scenario is that your machine is directly hacked. When this is not the case, a “spider” (a program that crawls the Internet looking for holes in security to exploit) is made to do the hacking automatically. This is a very serious situation that you need to take care of. Taking into consideration that the internet of things (IoT) will mark the next major revolution for mankind, it becomes of utmost importance that we don’t allow anything that will jeopardize the lives of the greater majority of people.…

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Business, Technology

Why You Must go For Cyber Insurance Now

John Ejiofor / August 16, 2019

Cyber insurance may sound alien or strange, you won’t be the only one having such a view. You may even frown at anybody who suggests that you go for cyber insurance and you will be right. Insurance policies are, however, not strange to businesses but going for cyber insurance sounds as if we are taking the game too far. But then, you have never thought even in your wildest dreams that you will get to a situation where the fear of cyber threats is the beginning of business wisdom. Even where you want to believe there is no need for cyber insurance, the evidence on the ground completely contradicts any such notion you may be having. Cyber attacks are not in any way relenting and cybercriminals are becoming more sophisticated and tech-savvier  Jeremiah Grossman, founder of WhiteHat Security and organizer of the cyber insurance micro summit Black Hat 2019, said he believes cyber insurance will have “a profound impact on every single one of us, in every single thing that we do in this industry.” This is definitely the reason why the cyber insurance market has experienced a boom in recent years. The bitter truth is that despite the boom…

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Technology

Cyber Immunity Maybe The Antidote to Your Cyber Threats

John Ejiofor / August 14, 2019

It’s very obvious that the traditional firewall and intrusion detection systems often struggle to detect and repel so far unknown attacks but they may have not been working perfectly. This then calls for another dimension and cyber immunity could definitely be what you earnestly need. The fact today is that cybercrimes don’t recognize borders and the criminals are becoming more proficient in their dastardly attacks. They are appearing every day, in all their different guises and through many different attack vectors.  There is also and unfortunately so, no single known solution that offers comprehensive protection.  As the case might be even in our big data world, however, knowing where to pinpoint the source of the danger will go a long way to being able to combat the latest threats.  For your business to thrive, it’s your overriding duty to protect your organization against today’s threats. You must endeavor to anticipate and be proactive about the dangers that lie ahead in the coming years.  You can’t achieve this feat by employing just the normal smart operational protection against known threats. It definitely demands more than that, you need to put in place a high level of strategic security intelligence. Cyber immunity…

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