crumbling_business_unhappy_customer
Uncategorized

4 Ways Perfectionism Can Crumble Your Business

Yeah! Nobody should begrudge you that as a founder. What you want for your business is the best. You want your brand to be a household name and for that, you are willing and ready to give in all.  You deem everything should work tick tock to attain the status of perfectionism. But wait a minute. Is that really right?

Uncategorized

The Win-Win Situation of Subscription-Based Business Models

Nothing can be more heartwarming for an entrepreneur or a business owner than to be assured that the products being churned out from the mills are virtually already sold and nothing can as well be more alluring to a consumer than to have more, for less. This beautiful scenario is what the subscription-based business model proffers.

Uncategorized

Drones As A New Marketing Offensive

What goes on in your mind and possibly gives you sleepless nights as an entrepreneur is how to enhance your ROI, this borders on carving out your own niche in the overly competitive market. Be as it may that you are able to create the desired impact in the market, you may not at the end of the day be making the spectacular profit you have initially set out to do.

Uncategorized

How Micro-targeting is Infringing on Your Privacy

Have you ever paused to wonder how some information and ads that are sent to you get to hit the nerves? The IoT has made it possible to use your demographic, psychographic, and other data to make up your predictive analytics all in the aim to get ads that are micro-targeted at you.   Inasmuch as this may seem not to be harmful, the point is that your consent was not sought before all these information about you were released. Your privacy has been infringed and assaulted.   How could this have been possible? How could someone have gotten all the dossier without your knowledge? The simple answer is the social media. All those tidbits and harmless sorts of information you release while signing up for any brand of the social media are quietly collated and stored away to be used for the rainy day.   Microtargeting which is also known as micro-niche targeting is all about personalizing ads to suit your taste so that you can easily be bought over. It’s an ingenuity in market campaigning and you have to give it to them because it’s actually not an easy feat for somebody to launch a war that will…

Continue Reading

Uncategorized

Marketing Campaign: A Result Oriented Approach

An undeniable fact is that the global market is a very competitive one for any brand. The make it or mar it is your ROI and that depends on how you bring to fore your competitive advantage.   The statistics reporting that the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years is by no little means frightening.   11 percent of these failures have been adduced to no knowledge of suppliers, wasted advertising budget, and carrying inadequate inventory. Some of the mistakes the management has made that brought about these failures were lack of clear focus and lack of market awareness.   Your brand’s market penetration hinges on how your product or service is accepted, which culminates in the ROI you are making. This practically is a determinant factor as to your brand becoming a household name and making the necessary waves in the market.   It will be detrimental, annoying, and suicidal if you allow all the time and resources you have put into planning as a startup disappear into thin air because you didn’t do a proper marketing campaign.   You will make good with the…

Continue Reading