Marketing

Why You Need Incorporating Influencer Marketing as an Entrepreneur

The bedrock of any business is marketing and as an entrepreneur, you need to do everything possible to stay afloat in the overly competitive global market. Right from the planning stages, you should have done enough research to hit the ground running. You also should have found out that customers are not just waiting for you with open arms.

Marketing, Technology

Drones As A New Marketing Offensive

What goes on in your mind and possibly gives you sleepless nights as an entrepreneur is how to enhance your ROI, this borders on carving out your own niche in the overly competitive market. Be as it may that you are able to create the desired impact in the market, you may not at the end of the day be making the spectacular profit you have initially set out to do. But drones are here to do that.

Social media

The Cambridge Analytica Scandal May Bridge the Gap Between The Traditional And Social Media

The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.

Technology

How Artificial Intelligence(AI) Can Make Terrorism More Terrifying

One thing that has almost brought the whole world to its knees is terrorism. It has not spared any. It doesn’t recognize a developing and a developed country. It’s hitting everybody from the right, left, and center. Unfortunately, however, tech- businesses are trying to model Artificial Intelligence into extremely lethal weapons in the hands of terrorists.

Marketing

How Microtargeting is Infringing on Your Privacy

Have you ever paused to wonder how some information and ads that are sent to you get to hit the nerves? The IoT has made it possible to use your demographic, psychographic, and other data to make up your predictive analytics all in the aim to get ads that are microtargeting you. Inasmuch as this may seem not to be harmful, the point is that your consent was not sought before all these information about you were released. Your privacy has been infringed and assaulted. How could this have been possible? How could someone have gotten all the dossier without your knowledge? The simple answer is social media. All those tidbits and harmless sorts of information you release while signing up for any brand of the social media are quietly collated and stored away to be used for the rainy day. Microtargeting which is also known as micro-niche targeting is all about personalizing ads to suit your taste so that you can easily be bought over. It’s ingenuity in market campaigning and you have to give it to them because it’s actually not an easy feat for somebody to launch a war that will see to it that you completely…

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