Marketing

Why Deceptive Branding is Not The Best Method

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

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Marketing

Why CEM is The Best Way to Exceed Customers’ Expectations

How have you been coping with your efforts at trying to design and react to customer interactions in order to meet or exceed customers’ expectations and, hence, increase their satisfaction, loyalty, and advocacy? It’s certain that without customer experience management (CEM), you must be doing a very poor job at that. Since having a competitive advantage in the face of the very stiff competition in the global market entails that you have a good grasp of your customers’ conscious and subconscious perception as well as their relationship based on all their interactions with your brand during their life cycles, you must focus on the report by Havard Business Review that 84 percent of customers said their expectations weren’t even met how much more of being exceeded in their last customer service experience. Customer experience management (CEM) is not just about serving your online customers, it’s definitely much more than that. You can’t stop at ordinarily knowing where your customers shop and believe you’ve got it. CEM is about knowing your customers thoroughly to the extent that you can go about creating and delivering personalized experiences that will entice them to not only remain loyal to you but also to become…

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Business

Adopt The Best Way, Do It With Just-in-time

Why wouldn’t you want to go for a methodology aimed at reducing flow times for you within the production system and at the same time cut short the long response time you get from contractors and suppliers? That’s what just-in-time (JIT) will do for you if you adopt it, helping you to control variability in your processes and allowing you to increase productivity while lowering costs. The beauty of JIT as an inventory management method is that you don’t need to crap up the whole place with materials, goods, and labor. You schedule the arrival or replenishment of your need to coincide with their time of demand in the production process. Product quality is one area that co-joins the business and the consumer. The consumer wants to have the best of the bests, while the organization does not want wastes to occur especially as regards the rejection of products as a result of poor quality. These are 7 benefits you derive from adopting the JIT method 1. Smooth production flow With the JIT method, you are certain of a uniform production process. Right from the time your raw materials arrive to when you will deliver your products to your consumers,…

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Marketing, Technology

Progressive Delivery: The New Way, The Best Way

Every small business, entrepreneur, startup, or even big organization is wary of taking risks especially when you have to plunge headway into it. Progressive delivery has, however, come to the rescue as the new way, the best way. Though progressive delivery was designed for software delivery by leveraging the validation stage to provide feedback through beta testing or early access programs, the lessons learned can also be applied to wholesome marketing. Progressive delivery could be viewed as another form of experiential marketing albeit with reforms. While experiential marketing campaign is targeted at the potential customer for the purpose of leads conversion, progressive delivery is targeted at quality assurance for the purpose of reducing loss thereby, increasing ROI just the same way experiential marketing does. Since the cycle will start at the validation stage, you may be limited to just minor changes but you will be maximizing customers’ values at the end.  The satisfaction you derive from applying the progressive delivery model comes by the way of getting your desired feedback and incorporating that into making minor course corrections on your journey towards the big picture. By incorporating the customers into your business you stand out to gain comprehensive customers’ views…

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Technology

Zero-trust Strategy: How 1% Trust Could be a Mammoth Catastrophe

One basic mistake enterprises and organizations make is the premise that IT environments can be protected from malicious activities simply by making the perimeter bigger, stronger and more resilient. Also based on this premise and instead of a zero-trust, they go on to repose residual trust on employees without knowing that even 1% trust can hurt the system severely. If you have not already given it a thought, you must realize that your organization is becoming more threatened by malicious software. With the rapid increase in digitalization, you increase the number of internet connections which raises the likelihood of being attacked. If you somehow erroneously believe that you are not exposed to attacks or that you have not been attacked just like the ARC Advisory Group reported that 40% of companies surveyed stated that they have not experienced any cyber-incidents within the last 12 months, it’s very possible that you were simply were unable to identify all incidents in 2018.  If you make use of more intrusion detection solutions available globally today you will be able to expose more cyber incidents than were visible in the past. You may at the end come to the conclusion that you have been…

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Marketing, Technology

Ways Chatbots Will Amazingly Enable Perfect Timing

Ways Chatbots Will Amazingly Enable Perfect Timing Ensuring perfect timing in your business is one sure-fire way of building enduring brand loyalty. And with chatbots being around to give your customers real-time experience, there is no way they will want to take their deals to other vendors. Asides that, potential customers will also be onboarded better since your chatbots are there any time they visit your website. This is another bundle that comes with perfect timing. A chatbot is a  two-dimensional conversation-catcher as well as a self-help tool for improving communications and the beauty of it all is that it’s done in real-time hence, lending to your perfect-timing consumers. They are able to do this in the following five ways.  1. Improving your customer’s experience Customers feel frustrated at any time they want services to be rendered and are made to realize it won’t be forthcoming at the required time. This is more so when they are given several business days ahead just to resolve a simple issue.  The most annoying part of the whole treatment is that sometimes, nobody from your organization will be on hand to volunteer a very simple response, not even a common automated “no-reply” email…

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