Marketing

How OKRs Complement Data Science

Objectives and Key Results (OKRs) is the fundamental aspect of goal-setting and revolves around improved focus, increased transparency, and better alignment. This is done by organizing employees and their work towards achieving common objectives. Since Data Scientists constantly drift into enduring research or optimizing less-valuable metrics, which often leads to wasted time and resources thereby endangering a successful delivery, integrating OKRs enhances strategic guidance and measurability, which help you achieve your project goal. The underlying factor behind Data Science is to fulfill a goal. The frame or yardstick of goals might vary from researching a new model to creating a prototype for improving an existing system. Whatever might be the quest, accurate goal-setting is paramount for Data Science projects. Data Science projects are well-suited for accurate goal-setting because we can compare the key results of our model with the required metric. It’s a common knowledge that product management is a science of experimentation and discovery, hence basing predictions solely about and on user behavior, may go wrong sometimes. It is a natural human instinct to assume that our rational assessment of a problem, based on our past experiences, will yield sound conclusions and represent the likely sentiment or behavior of…

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Marketing

How to Integrate Data Science Into Your Marketing

It’s a new dawn, a new era, you can’t afford to be caught with your pants down. Data science is the in-thing. The size of your business shouldn’t be an excuse, integrate now. If you still believed in trying to attract customers only by taking out full-page advertisements in magazines, plastering the town with bright billboards, and even signing up glamorous celebrities for television commercials, you must be operating from another planet and you do have another think coming. Marketing these days has moved to another level and brands are overly becoming more effective, extracting value from data by automating and optimizing processes or producing actionable insights.  Forbes reports that 91 percent of senior marketers indicated that information gathered on customer was essential to making decisions. The interesting thing is that you have all along had all these data for the asking but failed to utilize the begging opportunity. Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. But according to a report, less than 0.5 percent of all data is analyzed and used You, however, still can avail…

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Marketing

Mistakes You Mustn’t Make as a Marketer

Mistakes do occur in marketing and they stem from what many marketers take for granted, They are most of the time regarded as small issues and they cost the brand a lot of goodwill on the part of the consumers and revenue eventually.

Business

How The Lean Approach Will Enhance Your ROI

Lean may apply to you as not a solid and firm capable organization but a thin, grim one that will crumble when pressure is applied. Businesses could harbor this fear since a lot of half-baked and ill-planned applications of Lean have failed.