Technology

9 Best Chrome Extensions That Ensure Digital Marketers Rank Higher

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, maximize productivity, and overall user experience.  I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started. 1. SimilarWeb – Traffic Rank & Website Analysis SimilarWeb is a popular and best chrome extensions for digital marketers. It’s a great tool by which you can see any website traffic and key metrics, including engagement rate, traffic ranking, keyword ranking, and traffic source.  With just a click of a button, this extension gives you complete insights into any website’s statistics and strategy as you’re browsing. This extension also helps you to get in-depth traffic and engagement statistics for any website over the web.  Have you spent your time to find out the traffic sources on a specific website? Just relax, it also helps you to find out the main traffic sources of a specific website.  It is a complete analytical tool for a digital marketer. https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp 2. Grammarly Grammarly is one of the most popular Chrome extensions over…

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Business

Differentiating Between Lean Manufacturing And Six Sigma

Image by Tumisu from Pixabay  In the business world, of late, you can witness a debate going on – Lean manufacturing Vs Six Sigma – which one is the best to opt to achieve your business goals. Many people have strong opinions about both methods. However, both methods share the same goal that is cutting costs and eliminating waste. But, they use different approaches to achieve this common goal. Lean manufacturing is a systematic and well-calculated way of eliminating waste and creating flow in the production process through the adoption of lean principles. On the other hand, Six-Sigma is a set of techniques that focuses on reducing the rate of errors. What is Lean Manufacturing? Lean manufacturing technology is not new. This technology was first introduced by Henry Ford. He wanted to keep the production standards very high so that each step falls naturally into the next one, thereby reducing the waste gradually. Then another automobile giant Toyota implemented this process and founded the Toyota Production System (TPS), which became one of the most efficient systems in the world. The biggest difference between Lean and Six Sigma is that they analyze the cause of waste differently.  Lean demonstrates seven types of wastes that…

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Business, Technology

AI Integration, Amazingly the Best For Your Supply Chain

Image by Tumisu from Pixabay Have you ever given a thought to applying machine learning and other types of AI to the terabytes of transactional and sensor data being collected from the supply chain? The time is here and the amazing result you get will definitely be a much more autonomous and effective form of supply chain analytics, supply chain management, and, ultimately, an overwhelming as well as highly responsive supply chain. David Simchi-Levi, a professor of engineering systems at MIT says, “In fact, there is a lot of interest in using AI and machine learning to enhance supply chain analytics.” Where your concentration should be in the supply chain is the opportunity to be able to integrate predictive and prescriptive analytics, which in essence, translates to blending AI and optimizing technologies. The competition in the global market has become very stiff and you need to take every worthwhile opportunity that comes your way in order to continue to be relevant. The two areas you can efficiently apply AI in your supply chain are, to enable predictive analytics to understand behaviors and for prescriptive analytics, thereby, allowing optimization technologies to take input from machine learning and try to help your brand to make…

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Business

The Possible Fallouts From The U.S. And China’s Trade War

Just last June, there was a ray of hope at the G-20 meeting in Osaka, Japan with the announcement by the leaders of China and the United States that their trade war was thawing out. According to the U.S. President Donald Trump, the two countries had set negotiations “back on track.”  This led to the U.S jettisoning any idea of new tariffs on Chinese goods and also suspending the embargo placed on U.S. companies from trading with Huawei, the Chinese IT giant that the U.S has blacklisted. Nations across the globe heaved a sigh of relief, markets picked up, and the media was abuzz with “cease-fire” reports. But alas, it turned out to be a “false flag,” just like many diplomatic on and off between Beijing and Washington. The outcome of the “jigsaw puzzle” was to have the Trump administration increased tariffs on another $125 billion worth of Chinese imports in September.  It’s a war and there is no going back, China retaliated by announcing further tariffs on $75 billion worth of U.S. goods. Nobody knows how the U.S. will respond to this but there are feelers that further tariffs will be issued in December, in an attempt to possibly…

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Marketing

15 Latest Facebook Updates for 2020 that You Definitely Want to Know

Social media marketing is a highly dynamic domain, and this is especially true when we drill down to Facebook, the world’s biggest social networking site. A lot more interesting nowadays is that after Facebook makes a change, there is a trickle-down effect on Instagram, which is very accurate regarding advertising. The folks at Facebook have published some updates we should look forward to in the coming months — updates we must keep in mind when planning 2020 strategies. To keep you up to date, listed here are fifteen new Facebook updates that you will need to know for 2020. 1. Lead generation in Messenger You may make advertisements that click through to messenger, and it will create an open contact between your brand and a potential customer. They will see several questions with free form text or answer options.  It’s possible to integrate this feature with your CRM and then continue interacting with all qualified leads by the Pages inbox, Pages Manager App, or even a third-party live chat provider. Then a prompt will be sent if people don’t complete questions. Consumers love AI chat spiders whenever they need easy answers or quick solutions to a regular problem. The lead-gen…

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Marketing

Top Trends of Digital Marketing to Look Forward to in 2020

Advanced showcasing is a consistently developing industry, with new patterns and improvements springing up consistently. As an advanced advertiser, it is your obligation to ensure that your promoting effort keeps in step with the most recent in your industry.  This will guarantee that your showcasing methodologies stay aggressive and powerful despite the furious challenge. While having working advertising procedures is an extraordinary method to begin the year, it is additionally one explanation a few organizations bomb in playing out the required updates to stay significant.  Their past victories become a dead weight that shields them from pushing ahead. This ought not to be the situation. It is important to note that the substance of computerized promoting has changed all the more quickly and radically during the earlier decade than over the most recent 50 years. From email promoting to computerized reasoning (artificial intelligence), procedures have hopped ahead, leaving anybody hesitant to get and utilize the most recent advancement in the business. Trends to watch out for this 2020 In this Web associated day and age, it shouldn’t astonish any of us if the techniques that were once regarded wasteful are currently gradually turning out to be standard gratitude to progressing…

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