We live in a dynamic and ever-changing world, with data breaches increasing and regulators looking to tackle the issue with strict restrictions on data management. One such regulation that has had a widespread impact is the General Data Protection Regulation (GDPR) brought in by the EU. It is having an effect all over the globe, not just in the EU countries. Essentially, if you’re processing data that has even a single EU citizen involved, then you must conform to the regulation. These tight and strict regulations have been brought in to combat the ever-growing number of data breaches which have an impact on individuals and companies. In a digital age, where previously there was little to no regulation, privacy was an afterthought. Now, privacy is beginning to reshape the internet. So, it might just be that blockchain technology, the innovation powering the world of cryptocurrencies, holds the key to preventing data breaches. Major Data Breaches and Blockchain: Use Cases The case of 500 million compromised records You might be surprised to learn that around 5 billion records were compromised in 2018. According to the study conducted by RBS, the most vulnerable sector is the business sector – it accounts for…
Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.
Expectedly with anything new especially in the area of technology where people may not be adequately informed, there is bound to be myths and that is exactly what is happening with the Blockchain technology. Blockchain technology which is a distributed ledger technology portends a way of recording transactions that are basically digital interactions.
The EOS.IO technology has come on board to counter problems associated with the Blockchain technology. Since 2018 when the Blockchain technology was introduced through the launch of the Bitcoin currency, entrepreneurs and developers have made concerted efforts to enable the technology support varying degrees of applications on a single blockchain platform.