Business, Technology

How to Best Safeguard Your Customers’ Data From Cyberattackers

Your customer is the best asset you have and should be roundly protected from any form of harm. With the unceasing onslaught by cyberattackers on governments, businesses, and individuals, the least you can do is to go to any length to ensure that your customers’ data are safeguarded. A quick recap of some very ugly incidents in 2019, will bring to the front-burner why safeguarding your customers’ data must be your uppermost priority. In May, a surveillance contractor for US Customs and Border Protection suffered a breach, and hackers stole photos of travelers and license plates related to about 100,000 people.  A destructive strain of ransomware called LockerGoga has specifically been victimizing industrial and manufac­turing firms. As if that is not enough, in March, a research report from the threat intelligence firm Kaspersky, says that computer maker Asus disclosed a supply chain attack sometime in the second half of 2018 that had compromised the company’s Live Update tool to push malware to almost 1 million customers. We can go on and on as this is just the tip of the iceberg. The important thing to note here is that it’s now more necessary than ever to put serious measures in…

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Technology

Can Blockchain Solve the Problem of Data Breaches?

We live in a dynamic and ever-changing world, with data breaches increasing and regulators looking to tackle the issue with strict restrictions on data management. One such regulation that has had a widespread impact is the General Data Protection Regulation (GDPR) brought in by the EU. It is having an effect all over the globe, not just in the EU countries. Essentially, if you’re processing data that has even a single EU citizen involved, then you must conform to the regulation. These tight and strict regulations have been brought in to combat the ever-growing number of data breaches which have an impact on individuals and companies. In a digital age, where previously there was little to no regulation, privacy was an afterthought. Now, privacy is beginning to reshape the internet. So, it might just be that blockchain technology, the innovation powering the world of cryptocurrencies, holds the key to preventing data breaches. Major Data Breaches and Blockchain: Use Cases The case of 500 million compromised records You might be surprised to learn that around 5 billion records were compromised in 2018. According to the study conducted by RBS, the most vulnerable sector is the business sector – it accounts for…

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Marketing, Technology

How You Can Amazingly Transform Your Digital Marketing With The Blockchain

Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.

Technology

Demystifying The Anomalous Concepts Behind The Blockchain Technology

Expectedly with anything new especially in the area of technology where people may not be adequately informed, there is bound to be myths and that is exactly what is happening with the Blockchain technology. Blockchain technology which is a distributed ledger technology portends a way of recording transactions that are basically digital interactions.

Technology

How EOS is Revolutionizing The Blockchain Technology

The EOS.IO technology has come on board to counter problems associated with the Blockchain technology. Since 2018 when the Blockchain technology was introduced through the launch of the Bitcoin currency, entrepreneurs and developers have made concerted efforts to enable the technology support varying degrees of applications on a single blockchain platform.