Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.
Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).
The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.