Marketing

Customer Engagement: Creatively Delivering Your Product

Customers expect marketing to do more than just sell to them, they expect more than just the product from the brand. This is the basis for customer engagement, for emotional involvement and commitment from the customer. A few years back, all a brand was required to do was to put up a very big ad on a billboard, magazine, or any of the electronic media; telling people how great they are and how better they are than all other brands. The truth is that customers were taken in by these ads and funny enough, life moved on. However, technology and advancement in digital marketing as well as the new channels of communication they have created varied and assorted ways of advertising and reaching across to customers. The potential for customer engagement is being discovered by brands and there is the absolute need to meet customers where they are and have genuine conversations with them. You need to tell them inspirational stories that will lead to their emotional involvement and commitment. You must court their loyalty to enable them to spread the word about your products, buy, and remain loyal to the brand. Most marketing practices are aimed at stimulating and…

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Business

Outsourcing: The good, the bad, and the ugly

The competition experienced in the global market has tuned up brands to do everything possible to come up with products and services of sterling qualities. To this end, a lot of brands resort to outsourcing in order to fill up gaps that will enhance their competitive advantage. Outsourcing is all about brands hiring sources from outside the company to perform services or create products which ordinarily should have been done in-house by employees and staff of the company. Outsourcing was first recognized as a business strategy in 1989 and became an integral part of business economics throughout the 1990s. In the business world, outsourcing is subject to considerable controversy. A group, especially in the manufacturing sector argues that it has caused the loss of domestic jobs. Supporters say it creates an incentive for businesses and companies to allocate resources where they are most effective, and that outsourcing helps maintain the nature of free market economies on a global scale. The good There are a whole lot of reasons why you may decide to embark on outsourcing some certain tasks in your company. It can help you to reduce labor costs significantly by avoiding expenses associated with overhead. You also have…

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Business

Why Your Small Brand Needs Commitment to Purpose

Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.

Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).

Social media

The Cambridge Analytica Scandal May Bridge the Gap Between The Traditional And Social Media

The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.