Marketing, Technology

How Chatbots Improve Customer Engagement

Marketing revolves around customers and any brand that fails to leverage customer engagement is obvious to fail on customer expectations. Customers are the central point of any kind of business, and if you are facing very stiff competition from other players in the market, you can’t afford to toy with customer engagement. Today customers want to have their questions answered instantly. This necessarily means that you should be equipped to provide around the clock service. Since humans are known for certain frailties and cannot be expected to constantly provide 24/7 service, the coast becomes very clear for chatbots to effectively and efficiently engage customers. Chatbots technologically, are meant to only represent the natural evolution of a Question Answering system based on Natural Language Processing (NLP). The formulation of responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots outstandingly streamline interactions between people and services, thereby enhancing smooth customer engagement. At the same time, they offer businesses new opportunities to improve the customers’ engagement process and operational efficiency by distinctively lowering the typical cost of customer service. The following are ways chatbots effectively help brands in…

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Marketing

How to Provide Excellent Customer Service

Marketing has gone customer-centric, the customer has eventually become king, businesses are listening and caring about where, how, and what the customer wants all in a bid to provide excellent customer service. According to a survey, companies which provide excellent customer service see their revenues grow 4-8% above the market. When it comes to deciding where to shop, 64% of people rate the quality of customer service as more important than price. Since we live in a digitally advancing age, everything we do to provide an excellent customer service must be done in line with the right modern-day, real-time customer support system. If you have such a customer support system in place, you are on your way to providing excellent customer service. The support system must be a multi-channeled, that offers great real-time customer support for businesses to grow sales and increase productivity. It  has to create an enabling environment for brands to get acquainted with their customers and provide excellent customer service as well as have developed the following great real-time packages: Live Chat A study by FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option…

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Technology

4 Spectacular Ways Chatbots Can Increase Your Conversions

It’s possible that you’ve been considering the fuss about chatbots as just another fad or buzzword which does not significantly translate to an increase in revenue, then you are in for a big surprise. Chatbots can be used to improve your customer experience and increase conversions. Did I hear you just say increase conversions? Yeah! That must have got your adrenaline pumping and it’s very correct. Wait a minute! That’s not the only juice, with chatbots you will be making sales day and night, around the clock, and 24/7. According to a survey, 73% of consumers said they were more satisfied with their live chat experience as compared to email (51%) and phone (44). Now place that by the side of the estimated projection that 2.1 billion people will be shopping online globally which will yield $4.5 trillion by 2021 and the projected increase that 95% of purchases will be made online by 2040, have you now seen the reason you need to implement chatbots? Wow! Such staggering figures should unnerve anybody including you and you must be finding it extremely difficult to wrap that around your head. The numbers by any known standards are at once invigorating and daunting.…

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Marketing

How to Hit Big Time With Conversational Marketing

Conversational marketing is the game changer, the magic wand, or the Midas touch you have been looking for to transform the marketing landscape. Since marketing has become consumer-centric, there is the absolute need to understand what and how the consumers feel and even why they feel so every time. You need to be in touch with the consumers on a one-to-one basis round the clock. Conversational marketing gives you the opportunity to relate to the consumers on how, where, and when they want your product or service. Any time you spend dilly-dallying could spell doom and disaster for the brand as your competitors can easily grab up the opportunity. Conversational marketing gives you an edge and a competitive advantage over other brands in the market. Authentic relationships which can only arise through conversational marketing and which every brand needs to stave off the overwhelming competition in the global market these days are built on trust and transparency. Push marketing no longer works, you must listen, and respond to what your customers are saying. It’s only when you have put in place a means of getting to listening to your customers that you can find out what their current level of…

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Marketing

How to Beat The Competition Effectively

The competition is there in any sphere of life you find yourself and the only thing you’ve got to do is to beat the competition to pulps. This is the only surviving tactic, use the “sledgehammer,” and always be willing to dive right in, no matter the challenge. . You are either marketing a product or yourself and can’t afford to have competition do you in, if you refuse to beat it, you will be beaten flat to the canvass. If you never gave it a thought, there are hundreds and possibly thousands of brands out there going after the same qualified leads. Give it all it takes, don’t consider any aspect of the battle negligible, it’s a war and you need the best form of yourself, your best mindset, attitude, physical and psychological alertness, an updated form of yourself, total composure, perfect mental state, and armed with all necessary metrics to wage the war. There are only two sides to a coin, it’s either you win or you lose, nothing tastes as bitter as a cupful of failure or disappointment. Imagine the amount of time and other resources you have put into the planning and eventual take-off of your…

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Marketing

Launching And Scaling an Effective ABM For Your B2B

You are a B2B (business-to-business) marketer and you’ve not integrated ABM (account-based marketing), then something is definitely wrong and needs fixing right away. In a world where B2B marketers are facing stiff opposition from their competitors, every marketer should utilize the ace from the pack. You are expected to play your best hand and not hide behind a finger. B2B marketing thrives on information gathered about the customer and what better way to utilize the data than account-based marketing. 97% of marketers say ABM approaches have resulted in higher ROIs than other marketing initiatives. Of what use is any data to you if you can’t use the information to target the customer? Focusing attention on a given account allows marketing and sales teams to be more effective in their efforts so that they stop beating about the bush and chasing dead-end leads which consume time and other resources. There is always the “these guys actually know me feeling” about buyers when you send them a personalized message. Any time you hit on their pain points, they appreciate your concern and feel like your company understands them, and that translates to easier sales. With humans spewing out data to the tune…

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