Marketing, Technology

3 Ways Sentiment Analysis Improve Your Marketing Scope

Quite often, you have come across situations where you really need to understand the intent behind a message and you’re completely lost. That is the time you need sentiment analysis to come into play. Sentiment analysis which is also referred to as opinion mining is an approach to natural language processing (NLP) that identifies the positive, negative, or neutral tone behind a body of a text. It entails the use of data mining, machine learning (ML), and artificial intelligence (AI) to mine text for emotions and subjective information. Sentiment analysis systems help brands to gather insights from unorganized, confusing, and unstructured texts that come from online sources such as emails, blog posts, support tickets, web chats, social media channels, forums, and comments. Mathematical calculations replace manual data processing by implementing rule-based, automatic or hybrid methods. Rule-based systems carry out sentiment analysis based on predefined, labor-intensive means while automatic systems learn from data with machine learning techniques. A hybrid sentiment analysis combines rule-based and automatic systems. Different types of sentiment analysis Fine-grained sentiment analysis: provides a more clear-cut level of segmentation by breaking it down into further categories, most often, however, this is broken down into basically very positive or very…

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Technology

5G: A Case of The Good, The Bad, And The Ugly

The fifth-generation wireless (5G) comes as the latest innovation in the cellular technology realm designed to radically increase the speed and responsiveness of wireless networks. 5G is coming with the promise of transmitting data over wireless broadband connections at travel rates that could be as high as 20 Gbps, which by some estimates exceeds wireline network speeds. It also promises to offer latency of 1 ms or lower for uses that require actionable, prompt, and real-time feedback. 5G will be on the line to enhance a sharp increase in the amount of data transmitted over wireless systems as a result of more available bandwidth and advanced antenna technology. 5G wireless signals. quite unlike those of 4G which depend on high-power cell towers to radiate signals over longer distances, will be transmitted through a large number of small cell stations located in places like light poles or building roofs. The reason for the multiple small cells is because the millimeter wave spectrum — the band of spectrum between 30 GHz and 300 GHz that 5G relies on to generate high speeds — can only travel over short distances and can be obstructed by weather and physical obstacles, like buildings. The good…

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Technology

3 Steps to Effectively Mitigating The Effects of Cyber Attacks

The fight against cyber attacks have basically been preventive but it has clearly dawned on brands that cybercriminals are not relenting on their assaults and are even becoming tech-savvier as days go by. Going by a new Ponemon Institute report that some 90% of critical infrastructure (CNI) providers’ claim that their IT/OT environment has been damaged by a cyber-attack over the past two years and that there were at least 2,100,480,045 records compromised in March 2019, it’s glaring that the attacks can be overwhelming and also cut across boards.. It, therefore, won’t be out of place if you have to reach a balance between preventative and recovery measures. You should operate on the premise that you may not outrightly be able to nip every future attack in the bud with preventive measures and for this reason, there must be a balance with recovery. If adequate resources are distributed over protection and recovery, you will put yourself in a much better position not only to fight cybercrimes but to also mitigate the effects if for any reason you suffer an attack. The following 3 steps will put you in good stead to effectively mitigate the effects of cyber attacks. 1. Incidence…

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Marketing, Technology

How to Scale-Personalize Your Marketing With AI

The nature of marketing has made it absolutely necessary to embark on the survival of the fittest and this can only be done by constantly honing and upping your area of competitive advantage. Fortunately for you, however, Artificial Intelligence (AI) has recently opened the door to scale-personalize without compromise. No two customers are exactly the same, there are differences, concerns, feelings, pain points, and needs that must be addressed individually. But in a world of 7.7 billion people as of February 2019, according to the most recent United Nations estimates, it seems almost impossible to scale-personalize marketing. How do you go about attending to the different needs of these people, when everybody wants to be reckoned with? This is surely a herculean task especially now that customers want to know where, when, and how without being given excuses. Humans have constraints as well as the propensity to be inconsistent, therefore, it becomes difficult to effectively create responses that can appeal to a larger group at the level of the individual. Also, just one interaction that is out of context is enough to make you proffer the wrong response because you didn’t understand what brought about that particular interaction and in…

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Marketing

Launching And Scaling an Effective ABM For Your B2B

You are a B2B (business-to-business) marketer and you’ve not integrated ABM (account-based marketing), then something is definitely wrong and needs fixing right away. In a world where B2B marketers are facing stiff opposition from their competitors, every marketer should utilize the ace from the pack. You are expected to play your best hand and not hide behind a finger. B2B marketing thrives on information gathered about the customer and what better way to utilize the data than account-based marketing. 97% of marketers say ABM approaches have resulted in higher ROIs than other marketing initiatives. Of what use is any data to you if you can’t use the information to target the customer? Focusing attention on a given account allows marketing and sales teams to be more effective in their efforts so that they stop beating about the bush and chasing dead-end leads which consume time and other resources. There is always the “these guys actually know me feeling” about buyers when you send them a personalized message. Any time you hit on their pain points, they appreciate your concern and feel like your company understands them, and that translates to easier sales. With humans spewing out data to the tune…

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Marketing, Technology

How to Boost Account-Based Marketing With AI

Kaplan and Haenlein, define Artificial Intelligence ( AI) as “a system’s ability to correctly interpret external data, learn from such data, and use those learnings to achieve specific goals and tasks through flexible adaptation.” Account-based marketing (ABM) on the other hand completely depends on data and its interpretation. On a daily basis, people are churning out very large volumes of data and according to sources, about 1.7 megabytes of new information will be created every second for every human being on the planet by the year 2020. Since technology has conferred the status of a global village to the world, trails you leave anywhere in the world can easily be located, collated, analyzed, and stored in a database for future use. Some few years back, it wouldn’t have been easy to get this information and even where you do it would take much time and effort. But now, algorithms, tracking codes, and advancements in technology such as machine learning and artificial intelligence (AI) mean that this process can be almost entirely automated, sparking insights throughout the sales lifecycle that humans otherwise would not see. This is where AI comes in to complement ABM which usually allows for a much more…

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