Business

Outstanding 2020 Entrepreneur: 5 Things You Must Focus On

The Q4 of any year takes its toll on any entrepreneur for two main reasons. The first is that you have to take stock, find out all the areas you’ve underperformed, broken even, or made returns on your investments. The second is that you start preparing for Q1 of the next year in order not to be caught with your pants down. Funding is one of the major problems an entrepreneur has to contend with and according to a U.S. Bank study, an amazing 82% of businesses fail because of cash flow problems. To become an outstanding entrepreneur in 2020, you need to harness all your positive points and focus strongly on the following five things. 1. Cybersecurity About the most important thing, you should focus on as an entrepreneur in 2020, is the issue of cybersecurity. Cybercriminals are daily upping their heinous acts and don’t spare anybody, they even prefer to target businesses that will give them the least resistance. Since any attack that is directed at you may cripple your business as well as hurt your customers, vendors, contractors, and other third parties, you must not take this threat with a pinch of salt. In focusing on cybersecurity,…

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Business

Subscription-Based Business Model is a Win-Win

Nothing can be more heartwarming for an entrepreneur or a business owner than to be assured that the products being churned out from the mills are virtually already sold and nothing can as well be more alluring to a consumer than to have more, for less. This beautiful scenario is what the subscription-based business model proffers.

Marketing

Why You Need Incorporating Influencer Marketing as an Entrepreneur

The bedrock of any business is marketing and as an entrepreneur, you need to do everything possible to stay afloat in the overly competitive global market. Right from the planning stages, you should have done enough research to hit the ground running. You also should have found out that customers are not just waiting for you with open arms.