Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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15 Latest Facebook Updates for 2020 that You Definitely Want to Know

Social media marketing is a highly dynamic domain, and this is especially true when we drill down to Facebook, the world’s biggest social networking site. A lot more interesting nowadays is that after Facebook makes a change, there is a trickle-down effect on Instagram, which is very accurate regarding advertising. The folks at Facebook have published some updates we should look forward to in the coming months — updates we must keep in mind when planning 2020 strategies. To keep you up to date, listed here are fifteen new Facebook updates that you will need to know for 2020. 1. Lead generation in Messenger You may make advertisements that click through to messenger, and it will create an open contact between your brand and a potential customer. They will see several questions with free form text or answer options.  It’s possible to integrate this feature with your CRM and then continue interacting with all qualified leads by the Pages inbox, Pages Manager App, or even a third-party live chat provider. Then a prompt will be sent if people don’t complete questions. Consumers love AI chat spiders whenever they need easy answers or quick solutions to a regular problem. The lead-gen…

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