Technology

4 Spectacular Ways Chatbots Can Increase Your Conversions

It’s possible that you’ve been considering the fuss about chatbots as just another fad or buzzword which does not significantly translate to an increase in revenue, then you are in for a big surprise. Chatbots can be used to improve your customer experience and increase conversions. Did I hear you just say increase conversions? Yeah! That must have got your adrenaline pumping and it’s very correct. Wait a minute! That’s not the only juice, with chatbots you will be making sales day and night, around the clock, and 24/7. According to a survey, 73% of consumers said they were more satisfied with their live chat experience as compared to email (51%) and phone (44). Now place that by the side of the estimated projection that 2.1 billion people will be shopping online globally which will yield $4.5 trillion by 2021 and the projected increase that 95% of purchases will be made online by 2040, have you now seen the reason you need to implement chatbots? Wow! Such staggering figures should unnerve anybody including you and you must be finding it extremely difficult to wrap that around your head. The numbers by any known standards are at once invigorating and daunting.…

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Marketing

How to Convert Big in Real-Time With Context

The appropriate interpretation of your message is the juice to conversational marketing. If for any reason your context lacks clarity, your message is dead on arrival. How do you feel when you are searching for a particular product online and what you purchased some time ago keeps popping up or when something you have said results in stares or blank looks? You are completely pissed of. Both the customer and the brand are out of context, they are not operating on the same frequency. Advancement in technology has ensured that customers’ attention spans and patience are pruned down, they are more interested in their needs. For you to score big with your customers you need messages that resonate with them. The context apart from being comprehensible must be personalized for more conversions and ultimate sales. The message must deliver value to your target customer in real-time. There must be clarity at both ends which exactly is what conversational marketing prides in achieving. It’s practically impossible for you to send a message that will resonate to a customer you don’t know. The context will certainly be awry. There will be total confusion, no trust, and no understanding since you and the…

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Marketing

How to Hit Big Time With Conversational Marketing

Conversational marketing is the game changer, the magic wand, or the Midas touch you have been looking for to transform the marketing landscape. Since marketing has become consumer-centric, there is the absolute need to understand what and how the consumers feel and even why they feel so every time. You need to be in touch with the consumers on a one-to-one basis round the clock. Conversational marketing gives you the opportunity to relate to the consumers on how, where, and when they want your product or service. Any time you spend dilly-dallying could spell doom and disaster for the brand as your competitors can easily grab up the opportunity. Conversational marketing gives you an edge and a competitive advantage over other brands in the market. Authentic relationships which can only arise through conversational marketing and which every brand needs to stave off the overwhelming competition in the global market these days are built on trust and transparency. Push marketing no longer works, you must listen, and respond to what your customers are saying. It’s only when you have put in place a means of getting to listening to your customers that you can find out what their current level of…

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Marketing, Technology

Using Chatbots to Transform The Marketing Landscape

Chatbots are only a small fry in the wake of the evolution that is expected as a result of technological advancements in the marketing landscape and for good. Conversational marketing made the marketing landscape seem to flame, with chatbots, however, it was set on fire.  Marketing has become customer-centric and what better way to harness the goodies inherent in conversational marketing AI than chatbots. From a technological point of view, chatbots only represent the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots tend to streamline interactions between people and services, thereby enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service. There are a lot of other areas where you will be able to harness the potentials of chatbots for your brand. You can: Collect information that lets you build a sales pipeline full of qualified leads Offer better customer service and a superior buying experience Address a pain point—which would be…

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Marketing

Harmonization of Marketing And Sales Amazingly Enhances Your ROI

Companies with good sales-marketing harmonization in place are reported to be generating 208 percent more revenue from marketing efforts. Another report has it that 56 percent of aligned organizations met their revenue goals and 19 percent beat their goals. Among organizations that are not harmonized, by comparison, 37 percent met their revenue goals, and just 7 percent beat them.