Marketing, Technology

How Chatbots Improve Customer Engagement

Marketing revolves around customers and any brand that fails to leverage customer engagement is obvious to fail on customer expectations. Customers are the central point of any kind of business, and if you are facing very stiff competition from other players in the market, you can’t afford to toy with customer engagement. Today customers want to have their questions answered instantly. This necessarily means that you should be equipped to provide around the clock service. Since humans are known for certain frailties and cannot be expected to constantly provide 24/7 service, the coast becomes very clear for chatbots to effectively and efficiently engage customers. Chatbots technologically, are meant to only represent the natural evolution of a Question Answering system based on Natural Language Processing (NLP). The formulation of responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots outstandingly streamline interactions between people and services, thereby enhancing smooth customer engagement. At the same time, they offer businesses new opportunities to improve the customers’ engagement process and operational efficiency by distinctively lowering the typical cost of customer service. The following are ways chatbots effectively help brands in…

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Marketing

How to Provide Excellent Customer Service

Marketing has gone customer-centric, the customer has eventually become king, businesses are listening and caring about where, how, and what the customer wants all in a bid to provide excellent customer service. According to a survey, companies which provide excellent customer service see their revenues grow 4-8% above the market. When it comes to deciding where to shop, 64% of people rate the quality of customer service as more important than price. Since we live in a digitally advancing age, everything we do to provide an excellent customer service must be done in line with the right modern-day, real-time customer support system. If you have such a customer support system in place, you are on your way to providing excellent customer service. The support system must be a multi-channeled, that offers great real-time customer support for businesses to grow sales and increase productivity. It  has to create an enabling environment for brands to get acquainted with their customers and provide excellent customer service as well as have developed the following great real-time packages: Live Chat A study by FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option…

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