Why Your Brand Must Insist on Data Quality

Making a case for data quality of your brand is now more important than ever before. In this era of big data where every organization is hell-bent on laying its hands on as much data as it can, it becomes exceedingly important that you must be assured of the data quality you access. If the report by Forbes that the amount of data produced every day is 2.5 quintillion bytes should be taken into cognizance, then data is surely the next “crude oil” and data quality can’t be overemphasized. According to, data quality is a perception or an assessment of data’s fitness to serve its purpose in a given context. On a daily basis, organizations depend more and more on data for their operations, data quality has, therefore, become a front-burner issue. SiriusDecisions reports that nearly 60 percent of marketers consider the overall health of their data unreliable.  Once your data quality is poor, expect an avalanche of problems. These problems range from inaccurate reporting to ill-conceived strategies.  Economic damages you have to shoulder due to poor data quality problems border on miscellaneous expenses such as demurrages and transportation fares when packages are wrongly shipped to other destinations right…

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Business, Technology

Larry Kim of MobileMonkey Answers Where Chatbots is Taking Businesses

One problem that has besieged marketers over the years has been how to engage their teeming customers at scale, but thanks to the advancement in technology, with the continuing research and development as well as the push to innovate, chatbots have come to redress this situation. Marketers now have chatbots, a unique and distinctive opportunity to engage their customers at scale. Chatbots have come to revolutionize the way customers’ questions are answered. Customers are the central point of any kind of business, therefore, all your effort should be geared towards ensuring that your customers’ pain points are addressed promptly. This requires a 24/7 service and there is no way you can do that without chatbots, especially with the world population estimated to be 7.79 billion by 2020. This could be the reason why Larry Kim the founder of one of the largest search marketing company(Wordstream) realized before selling the company to kickstart an entirely new company MobileMonkey that is centered on messaging. In an interview, Larry Kim granted Nature Torch, he bares his mind on what the transition has been like. 1.) What is the transition from founding one of the largest search marketing company(Wordstream) to building a Chatbot company…

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Marketing, Technology

How to Boost Account-Based Marketing With AI

Kaplan and Haenlein, define Artificial Intelligence ( AI) as “a system’s ability to correctly interpret external data, learn from such data, and use those learnings to achieve specific goals and tasks through flexible adaptation.” Account-based marketing (ABM) on the other hand completely depends on data and its interpretation. On a daily basis, people are churning out very large volumes of data and according to sources, about 1.7 megabytes of new information will be created every second for every human being on the planet by the year 2020. Since technology has conferred the status of a global village to the world, trails you leave anywhere in the world can easily be located, collated, analyzed, and stored in a database for future use. Some few years back, it wouldn’t have been easy to get this information and even where you do it would take much time and effort. But now, algorithms, tracking codes, and advancements in technology such as machine learning and artificial intelligence (AI) mean that this process can be almost entirely automated, sparking insights throughout the sales lifecycle that humans otherwise would not see. This is where AI comes in to complement ABM which usually allows for a much more…

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