Business, Technology

Larry Kim of MobileMonkey Answers Where Chatbots is Taking Businesses

One problem that has besieged marketers over the years has been how to engage their teeming customers at scale, but thanks to the advancement in technology, with the continuing research and development as well as the push to innovate, chatbots have come to redress this situation. Marketers now have chatbots, a unique and distinctive opportunity to engage their customers at scale. Chatbots have come to revolutionize the way customers’ questions are answered. Customers are the central point of any kind of business, therefore, all your effort should be geared towards ensuring that your customers’ pain points are addressed promptly. This requires a 24/7 service and there is no way you can do that without chatbots, especially with the world population estimated to be 7.79 billion by 2020. This could be the reason why Larry Kim the founder of one of the largest search marketing company(Wordstream) realized before selling the company to kickstart an entirely new company MobileMonkey that is centered on messaging. In an interview, Larry Kim granted Nature Torch, he bares his mind on what the transition has been like. 1.) What is the transition from founding one of the largest search marketing company(Wordstream) to building a Chatbot company…

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Marketing

The Unethical Secret to Target Consumer in 2019

The most important yardstick to measure successful marketing is the ability to reach your target consumer, convert them to do purchases, and make a whopping return on investment (ROI). This sounds rather simple but without being armed with the fundamental secret, you will still be revolving around a circle. Your target audience is that group you’re trying to sell your product or service to. The purpose of marketing is to reach that group and make them see the reason why they should be buying from you and nobody else. In order to reach your target consumer, however, you have to understand their motivations and habits as they pertain to your product. With this, you can fathom a better reason to make them buy from you. Marketing has been inundated with different ideas and means of reaching and converting potential consumers like the application of data science, using influencers, advertising, micro and hyper-targeting, affiliate marketing, and a host of others. While all these are ethical ways to target and possibly convert the audience, they will not make you wholly thoroughbred and an overwhelmingly successful marketer. In order to boost visibility and increase sales while sustaining a profit with a converting offer,…

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Marketing

The Place of Quality Control (QC) in Marketing

Quality control and marketing can be likened to Siamese twins who are conjoined by the product or service an organization offers. While QC is always be-labored with ensuring that the product is of sterling and impeccable quality, marketing is preoccupied with how the product will leave the company and get to the consumers. It is not a hidden fact that we live in a technologically advanced world and with just a click prior to the purchase, consumers can learn about product information, such as size or color availabilities, manufacturing insights, and other necessary details. For sustainability, therefore, the brand must focus on commitment to quality product and customer satisfaction. A consumer survey conducted by PwC reports that the top three store-related mobile uses are for researching products (36%), accessing a coupon or promotional code (31%), and checking information about a retailer (23%). As such, it’s becoming increasingly apparent what modern-day consumers want: the right content. The lifeline of any brand is consumers and more consumers. If you don’t get the product right, you unnecessarily shot yourself on the foot. With the advancement in technology and the availability of social networks, any defect discovered in your product can easily go viral.…

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Marketing

Consumers And More Consumers in 2019

Population in the world is currently (2018) growing at a rate of around 1.09% per year (down from 1.12% in 2017 and 1.14% in 2016). The current average population increase is estimated at 83 million people per year. This simply means that an estimated 83 million consumers will be added to the 7.62 billion world population as at mid-2018. The lifeline of any business is the consumer because it’s only when your products or services are purchased that you may be talking about profit and ROI. Your focus as a founder/CEO as you are going into 2019 and beyond should, therefore, be on the acquisition of customers and more customers. Targeting only 0.1% of the estimated 7.7 billion in 2019 will give you 7.7 million consumers. This will make very good progress for your business given that Amazon, one of the leading online retail platforms worldwide as of the first quarter of 2016, had 310 million active customers. This, however, is not something you can do out of the blues. It requires articulation, strategic approach, and adequate planning, especially now that the modern day consumer has become technologically savvy and advanced, with it becoming more apparent that the consumer wants…

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Marketing

How to Integrate Data Science Into Your Marketing

It’s a new dawn, a new era, you can’t afford to be caught with your pants down. Data science is the in-thing. The size of your business shouldn’t be an excuse, integrate now. If you still believed in trying to attract customers only by taking out full-page advertisements in magazines, plastering the town with bright billboards, and even signing up glamorous celebrities for television commercials, you must be operating from another planet and you do have another think coming. Marketing these days has moved to another level and brands are overly becoming more effective, extracting value from data by automating and optimizing processes or producing actionable insights.  Forbes reports that 91 percent of senior marketers indicated that information gathered on customer was essential to making decisions. The interesting thing is that you have all along had all these data for the asking but failed to utilize the begging opportunity. Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. But according to a report, less than 0.5 percent of all data is analyzed and used You, however, still can avail…

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Marketing

Frauds in Influencer Marketing You Must be Wary of

Frauds pervade most activities of the business world and any business that does not want to be taken to the cleaners must constantly be on its toes. Since marketers have started leveraging digital influencer, the baddies have been working round the clock on how to cash and cut off their slice.