Technology

How AI in The IoT Customer Journey Enhances CX

Image by John Hain from Pixabay The advancement in automation which saw the birth of AI and machine learning is radically transforming the customer journey. Brands are capitalizing on this advancement to engage customers and prospects, with the ultimate aim of enhancing CX (customer experience).  The Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper, estimates that there will be 28.5 billion IoT devices by 2022, up from 18 billion in 2017, and these IoT devices can promptly make decisions as a result of very fast analysis of mammoth amounts of data. With these figures as a yardstick, your brand should be focused on how to ensure that your digital, marketing team, sales, R&D, and customer service are prepped for this unprecedented transformation. IoT Agenda reports that the IBM Institute for Business Value in a study, titled “The AI-Enhanced Customer Experience,” said that 74% of respondents were of the view that AI will drastically impact their initial perspective of CX. To achieve this, however, you require a broad outlook and a cohesive approach in the use of AI in augmenting CX at large.  Your aim will be defeated if you ordinarily focus your attention on one IoT device or…

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Marketing

How to Beat The Competition Effectively

The competition is there in any sphere of life you find yourself and the only thing you’ve got to do is to beat the competition to pulps. This is the only surviving tactic, use the “sledgehammer,” and always be willing to dive right in, no matter the challenge. . You are either marketing a product or yourself and can’t afford to have competition do you in, if you refuse to beat it, you will be beaten flat to the canvass. If you never gave it a thought, there are hundreds and possibly thousands of brands out there going after the same qualified leads. Give it all it takes, don’t consider any aspect of the battle negligible, it’s a war and you need the best form of yourself, your best mindset, attitude, physical and psychological alertness, an updated form of yourself, total composure, perfect mental state, and armed with all necessary metrics to wage the war. There are only two sides to a coin, it’s either you win or you lose, nothing tastes as bitter as a cupful of failure or disappointment. Imagine the amount of time and other resources you have put into the planning and eventual take-off of your…

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Marketing

Edging Personalized Marketing to The Death Row

Personalized marketing which is a one-to-one marketing, or individual marketing is a marketing strategy by which companies capitalize on data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Without the opportunity to access data, personalized marketing is dead on arrival.