Social media

Social Media Advertising Bane of The Big CBD Boom

The assent given by President Trump to the 2018 Farm Bill has thrown the U.S. marketing landscape into a frenzy and why not so? CBD is projected to rake in a staggering $23 billion by 2025. This, however, is fraught with some bottlenecks especially as it regards social media advertising. Vote Hemp’s report, that the total of 23,343 acres of hemp farmed across the nation in 2017, more than doubled in 2018, to 77,000 acres from over 3,500 participants is an indisputable sign that the CBD market is in for a big boom in years to come. This is in addition to the observation by the Federation of American Scientists who reported that the number of imported hemp from Canada and China is on the decrease, it was $67.3 million in 2017 compared to $78.1 million in 2015. Farmers are buoyed to invest more in hemp as a result of provisions in the Farm Bill that guaranteed them crop insurance, interstate transportation of their products, and basic banking facilities which are very vital but were only available to the typical and traditional farmers. There are high expectations of exceptional and bumper harvests and higher investments by brands in the CBD…

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Business

Work From Home: 3 Hurdles You Need Overcome

For anybody who is about to dabble in working from home especially when it’s freelancing, there is always a sense of euphoria about it. When you think about how you will have all the opportunity you probably assumed you have been missing to work at a full blast, bringing your entire creativity and ingenuity to play, and becoming the rave of the moment, you’ll believe that for once you’ve got it all wrapped up.

Social media

The Cambridge Analytica Scandal May Bridge the Gap Between The Traditional And Social Media

The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.

Marketing

How Microtargeting is Infringing on Your Privacy

Have you ever paused to wonder how some information and ads that are sent to you get to hit the nerves? The IoT has made it possible to use your demographic, psychographic, and other data to make up your predictive analytics all in the aim to get ads that are microtargeting you. Inasmuch as this may seem not to be harmful, the point is that your consent was not sought before all these information about you were released. Your privacy has been infringed and assaulted. How could this have been possible? How could someone have gotten all the dossier without your knowledge? The simple answer is social media. All those tidbits and harmless sorts of information you release while signing up for any brand of the social media are quietly collated and stored away to be used for the rainy day. Microtargeting which is also known as micro-niche targeting is all about personalizing ads to suit your taste so that you can easily be bought over. It’s ingenuity in market campaigning and you have to give it to them because it’s actually not an easy feat for somebody to launch a war that will see to it that you completely…

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Business

Two Amazing Things That Will Surely Give Your Business The Competitive Advantage in 2018

The lifeline of any business is leveraging on its competitive advantage and as the year 2017 is gradually winding up, expectedly, some businesses would have taken stock, while others will be gearing towards it. The essence is to do a comprehensive assessment of how resources revolving around human, financial, and all other logistics necessary for running a profitable and seamless business were properly or underutilized. At the end of the stocktaking, you will undoubtedly strategize or re-strategize depending on which one is applicable to your line of business, focusing all the while on your ROI. You must have gone through the analytics from the auditors and if you are one for drinking the Kool-Aid which should be expected since you must have put your best brains in that sector, you will also be effectively closing the loop. Whatever shortcomings you may discover should be regarded as water under the bridge since you can’t go back. You will rather be leveraging on that to enhance a smooth sailing and a secured competitive advantage for 2018. To make 2018 a robust year for your business, you must start very early to unpack your secret sauce which bothers on the following two amazing…

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