Business

3 Best Ways You Can Use to Hire Content Writers

Writing is an inborn trait that comes naturally in the form of scribbling. However, the world has witnessed many incredible writers from different genera such as William Shakespeare, J.K Rowling, and Jeff Goins — a big name in content writing — who have used writing as a communication medium.  Clearly, there are many types of writings. In this internet era where everything has gone online, however, content writing has gained a huge attention. Today, people write online and instantly get noticed.  To this end, we have a mushroom-growth of content writers everywhere on the net. Some of these writers you will get to see are real quality writers, on the other hand, there is a brood of content writers you must avoid as plague. If you run a company and really want to hire some quality writers, it may prove to be quite a challenging task, you need to embark on thorough scrutiny. But you don’t need to kill yourself over this, there are some genuine ways for hiring content writers.  Some of the trusted ways are: Search in-house first This is the most common tip and you would have heard it many times, yet overlooked it all the time.…

Continue Reading

Marketing

Why Deceptive Branding is Not The Best Method

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

Continue Reading

Social media

Social Media Advertising Bane of The Big CBD Boom

The assent given by President Trump to the 2018 Farm Bill has thrown the U.S. marketing landscape into a frenzy and why not so? CBD is projected to rake in a staggering $23 billion by 2025. This, however, is fraught with some bottlenecks especially as it regards social media advertising. Vote Hemp’s report, that the total of 23,343 acres of hemp farmed across the nation in 2017, more than doubled in 2018, to 77,000 acres from over 3,500 participants is an indisputable sign that the CBD market is in for a big boom in years to come. This is in addition to the observation by the Federation of American Scientists who reported that the number of imported hemp from Canada and China is on the decrease, it was $67.3 million in 2017 compared to $78.1 million in 2015. Farmers are buoyed to invest more in hemp as a result of provisions in the Farm Bill that guaranteed them crop insurance, interstate transportation of their products, and basic banking facilities which are very vital but were only available to the typical and traditional farmers. There are high expectations of exceptional and bumper harvests and higher investments by brands in the CBD…

Continue Reading

Business

Work From Home: 3 Hurdles You Need Overcome

For anybody who is about to dabble in working from home especially when it’s freelancing, there is always a sense of euphoria about it. When you think about how you will have all the opportunity you probably assumed you have been missing to work at a full blast, bringing your entire creativity and ingenuity to play, and becoming the rave of the moment, you’ll believe that for once you’ve got it all wrapped up.

Social media

The Cambridge Analytica Scandal May Bridge the Gap Between The Traditional And Social Media

The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.

Marketing

How Microtargeting is Infringing on Your Privacy

Have you ever paused to wonder how some information and ads that are sent to you get to hit the nerves? The IoT has made it possible to use your demographic, psychographic, and other data to make up your predictive analytics all in the aim to get ads that are microtargeting you. Inasmuch as this may seem not to be harmful, the point is that your consent was not sought before all these information about you were released. Your privacy has been infringed and assaulted. How could this have been possible? How could someone have gotten all the dossier without your knowledge? The simple answer is social media. All those tidbits and harmless sorts of information you release while signing up for any brand of the social media are quietly collated and stored away to be used for the rainy day. Microtargeting which is also known as micro-niche targeting is all about personalizing ads to suit your taste so that you can easily be bought over. It’s ingenuity in market campaigning and you have to give it to them because it’s actually not an easy feat for somebody to launch a war that will see to it that you completely…

Continue Reading