Technology

7 Ways BI Can Accelerate Your Brand’s Growth

As an executive, manager, or corporate end user it’s your duty to on a regular basis take important business decisions that must be informed. You, therefore, need to be well-armed for this all-important task with BI.  Business intelligence (BI) comes as a technology-driven process for analyzing data and presenting actionable information with a wide variety of tools, applications, and methodologies that will enable your brand to assemble data procured internally or externally. The data you have so collected can then be prepared for analysis, developed, and even tested. Based on your outcome, you can go ahead to create reports, dashboards, and data visualizations to make the analytical results available for your corporate decision-making. With BI, you are assured of amazingly growing your brand in the following seven ways. 1. Accelerating and improving decision making BI puts you in the stead of avoiding cognitive heuristics whereby, you ensure that you don’t make decisions based on just very few information at your disposal or even making use of limited information when you have enough. You will not have to regularly make decisions based on just a few facts or what first comes to mind based on your previous experience and knowledge.  It’s…

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Marketing

Using Data-Driven Approach to Anticipate Buyers Behavior

In order to build a successful marketing campaign in these days of IOT, data-driven approach is absolutely too important to be ignored. The only twist is that based on the large amounts of data available and the technologies required to analyze them, the job can be overly intimidating. According to reports, data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. But rather, unfortunately, less than 0.5 percent of all data is analyzed and used. Consumers are very much aware of the fact that marketers have access to an avalanche of information about them and have decided not to take matters lying low, they are researching the market landscape like never before. The scenario can be likened to what is good for the geese is good for the gander. This has incidentally made the path-to-purchase journey more complex as consumers have evolved more ways to research before they buy than ever before. Marketers, therefore, need to base their campaigns more on a data-driven approach than ever before. According to KPMG’s 2017 study “The Truth About Online Consumers, there are four…

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