It is disheartening, overwhelmingly annoying, and completely appalling that despite all the cries and hues about the activities of cybercriminals in 2017, these bunch of guys instead of relenting, are becoming more aggressive, offensive, and are even sharpening their skills to wreak more havoc on governments, businesses, and individuals. As at January 29, 2018, a whopping total of 7,073,069 cyber attacks, ransomware, data breaches, financial information, and others have been recorded. It is very obvious that if it is like this in the first month of the year when businesses are just kick starting activities, the scenario will be worse unless drastic actions are taken to stop cybercriminals in their tracks. The activities of cybercriminals have invariably brought untold hardship to people. While governments have lost huge sums of revenue that could be useful in making available more infrastructures, it has led to serious consequences for some businesses, and some individuals have broken down completely. A report from Denver Post stated that 60 percent of small companies that suffer a cyber attack are out of business within six months. We can only imagine what this means to the labor market. The year 2018 paints a very…
Month: February 2018
5 Steps You Need Take to Effectively Re-position Your Business in 2018
The primary reason for setting up a business by anybody is to make staggering profits. With this comes the uphill task of making your brand a household name. Whatever product or service you have in the market, you can’t and shouldn’t play the second fiddle. The market for any product or service is very competitive but that shouldn’t stop you in your tracks. You’ve got all the arsenals and you only need leveraging on them to get to the top where you rightly belong. Since you’ve come this far weathering all the onslaughts, it shows you’ve got the guts and you are ready to make the kill. The year 2018, has just kicked started and this Q1 is what you need to put your acts together. You should judiciously utilize this time to put your house in order by strategizing and re-strategizing for a staggering ROI. All the odds you encountered in your business in 2017, deservedly should be given a technical knockout and amazingly so. This is the time to wipe your butts and get raring to go. What then are you waiting for? These five steps are what you need to put in place…
7 Reasons You’re Doing Influencer Marketing Wrong
The aim of setting up any business is to ensure that products and services reach the consumers thereby ensuring a return on investment (ROI). If consumers do not buy what you produce or avail themselves of your services, you are definitely not in business. Businesses have over the years developed and designed various ways of creating awareness and making their brands household names but in order to have a clear-cut competitive advantage, any business cannot afford to relax. This is more so as a result of how the social media has impacted our lives. To effectively ensure that a good ROI is made, one of the ways businesses have been cornering their fair share of the market is by employing influencer marketing. Celebrities, leaders, and people who call the shots in the society with large followership are engaged to talk about the brand and expectedly get the much-desired result. Available statistics actually show that this is working. A report says that a whopping 94 percent of marketers who use influencer marketing strategies believe it is effective. While from another source we have it that 70 percent of millennial consumers are influenced by the recommendations of their peers.…
How Advanced Mobile Phones Are Making Us Increasingly Vulnerable to Cyber Attacks
Technology has enriched our lives, but like most good things, it has a flip side: it has also made us vulnerable to crime especially as regards mobile phones. Cyber crimes are on the increase, often leading to devastating consequences.