Month: April 2018

An undeniable fact is that the global market is a very competitive one for any brand. The make it or mar it is your ROI and that depends on how you bring to fore your competitive advantage.   The statistics reporting that the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years is by no little means frightening.   11 percent of these failures have been adduced to no knowledge of suppliers, wasted advertising budget, and carrying inadequate inventory. Some of the mistakes the management has made that brought about these failures were lack of clear focus and lack of market awareness.   Your brand’s market penetration hinges on how your product or service is accepted, which culminates in the ROI you are making. This practically is a determinant factor as to your brand becoming a household name and making the necessary waves in the market.   It will be detrimental, annoying, and suicidal if you allow all the time and resources you have put into planning as a startup disappear into thin air because you didn’t do a proper marketing campaign.   You will make good with the…

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Businesses come in shades and forms, but one thing that is irrevocably correct about any brand is that much effort, time, and resources are sunk in before any business can take a foothold.   All you need do is to take a look back to where you are coming from. As a startup or as a mega firm, it was the same process for most brands. The sleepless nights you had to go through, the stress, energy-sapping moments, and the running about you endured all in a bid to take off can never be written off.   You must have realized that it’s not everybody’s stuff and can be rather very heady since especially, you were able to overcome the mental hurdles that kept others at bay.   If the report that the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years is anything to go by, then the fact that you are bracing the odds to kickstart your brand or that you have been able to survive the avalanche and myriads of onslaughts from right, left, and center should not be taken with a pinch of salt.  …

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Have I set your imagination running wild? The question that will be going on in your mind presently is, who is this fella? Could it be Bill Gates, Mark Zuckerberg, Elon Musk, Larry Page, Sergey Brin, Warren Buffett, or any of the other multi-billionaires?   You may be correct and at the same time wrong if you pick any of them. They are all very successful men in their different chosen careers but none of them hit the ground running. They had to put in a lot of effort and resources before becoming super rich. They are, however, up there and there isn’t any way you can take it away from them.   But then, why should it be any other person and not you? What could anyone have to hit the ground running that you may be lacking? What competitive advantage has anybody over you?   If you pause to go over the life history of any of the people you first imagined that could have hit the ground running, you will discover that you are better positioned than when they set out. You’ve got the following going for you that they didn’t have.   You don’t have to…

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