John McCarthy in 1955, defined Artificial Intelligence (AI) as the science and engineering of making intelligent machines. In the 1960s, he conceived the idea of computer time-sharing or networking, which allowed users to share data by linking to a central computer. The innovation was a precursor of cloud computing – a method of storing data on a remote server accessible via the internet.
Month: August 2018
Moving Experiential Marketing Beyond the Event Center
The main goal of embarking on an experiential marketing campaign by any brand is to connect the brand and consumers in more tangible, lasting ways than the traditional, old-way of advertising. Experiential marketing is driven towards three fundamental goals: driving consumer action, increasing sales, and fortifying brand loyalty.
5 Amazing Ways Brands Make You “Swallow Their Products Hook, Line, and Sinker”
The saying that “the customer is king” has been there for a very long time but the very funny thing is that a lot of people take this for granted and refuse to put it to work. For brands that have actually worked and perfected on this line of thought, they are constantly smiling to the bank.
How Conservatism Impedes Entrepreneurship
Conservatism has overwhelmingly hampered the spirit of entrepreneurship. Conservatism kills the will to create new things and to be innovative.
4 Ways Perfectionism Can Crumble Your Business
Yeah! Nobody should begrudge you that as a founder. What you want for your business is the best. You want your brand to be a household name and for that, you are willing and ready to give in all. You deem everything should work tick tock to attain the status of perfectionism. But wait a minute. Is that really right?
How EOS is Revolutionizing The Blockchain Technology
The EOS.IO technology has come on board to counter problems associated with the Blockchain technology. Since 2018 when the Blockchain technology was introduced through the launch of the Bitcoin currency, entrepreneurs and developers have made concerted efforts to enable the technology support varying degrees of applications on a single blockchain platform.