Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).
Personalized marketing which is a one-to-one marketing, or individual marketing is a marketing strategy by which companies capitalize on data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Without the opportunity to access data, personalized marketing is dead on arrival.
Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.
Since the global market started recording a big decrease in the number of brand advocates, the methods of advertising began to change. Experiential marketing, which aims to create a closer bond between the consumers and the brand by immersing them in fun and memorable experiences, became a fundamental part of the marketing mix. Pitfalls do exist, however.
Expectedly with anything new especially in the area of technology where people may not be adequately informed, there is bound to be myths and that is exactly what is happening with the Blockchain technology. Blockchain technology which is a distributed ledger technology portends a way of recording transactions that are basically digital interactions.