Companies with good sales-marketing harmonization in place are reported to be generating 208 percent more revenue from marketing efforts. Another report has it that 56 percent of aligned organizations met their revenue goals and 19 percent beat their goals. Among organizations that are not harmonized, by comparison, 37 percent met their revenue goals, and just 7 percent beat them.
Month: October 2018
Revenue, Relationship & Reputation Affecting Account-Based Marketing
A new benchmark study from the ITSMA and ABM Leadership Alliance, titled: Driving Growth With Three Types Of ABM, found that Account-Based Marketing has improved reputation, relationship, and revenue (the three Rs) of strategic marketing:
The Advantages of Continuous Over Intermittent Marketing Campaigns
A continuous marketing campaign is of absolute necessity to any brand that does not want to waste their lead generation budget. What a lot of brands embark on is intermittent marketing campaigns and to their misfortune.
3 Strategic Approaches to Account-Based Marketing (ABM)
A new benchmark study from the ITSMA and ABM Leadership Alliance, titled: Driving Growth With Three Types Of ABM, found that ABM has improved the three Rs of strategic marketing:
How Reputation Can Overwhelmingly Transform Your Business
Reputation determines what you become and how you are held in society. Whatever field you may belong or find yourself in life, once you are devoid of it, you are marooned, adrift, and completely pursuing a lost cause.