Artificial Intelligence (AI) is ushering in the Fourth Industrial Revolution which seems to be evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country.
Lean may apply to you as not a solid and firm capable organization but a thin, grim one that will crumble when pressure is applied. Businesses could harbor this fear since a lot of half-baked and ill-planned applications of Lean have failed.
Rebranding can be a very good cause, especially when its aim is to tone up some grey areas in the business. Especially as brands can go off-message, or find their message no longer resonates with their target audiences.
Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.
Frauds pervade most activities of the business world and any business that does not want to be taken to the cleaners must constantly be on its toes. Since marketers have started leveraging digital influencer, the baddies have been working round the clock on how to cash and cut off their slice.
The campaign you initiated in 2018 was not the banger you expected, you must be taking stocks, counting your losses, and probably licking your wounds; it may be time to call it quits with that campaign. You sure did kick off the new campaign with high hopes and expectedly you believed it was going to be a winner, only to see poor results right out of the gate.