Month: February 2019

Marketing

How to Hit Big Time With Conversational Marketing

John Ejiofor / February 28, 2019

Conversational marketing is the game changer, the magic wand, or the Midas touch you have been looking for to transform the marketing landscape. Since marketing has become consumer-centric, there is the absolute need to understand what and how the consumers feel and even why they feel so every time. You need to be in touch with the consumers on a one-to-one basis round the clock. Conversational marketing gives you the opportunity to relate to the consumers on how, where, and when they want your product or service. Any time you spend dilly-dallying could spell doom and disaster for the brand as your competitors can easily grab up the opportunity. Conversational marketing gives you an edge and a competitive advantage over other brands in the market. Authentic relationships which can only arise through conversational marketing and which every brand needs to stave off the overwhelming competition in the global market these days are built on trust and transparency. Push marketing no longer works, you must listen, and respond to what your customers are saying. It’s only when you have put in place a means of getting to listening to your customers that you can find out what their current level of…

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Marketing

How to Beat The Competition Effectively

John Ejiofor / February 26, 2019

The competition is there in any sphere of life you find yourself and the only thing you’ve got to do is to beat the competition to pulps. This is the only surviving tactic, use the “sledgehammer,” and always be willing to dive right in, no matter the challenge. . You are either marketing a product or yourself and can’t afford to have competition do you in, if you refuse to beat it, you will be beaten flat to the canvass. If you never gave it a thought, there are hundreds and possibly thousands of brands out there going after the same qualified leads. Give it all it takes, don’t consider any aspect of the battle negligible, it’s a war and you need the best form of yourself, your best mindset, attitude, physical and psychological alertness, an updated form of yourself, total composure, perfect mental state, and armed with all necessary metrics to wage the war. There are only two sides to a coin, it’s either you win or you lose, nothing tastes as bitter as a cupful of failure or disappointment. Imagine the amount of time and other resources you have put into the planning and eventual take-off of your…

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Business

Untainted Credibility Will Remarkably Boost Your ROI

John Ejiofor / February 23, 2019

Untainted credibility of your brand is the magic wand, the game changer, the launch pad, and the competitive marker your brand needs to hold sway in the overwhelming competitive market. For you to scale through and make the necessary impact in today’s market, you must work assiduously on any factor that will give you a competitive advantage. You need leverage whatever good points you may have to boost your ROI. After the overhead and other sundry expenses, investors won’t be avast to smiling to the bank. Your credibility at the core is the sum total of your brand’s goodwill, the personification of your reputation, and the gate crasher to the market. It determines how people regard your product or service. The leads your brand generates and conversions made depend entirely on your credibility and it takes hard work to build one. You should jealously guard and nurture any credibility you must have built because it’s your blank cheque. Research from Statua Labs found out that, 85% of consumers trust online reviews as much as personal recommendations Peers are now considered to be as credible as experts. Positive reviews make 73% of consumers trust a local business more 64% trust online…

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Marketing, Technology

How to Scale-Personalize Your Marketing With AI

John Ejiofor / February 17, 2019

The nature of marketing has made it absolutely necessary to embark on the survival of the fittest and this can only be done by constantly honing and upping your area of competitive advantage. Fortunately for you, however, Artificial Intelligence (AI) has recently opened the door to scale-personalize without compromise. No two customers are exactly the same, there are differences, concerns, feelings, pain points, and needs that must be addressed individually. But in a world of 7.7 billion people as of February 2019, according to the most recent United Nations estimates, it seems almost impossible to scale-personalize marketing. How do you go about attending to the different needs of these people, when everybody wants to be reckoned with? This is surely a herculean task especially now that customers want to know where, when, and how without being given excuses. Humans have constraints as well as the propensity to be inconsistent, therefore, it becomes difficult to effectively create responses that can appeal to a larger group at the level of the individual. Also, just one interaction that is out of context is enough to make you proffer the wrong response because you didn’t understand what brought about that particular interaction and in…

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Marketing

Launching And Scaling an Effective ABM For Your B2B

John Ejiofor / February 14, 2019

You are a B2B (business-to-business) marketer and you’ve not integrated ABM (account-based marketing), then something is definitely wrong and needs fixing right away. In a world where B2B marketers are facing stiff opposition from their competitors, every marketer should utilize the ace from the pack. You are expected to play your best hand and not hide behind a finger. B2B marketing thrives on information gathered about the customer and what better way to utilize the data than account-based marketing. 97% of marketers say ABM approaches have resulted in higher ROIs than other marketing initiatives. Of what use is any data to you if you can’t use the information to target the customer? Focusing attention on a given account allows marketing and sales teams to be more effective in their efforts so that they stop beating about the bush and chasing dead-end leads which consume time and other resources. There is always the “these guys actually know me feeling” about buyers when you send them a personalized message. Any time you hit on their pain points, they appreciate your concern and feel like your company understands them, and that translates to easier sales. With humans spewing out data to the tune…

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Marketing

How to Effectively Improve Your B2B Customer Lifecycle

John Ejiofor / February 12, 2019

It’s a surefire approach that marketers who take a long-term view on their relationships with customers achieve greater ROI on their efforts. Why waste resources prospecting for new customers?  You will do yourself a lot of good focusing more on the customer lifecycle marketing as this will keep your existing consumers coming back, again and again. One thing everybody agrees on is that the best part of ABM is that it guarantees message relevancy. The more specific and resonant you can make your B2B (Business to Business) marketing, the more successful it will be. B2B purchase decisions, as compared to those of consumers, are outrightly based more on bottom-line revenue impact. Return on investment (ROI) which an everyday person rarely takes into consideration at least in a monetary sense, is fundamental for corporate decision makers. For this singular reason, your B2B should target specific accounts and work hard on elongating the customer lifecycle instead of trotting the globe prospecting customers. It’s not all about how many customers you have at the end of the day, rather it’s more about what you do to enhance a prolonged customer lifecycle. Studies show that it can cost five times more to attract a…

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