Month: March 2019

Technology

4 Spectacular Ways Chatbots Can Increase Your Conversions

John Ejiofor / March 23, 2019

It’s possible that you’ve been considering the fuss about chatbots as just another fad or buzzword which does not significantly translate to an increase in revenue, then you are in for a big surprise. Chatbots can be used to improve your customer experience and increase conversions. Did I hear you just say increase conversions? Yeah! That must have got your adrenaline pumping and it’s very correct. Wait a minute! That’s not the only juice, with chatbots you will be making sales day and night, around the clock, and 24/7. According to a survey, 73% of consumers said they were more satisfied with their live chat experience as compared to email (51%) and phone (44). Now place that by the side of the estimated projection that 2.1 billion people will be shopping online globally which will yield $4.5 trillion by 2021 and the projected increase that 95% of purchases will be made online by 2040, have you now seen the reason you need to implement chatbots? Wow! Such staggering figures should unnerve anybody including you and you must be finding it extremely difficult to wrap that around your head. The numbers by any known standards are at once invigorating and daunting.…

Continue Reading→

Business

A Concise Explanation of The Startup Accelerator Program

John Ejiofor / March 14, 2019

Entrepreneurs with a startup idea have always found it hard to get their feet off the ground. Mainly, the difficulty lies in getting the initial and adequate funding you need to spring up and spending it in the right way to elicit growth. Well, with startup accelerator programs, there’s a way for entrepreneurs to scale their business in a short period. The concept is relatively easy to understand; you apply for these programs, and then you go on a 3-month intensive program with the aim of developing as an entrepreneur and learning how to grow your company. If you were taken in by that, it was just the tip of the iceberg. The juice is that successful applicants receive something called ‘seed money’ to invest in their business – in return for equity. On average, you can get anywhere between $20-50,000 investment from these programs, so it’s well worth looking into. As of right now, there are 186 startup accelerators in North America, with 3,296 businesses receiving investment through them. This amounts to approximately $107.3 million! In truth, the hope of investment is what attracts most entrepreneurs to these programs, but you get so much more than that. Once accepted,…

Continue Reading→

Business

How to Get a Big Chunk of The CBD Largesse

John Ejiofor / March 7, 2019

Cannabidiol (CBD) is the rave now and expectedly so since any industry that can rake in a projected $23 billion by the year 2025, is more than worth having a crack at. The recent global interest on CBD stemmed from the signing of the 2018 Farm Bill into law by President Trump in December. That singular act of President Trump has sent the hemp industry into an economic frenzy of a mammoth dimension. Over 25,000 products which include automotive parts, construction materials, food and beverages, furniture, cosmetics, and the textiles are hemp-based. Why all the fuss? The 2018 Farm Bill empowers you to cultivate hemp broadly, not like the 2014 Farm Bill that permitted cultivation for simply pilot programs for studying market interest in hemp-derived products. It expressly permits the transportation of hemp-derived products across state lines for commercial or other purposes. The hitherto restrictions placed on the sale, transport, or possession of hemp-derived products have been removed, provided you produce the items according to the manner stated in the law. This is a golden opportunity, a once in a lifetime chance you can’t allow to fritter away. The slot is open for all comers — corporations and individuals, and…

Continue Reading→

Marketing

How to Convert Big in Real-Time With Context

John Ejiofor / March 5, 2019

The appropriate interpretation of your message is the juice to conversational marketing. If for any reason your context lacks clarity, your message is dead on arrival. How do you feel when you are searching for a particular product online and what you purchased some time ago keeps popping up or when something you have said results in stares or blank looks? You are completely pissed of. Both the customer and the brand are out of context, they are not operating on the same frequency. Advancement in technology has ensured that customers’ attention spans and patience are pruned down, they are more interested in their needs. For you to score big with your customers you need messages that resonate with them. The context apart from being comprehensible must be personalized for more conversions and ultimate sales. The message must deliver value to your target customer in real-time. There must be clarity at both ends which exactly is what conversational marketing prides in achieving. It’s practically impossible for you to send a message that will resonate to a customer you don’t know. The context will certainly be awry. There will be total confusion, no trust, and no understanding since you and the…

Continue Reading→