Month: April 2019

Marketing

How to Provide Excellent Customer Service

John Ejiofor / April 28, 2019

Marketing has gone customer-centric, the customer has eventually become king, businesses are listening and caring about where, how, and what the customer wants all in a bid to provide excellent customer service. According to a survey, companies which provide excellent customer service see their revenues grow 4-8% above the market. When it comes to deciding where to shop, 64% of people rate the quality of customer service as more important than price. Since we live in a digitally advancing age, everything we do to provide an excellent customer service must be done in line with the right modern-day, real-time customer support system. If you have such a customer support system in place, you are on your way to providing excellent customer service. The support system must be a multi-channeled, that offers great real-time customer support for businesses to grow sales and increase productivity. It  has to create an enabling environment for brands to get acquainted with their customers and provide excellent customer service as well as have developed the following great real-time packages: Live Chat A study by FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option…

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Business

7 Areas Government Policies Could Affect the CBD Industry

John Ejiofor / April 24, 2019

The growth of the legal hemp industry has spun a new market with less legal bottlenecks. Short for Cannabidiol, CBD is a byproduct of the industrial cannabis plant that does not contain the THC, the cannabis property that gets consumers high. With a reported growth projection of $22 billion by 2022, the CBD industry is too big to sniff at. Everyone is interested in taking a bite of it. Analysts have called it the next gold rush, and it’s proving to be one. And the government is not looking away from it. In fact, in America, like in many other advanced countries, the government is deeply interested in the CBD industry. With the US government highly invested in the control of the CBD industry, expect to see policies impact its growth over time. Preparing towards these impacts can help the true entrepreneur better navigate the challenges the CBD industry will pose and build a thriving business out of it. 1. Distribution Even though the 2018 Farm Bill passed by President Trump legalizes the use and sale of CBD across all 50 states, the distribution of cannabis products is still under serious restrictions. FDA Commissioner Scott Gottlieb, M.D., on signing of…

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Social media

Social Media Advertising Bane of The Big CBD Boom

John Ejiofor / April 17, 2019

The assent given by President Trump to the 2018 Farm Bill has thrown the U.S. marketing landscape into a frenzy and why not so? CBD is projected to rake in a staggering $23 billion by 2025. This, however, is fraught with some bottlenecks especially as it regards social media advertising. Vote Hemp’s report, that the total of 23,343 acres of hemp farmed across the nation in 2017, more than doubled in 2018, to 77,000 acres from over 3,500 participants is an indisputable sign that the CBD market is in for a big boom in years to come. This is in addition to the observation by the Federation of American Scientists who reported that the number of imported hemp from Canada and China is on the decrease, it was $67.3 million in 2017 compared to $78.1 million in 2015. Farmers are buoyed to invest more in hemp as a result of provisions in the Farm Bill that guaranteed them crop insurance, interstate transportation of their products, and basic banking facilities which are very vital but were only available to the typical and traditional farmers. There are high expectations of exceptional and bumper harvests and higher investments by brands in the CBD…

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Technology

How to Protect Your Personal Data With VPN

John Ejiofor / April 1, 2019

We constantly wake up to news of fresh online security scares and this makes it absolutely compulsory that you must seek means of ensuring that your personal data is protected. The  Identity Theft Resource Center and CyberScout annual end-of-year data breach report, revealed a 126% increase in exposed consumer’s personal data and 1.68 billion email-related credentials. In Also very disturbing is the February report that hackers were distributing a “megaleak” among themselves of more than 2.2 billion unique usernames and passwords. These were personal data obtained in recent years as part of database breaches from top-notch sites such as Dropbox, LinkedIn, and Yahoo among others. You still must not undermine the fact that hundreds of millions of Facebook users had their account passwords stored in plain text and searchable by thousands of Facebook employees. If you take into consideration the mammoth size of cybercrimes and the sophistication of cybercriminals you may want to believe that taking steps to protect yourself online might seem like a fool’s errand. But it’s a task that must be necessarily accomplished. VPNs, or Virtual Private Networks, are services that route your online traffic through an encrypted server so you can browse safely and anonymously on…

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