Month: June 2019

Marketing, Technology

Chatbots as Means to Creating Better Sentiment Analysis

John Ejiofor / June 16, 2019

For good sentiment analysis, you need data and tons of it. What better way to gather this data than through live-chatting up your customers and what better means than chatbots. Anybody into data analytics will want to tell you that social media has made the gathering of data relatively easy. However, the data you gather from this source can be misleading if you want to use it for sentiment analysis. Compared to decades ago when the only ways to gather insight on what customers wanted and how they felt about a brand were by knocking on their front door and asking, cold-calling them on their wall phone or sending them a survey with a self-addressed stamped envelope, the social media has brought about a revolution and deserves accolades for that. From any angle, you look at it, the job of gathering data before the advent of social media was labor intensive but the methods employed yielded accurate information. We can’t possibly go back to those days taking into consideration, the global population and technological advancements we can reap from. Taking social media monitoring (SMM) into account, it’s easy for you to conclude that today’s ready access to customer sentiment would…

Continue Reading→

Business

Why Enterprise Management is a Must For Your Brand

John Ejiofor / June 14, 2019

Enterprise management is one of the modern examples of Enterprise resource planning (ERP). It allows brands to manage vital day-to-day processes such as inventory management, accounting, human resources, and customer relationship management (CRM) to effectively have a competitive edge in the global market. Enterprise management supports how different business components work by distributing information through a shared database. Many ERP software applications have been developed to help companies implement resource planning by integrating all of the processes it needs to run a company with a single system. In view of the serious competition in the global market as a result of the world becoming a global village, the following are pointers as to why you should be at the forefront of brands implementing enterprise management.   1. Globalization Interacting with the world ordinarily offers lucrative opportunities and creates a higher demand for products. Globalization, however, comes with a cost. The crowded global market should be a source of joy to brands but it also means more competition and a rapidly accelerating rate of change. The pressure to innovate, while at the same time keeping costs to a minimum and reducing the time-to-market is a competitive necessity. The copious availability of…

Continue Reading→

Technology

How to Checkmate 5 Top Cyber Threats to Live Streaming

John Ejiofor / June 11, 2019

One area of potential cyber attacks we have been overlooking is live streaming. This may be due to the fact that most streamers focus more on the entertainment aspect and do not see any reason for concerns as regards cyber threats. It’s therefore essential to take an in-depth look into these threats and seek out ways to checkmating them. 1. Stream sniping If you play a game on Twitch, then you may have been a victim of this attack one time or the other.   Stream-sniping which is the practice of playing a game against a streamer while watching their broadcast to gain an advantage by figuring out their position is nothing new for those who play games on streaming services for large audiences. What most players are advised to do is to set a delay; this option is not really a viable solution for streamers whose livelihood depends on engaging in real-time with their audiences — and often doesn’t even prevent stream-sniping anyway. While some may say they do it for the fun of it, stream-sniping is about one thing and one thing only: winning. The lengths snipers will go to locate their targets is pretty staggering and, in some…

Continue Reading→

Marketing, Technology

3 Ways Sentiment Analysis Improve Your Marketing Scope

John Ejiofor / June 9, 2019

Quite often, you have come across situations where you really need to understand the intent behind a message and you’re completely lost. That is the time you need sentiment analysis to come into play. Sentiment analysis which is also referred to as opinion mining is an approach to natural language processing (NLP) that identifies the positive, negative, or neutral tone behind a body of a text. It entails the use of data mining, machine learning (ML), and artificial intelligence (AI) to mine text for emotions and subjective information. Sentiment analysis systems help brands to gather insights from unorganized, confusing, and unstructured texts that come from online sources such as emails, blog posts, support tickets, web chats, social media channels, forums, and comments. Mathematical calculations replace manual data processing by implementing rule-based, automatic or hybrid methods. Rule-based systems carry out sentiment analysis based on predefined, labor-intensive means while automatic systems learn from data with machine learning techniques. A hybrid sentiment analysis combines rule-based and automatic systems. Different types of sentiment analysis Fine-grained sentiment analysis: provides a more clear-cut level of segmentation by breaking it down into further categories, most often, however, this is broken down into basically very positive or very…

Continue Reading→

Marketing

A Rundown of The 5 Easily Marketable CBD Oil

John Ejiofor / June 6, 2019

For anyone looking to start up a small business, CBD oil presents an attractive opportunity. Because it only recently became federally legal, no one player dominates that field. And with sales expected to hit $22 billion by 2022, there’s still room for more companies to take a piece. You do; however, need to do your homework. Under regulations from the 2018 Farm Bill, CBD oil is only federally legal if it comes from industrial hemp, which contains no more than 0.3 percent THC. Cannabis that contains more THC is still illegal because that’s the stuff that gets people stoned. You also need to understand the restrictions on marketing it. Its legal status in some U.S. states still isn’t clear, which has made some advertising venues cautious. As noted elsewhere on this site, some social media companies are among them. But such is the popularity of CBD that political pressure will likely overcome these obstacles shortly. In the meantime, read up on the best types of CBD oil to sell, and what they can do. 1. CBD tinctures Tinctures are very popular in the CBD market because they’re fairly fast-acting, long-lasting, and flexible. While these are sometimes labeled “hemp oil,” the…

Continue Reading→

Technology

5G: A Case of The Good, The Bad, And The Ugly

John Ejiofor / June 2, 2019

The fifth-generation wireless (5G) comes as the latest innovation in the cellular technology realm designed to radically increase the speed and responsiveness of wireless networks. 5G is coming with the promise of transmitting data over wireless broadband connections at travel rates that could be as high as 20 Gbps, which by some estimates exceeds wireline network speeds. It also promises to offer latency of 1 ms or lower for uses that require actionable, prompt, and real-time feedback. 5G will be on the line to enhance a sharp increase in the amount of data transmitted over wireless systems as a result of more available bandwidth and advanced antenna technology. 5G wireless signals. quite unlike those of 4G which depend on high-power cell towers to radiate signals over longer distances, will be transmitted through a large number of small cell stations located in places like light poles or building roofs. The reason for the multiple small cells is because the millimeter wave spectrum — the band of spectrum between 30 GHz and 300 GHz that 5G relies on to generate high speeds — can only travel over short distances and can be obstructed by weather and physical obstacles, like buildings. The good…

Continue Reading→