Month: July 2019

Technology

Using The Mobile App to Maximize Your Business Productivity

John Ejiofor / July 30, 2019

The intent and purpose of going into a business are primarily to make good returns on investments and this borders around the productivity of your employees. For your business to really thrive in this highly competitive global market it’s absolutely necessary that your employees are freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The fact that in 2019, the number of mobile phone users is forecast to reach 4.68 billion globally is a pointer that you need to catch in on the trend. App usage and smartphone penetration are still growing at a phenomenal rate and there are no signs that this will slow down in the foreseeable future. You should also take into consideration that there are 1.23 billion tablet users worldwide, to really appreciate the impact mobile apps can have on your business. Studies also revealed that the average American checks the phone every 12 minutes and 90% of the mobile time are spent on apps. This is an avenue you can utilize to maximize your business productivity since you will only be capitalizing on the interest of your employees to boost productivity. You can also factor in the…

Continue Reading→

Technology

Why You Need a Tiered Approach For Successful DR

John Ejiofor / July 26, 2019

Being the era of big data and with the large volumes of data organizations seek for, you can no longer depend on tried-and-true methods. You definitely need to implement a tiered approach just like is seen in cybersecurity for successful data recovery (DR) in order to cut lull and downtime, with the mindset of protecting your high-priority data. Any attempt at Data protection and DR that is not scientific can never be a realistic approach. Therefore, to succeed in the face of the increasing frequency of attacks, use of automation, and better social engineering to elevate the likelihood of a successful attack you must up your protection and recovery plans.  A tiered approach to data protection and DR will not be a new thing since it’s been practiced with cybersecurity. All your data are important but nothing stops you from giving priority to the very vital ones. Making a case for the prioritization of data, Ed Featherston, vice president and principal cloud architect at Cloud Technology Partners says “I do think DR plans can benefit from the tiered approach, and some organizations are taking that step. Conceptually, application data in most organizations have already been tiered by definition through recovery…

Continue Reading→

Technology

How to Detect And Stop an Island Hopping Attack

John Ejiofor / July 25, 2019

You must realize that hackers are wont to go to any length to attack large organizations that are even well-fortified with cybersecurity defenses. Whenever they come across stiff opposition as the case might be sometimes, instead of been put off, they try to gain access through intermediaries. They have now graduated to island hopping attacks in order to stay invisible. Based on the Carbon Black’s 2019 Global Threat Report, Infosecurity magazine says that “In aggregate, enterprises saw approximately one million attempted cyber-attacks per day, though half of today’s cyber-attacks use the victim primarily for island hopping.” It must be clearly understood that the island hopping attack strategy is not a new “kid on the block,” however, it is daily becoming increasingly important. These attackers strategize on finding new ways to gain access to your enterprise networks inasmuch as you utilize a sort of supply chain.  Once your enterprise is bound to accommodate a greate number of third parties, whether they are remote employees, contractors, corporate customers or suppliers who have to gain access to your resources remotely, you have unwittingly become a prime target for island hopping attacks. You won’t be far from the truth if you refer to their…

Continue Reading→

Technology

Why Your Brand Must Insist on Data Quality

John Ejiofor / July 19, 2019

Making a case for data quality of your brand is now more important than ever before. In this era of big data where every organization is hell-bent on laying its hands on as much data as it can, it becomes exceedingly important that you must be assured of the data quality you access. If the report by Forbes that the amount of data produced every day is 2.5 quintillion bytes should be taken into cognizance, then data is surely the next “crude oil” and data quality can’t be overemphasized. According to WhatIs.com, data quality is a perception or an assessment of data’s fitness to serve its purpose in a given context. On a daily basis, organizations depend more and more on data for their operations, data quality has, therefore, become a front-burner issue. SiriusDecisions reports that nearly 60 percent of marketers consider the overall health of their data unreliable.  Once your data quality is poor, expect an avalanche of problems. These problems range from inaccurate reporting to ill-conceived strategies.  Economic damages you have to shoulder due to poor data quality problems border on miscellaneous expenses such as demurrages and transportation fares when packages are wrongly shipped to other destinations right…

Continue Reading→

Real Estate, Marketing

Generating Real Estate Buyer Leads With Internet Marketing

John Ejiofor / July 17, 2019

There is no way you can run a real estate business without working assiduously about leads generation. Generating leads is one of the main concerns of any real estate agent.  The more leads you are able to generate, the more prospects for sales, and the better it is for your business. In order to address this concern, real estate agents and brokers keep on innovating on the best method to circumvent and convert prospects into buyers.  Since the beginnings of the industry, different advertising methods have been tried. Where some have to a large extent proven to be effective, others ended in abysmal failures.  Internet marketing is one of the new methods for attracting potential customers and for generating leads. Though a newcomer to the industry, it is, however, fast becoming a popular alternative to conventional media.  It is oftentimes free, takes less effort to maintain, and reaches a wider range of customers than the older methods. As an agent, you do not have to storm the streets cap in hand, make annoying and unsolicited phone calls, or do any hard sell tactics.  This time, the potential customer needs only click on a button to either choose or delete, or…

Continue Reading→

Business, Technology

10 Reasons Why Your Brand Must Not Ignore ERP

John Ejiofor / July 15, 2019

Take an in-depth analysis, the result you get is mind-boggling, competition from the small, medium, and large scale enterprises can’t be further ignored. The global market has become your “next door neighbor” but fortunately, ERP has come to your rescue. An ERP (enterprise resource planning) system can be seen as the binding force that glues together the different computer systems for your brand. ERP applications ensure that the different departments in your brand are able to communicate and share data quite easily.  With ERP securely in place, you gather information about the activity and state of different divisions and make this information available to other component parts of the brand, where it can be used productively. ERP applications can help a brand become one workable unit by linking information about the production, finance, distribution, and human resources together.  ERP system is able to harmonize accounts payable, stock-control systems, order-monitoring systems, and customer databases into one system. A comprehensive look at the following 15 reasons brings to the fore why you can no longer ignore ERP. 1. Competitive edge You may be put off by the fact that ERP software requires a major investment, but the other side of the coin…

Continue Reading→