Month: December 2019

Technology

IoT: 2020 is The Year of Radical Change For Workers

John Ejiofor / December 31, 2019

Image by Pete Linforth from Pixabay Who would have believed the possibility? Who thought it would come to pass? Who foresaw the impact IoT is having on our day to day activities? Today, the impossible is happening. You can now talk to your phone just the same way you talk to your friends. You can give instructions and have meaningful discussions with your refrigerator.  Your watch was more of an ornamental you used to tell time but not anymore. IoT and advancement in technology have radically changed that fact, you can now use it to track your heart condition, know where to go, send emails and texts, and carry on discussions with your friends.  Our personal devices are playing very effective roles in our daily activities, thanks to the amazing transformation brought about by IoT. Some few years back, this would have sounded unbelievable and pure magic, but it’s the reality today.  So, why won’t you capitalize on this in 2020? IoT is set to bring a massive turn around in how we work and you can’t afford to be left behind.  Here are a few ways IoT will affect your work in the year to come and beyond:  No…

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Technology

How AI in The IoT Customer Journey Enhances CX

John Ejiofor / December 25, 2019

Image by John Hain from Pixabay The advancement in automation which saw the birth of AI and machine learning is radically transforming the customer journey. Brands are capitalizing on this advancement to engage customers and prospects, with the ultimate aim of enhancing CX (customer experience).  The Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper, estimates that there will be 28.5 billion IoT devices by 2022, up from 18 billion in 2017, and these IoT devices can promptly make decisions as a result of very fast analysis of mammoth amounts of data. With these figures as a yardstick, your brand should be focused on how to ensure that your digital, marketing team, sales, R&D, and customer service are prepped for this unprecedented transformation. IoT Agenda reports that the IBM Institute for Business Value in a study, titled “The AI-Enhanced Customer Experience,” said that 74% of respondents were of the view that AI will drastically impact their initial perspective of CX. To achieve this, however, you require a broad outlook and a cohesive approach in the use of AI in augmenting CX at large.  Your aim will be defeated if you ordinarily focus your attention on one IoT device or…

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Technology

Web And JavaScript Development Trends in 2020

John Ejiofor / December 22, 2019

The period of the rapid development of the web is behind. Today, we are witnessing the stabilization of frameworks, approaches, and the JavaScript language itself. And this means that investment in education is becoming more meaningful and long-term. Among the Web frameworks, three leaders have emerged, which are React, Angular, and Vue. The popularity of React is fueled by the addition of hooks to the framework – something in between the simplicity of components and the complexity of Redux.  Hooks are a promising technology that simplifies code. However, the personal sympathies of most people are on the side of Angular.  They think that this is the most holistic and mature framework that allows you to solve even very complex tasks. At the same time, the number of vacancies on Angular is only slightly less than on React. As for Vue.JS, its prospects are still in question. There is a lot of hype around it, it is simpler than React and Angular, but serious companies prefer the solutions behind Facebook (React) or Google (Angular) to the development of Chinese specialists – there are not so many vacancies in the market yet. If we talk about the JavaScript language itself, then its…

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Business, Technology

Top 5 Reasons Why Your Business Should Use Live Streaming in 2020

John Ejiofor / December 18, 2019

Image by Stefan Coders from Pixabay The growth of live streaming is driven by the unparalleled level of interaction and engagement that it offers. This makes it a popular choice for niche areas like education, marketing, movies and much more. As per a popular survey, 82% of people prefer to watch a live stream over reading a post on social media because it brings viewers up-to-date, informative and accessible content. Live video broadcasting over the internet, has changed the way people and brands all over the globe communicate. Some of the factors that have contributed to online video streaming include internet penetration, developments in mobile technology, and the expanding influence of social media. If you are thinking “why live streaming?”, let us tell you some reasons to think “why not live stream?” 1. A live stream can help build trust towards your brand Customers usually relate trustworthiness with quality and great service. This is why being relatable is crucial for a content creator.  It is challenging for brands because they need to show their “human” side which means that the personality of a brand needs to be in tune with its customers. Corporates generally use streaming to a good effect as a brand-building…

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Technology

9 Best Chrome Extensions That Ensure Digital Marketers Rank Higher

John Ejiofor / December 12, 2019

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, maximize productivity, and overall user experience.  I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started. 1. SimilarWeb – Traffic Rank & Website Analysis SimilarWeb is a popular and best chrome extensions for digital marketers. It’s a great tool by which you can see any website traffic and key metrics, including engagement rate, traffic ranking, keyword ranking, and traffic source.  With just a click of a button, this extension gives you complete insights into any website’s statistics and strategy as you’re browsing. This extension also helps you to get in-depth traffic and engagement statistics for any website over the web.  Have you spent your time to find out the traffic sources on a specific website? Just relax, it also helps you to find out the main traffic sources of a specific website.  It is a complete analytical tool for a digital marketer. https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp 2. Grammarly Grammarly is one of the most popular Chrome extensions over…

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Business

Differentiating Between Lean Manufacturing And Six Sigma

John Ejiofor / December 11, 2019

Image by Tumisu from Pixabay  In the business world, of late, you can witness a debate going on – Lean manufacturing Vs Six Sigma – which one is the best to opt to achieve your business goals. Many people have strong opinions about both methods. However, both methods share the same goal that is cutting costs and eliminating waste. But, they use different approaches to achieve this common goal. Lean manufacturing is a systematic and well-calculated way of eliminating waste and creating flow in the production process through the adoption of lean principles. On the other hand, Six-Sigma is a set of techniques that focuses on reducing the rate of errors. What is Lean Manufacturing? Lean manufacturing technology is not new. This technology was first introduced by Henry Ford. He wanted to keep the production standards very high so that each step falls naturally into the next one, thereby reducing the waste gradually. Then another automobile giant Toyota implemented this process and founded the Toyota Production System (TPS), which became one of the most efficient systems in the world. The biggest difference between Lean and Six Sigma is that they analyze the cause of waste differently.  Lean demonstrates seven types of wastes that…

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