Month: June 2020

Business, Technology

CBDC (Central Bank Digital Currency): A Possible Revolution in Money

John Ejiofor / June 29, 2020

Image by WorldSpectrum from Pixabay  CBDC may eventually turn out to become a revolution in money in the post-COVID-19 world. Before the idea of a central bank digital money started gaining ground, the cryptos have been around as virtual or digital currencies. Taking into consideration that the global mobile payment market is presently estimated at US$816.50B and with the projections that it will reach over US$5.5T by 2025, the way we carry on transactions with money is set to undergo a mammoth revolution with the intended introduction of digital currencies by governments around the world. However, unlike the cryptos that encountered very stiff opposition from governments and some large corporate bodies, it seems the CBDC will enjoy their patronage. The main reason governments around the world were very equivocal in the opposition cryptos encountered is the fact that cryptocurrencies were not meant to be regulated.  The seriousness governments are attaching to CBDC is the reason why about 80% of the world’s central banks are exploring the possibility of adopting the digital currency. It’s on record, however, that China has gone very far on the project, having been working on it since 2014, when Xiaochuan Zhou, who was the Governor of the People’s Bank…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

John Ejiofor / June 18, 2020

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Business

Four Easy Ways to Reduce The Risk of Your Investment Portfolio

John Ejiofor / June 12, 2020

Image by Nattanan Kanchanaprat from Pixabay The dimension with which we measure the risk of an investment asset and, by extension, of an investment portfolio (which is the set of financial assets in which you invest) is volatility. As we have seen on other occasions, volatility cannot collect all the risk, but a significant part, and it is also the standard measure that allows us to know how risky an asset is compared to the market average or other assets. A well-diversified investment in stocks usually has around 20% volatility and fixed income (mainly sovereign fixed income) around 5%. From there we can compare. Those of us who started investing before the last great crisis have the psychological anchor of this one, and the great drops (drawdowns) and their prolongation in time are always very present in our minds. It is what destroys personal psychology from a financial point of view and what makes you quit. The great crises mark generations and establish guidelines of good sense and caution that are absolutely necessary for the operation of a personal investment system that lasts a lifetime. This has the problem that we bias ourselves towards the risks that may occur and build investment portfolios…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

John Ejiofor / June 10, 2020

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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