The act of trading is as old as time itself. From the direct form of exchange involving trading items for each other to the use of a medium of exchange.
Today’s world is about doing things with ease and eliminating stress. This is why we involve the use of technology in almost everything we do. Trading is no different.
In this article, we will be looking at how you can make the most of your E-commerce website. Meanwhile, let us start by looking at E-commerce development itself. This will help us ease into the flow of things.
Regular commerce came with loads of benefits. It is the foundation on which E-commerce was built. It is still an important aspect of our lives and will not go out of operation anytime soon.
However, regular commerce came with some shortcomings. It limited outreach, sales, and made it difficult to trade internationally. You have to be a “big firm” to trade within states.
With the coming of technology, things changed. With the invention of telephones and the internet, you can now send and receive orders from near and far. You can trade with people without ever coming in physical contact with them.
Like everything else, E-commerce also came with some side effects. With the ease of doing business now ensured, the establishment of more business enterprises is, therefore, not a surprise. This means that you have to go the extra mile if you want to make sales.
How can you make the most of your E-commerce website?
Despite the increasing number of business enterprises, you can always get ahead of the competition. One way to do that is to have an E-commerce website. However, you will need more than a website.
You are not the first or will not be the only one with a website. To stay ahead, you will have to make the most of your E-commerce website. Here are some tips on how you can make the most of your E-commerce website.
Ensure mobile compatibility
Nothing is more annoying than visiting a website and seeing that it is not compatible with your mobile browser. Seriously? In this age and time?
If your website is not mobile compatible, you will miss out on lots of customers. Ensure that your website is compatible with devices that are five inches in length.
When your website is not compatible with mobile devices, the user experience will be poor. Images and text will be distorted. You do not want that.
Enable easy ordering and checking out
First, the person paying for that product or service went through some stress to get the money they are using to pay. The last thing they want is additional stress from shopping.
One plugin that will enable stress-free shopping is the Woocommerce WhatsApp plugin. This enables the Woocommerce WhatsApp order feature.
This feature helps your customers place orders via WhatsApp. It also does some additional functions like form building and the rest of them.
Besides the Woocommerce Shop as Customer or the Woocommerce WhatsApp order feature, there are other ways to enable easy shopping. The most important thing is to make it easier for your customers to place their orders.
Ensure your website is search engine optimized
Search engines are a good source of traffic. Always ensure you play by their rules. Stay abreast of the rules of search engines and adopt their recommended practices.
Use your CTA properly
There is this constant debate on where to place your CTA. Believe me, none of the takes-on of the debate is wrong. Funny enough, all of them are right.
In the light of that, embrace all of it and use multiple calls to action buttons. Place it at strategic places so that they cover the different categories of people.
You can place one at the beginning of your content, another one midway through your content, and a final one at the bottom. I prefer the use of buttons instead of links.
Link the right social media platform and encourage social sharing
People will believe the words of the average person than the best salesman. Link your social media accounts to your E-commerce website, create an “easy share” button, and encourage people to share links to your products and services.
Content and customer marketing strategies are marketing strategies people often overlook because they are not direct forms of marketing. However, they are very potent and are also good long term marketing strategies.
These tips will help you make the most of your E-commerce website and give you an edge over the competition.
Contributed by Junaid Ali Qureshi, an e-commerce entrepreneur with a passion for emerging tech marketing
and e-commerce development. Some of his current ventures include Progos Tech (a Woocommerce mix and match), Elabelz.com, Titan Tech, and Smart Marketing.