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COVID-19 has almost sent brick and mortar into extinction. But, we must still have to do with businesses such as café, restaurant, and salon. These are localized businesses that require local SEO.
It has, therefore, become necessary for you to optimize in order to appear in local search results. If you own a local business and it is not optimized for the local searches, you will lose many prospective customers.
Local SEO is the strategy to boost your rankings in SERPs for your local keywords. Google recognizes local business value. Google has various local ranking factors determining whether your business is geographically relevant to users who search ‘near me.’
That means you don’t need to worry about competing with big companies to get your local business in front of local consumers.
What is local SEO?
With local SEO, you can get your business visible on the local search result page. Even if you have a small business with a single location or a big company with multiple locations, you should optimize it for local SEO and see its excellent benefits.
Whether small, big, online, or brick and mortar, every business can benefit from local SEO. Suppose you are looking for Google for any essential keywords related to your business and maps with three listings that appear below it (also known as map packages).
What are the advantages of local SEO for your business?
Local SEO is a beneficial technique for small businesses and businesses that serve the specific region. You can also use it to promote experiences, tourist destinations, and services such as wedding venues, golf courses, and even pop-up stores and art installations.
Local SEO can also help large businesses with outlets throughout the country. Then it is ideal for small mothers and pop shops and specialist hobby shops that serve specific audiences.
Local SEO has interesting side effects from the leveling field.
Stay ahead of the competition
One of the main reasons you have to use a local SEO strategy is that your competitors are likely to do it. To remain competitive in your market, you need to work on your SEO tactics.
Even if you think your business doesn’t need an online presence, the days are lost where you can believe it will be a case forever.
If you are not using local SEO services to optimize your local business, your business will not get ranked for the local searches. Therefore, to stay ahead of your competitors, it is essential to optimize your business for local searches.
If you offer better services and products than your competitors and perform local SEO, you can easily beat them.
Increase in traffic
By doing the local SEO, you will get a high amount of traffic to your website. The potential customers will easily find you if you have optimized your website for local searches too.
Because if you appear in the search results more frequently, more people will be clicking on your website, and thus, the traffic will be increased.
SEO will result in the best long-term return on your business. Clicking on the link to your site from organic search results by customers results in an average of customer converts that is 2x more than pay-per-click customers who click on your website from paid ads.
When you monitor your local SEO data, it gives you a whole new insight into how customers locate your business on search engines, including demographics, locations, and the search terms they use. All this insight can help you form a marketing plan in the future.
Local SEO is very cost-effective, unlike other forms of ads that will drain your business funds. Your local SEO will help you grow pages and cut costs.
Having local SEO is useful in more cost-effective. It produces a higher level of investment in the long run than paying advertisements to ensure you appear in local search results.
Appear in the local business directory
With local SEO, you are more likely to appear in a local business directory where people can search for services in certain areas and even leave reviews. Having your business name appears in local guides can increase your credibility and increase your organic SEO rank.
Appear in Google 3pack
The first three listings that best match the search query appear in SERPs. It is known as three packs from Google. If you optimize your website for local SEO properly, you might get ranked in three-pack of google.
Earlier it was a seven-pack, but now it changed to a three-pack of Google. And if your business will appear in top searches, there will be a boost in your traffic and sales as well.
Many people overlook the importance of local SEO, but now as you have discovered the benefits of local SEO, you should start applying it in your business. Boost your local efforts, and it will help you boost your business and generate high returns.
Contributed by Emily:
A zealous writer and with the passion to read and write about marketing blogs and their implementation in our modern world. With such embedded curiosity, she researches extensively before writing a blog to deliver a credible and detailed content piece. She has more than 8 years of professional experience in Cibirix- a Charlotte SEO Company and loves to write about different types of digital marketing content in the industry.