It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal. They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition. Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results. Proper access to search engine optimization must bring value throughout the life of your web business. Is your SEO strategy the perfect method? 2. Shooting in the dark Most…
Month: February 2021
How a Mobile App Can Help You Market Your Business
Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service. Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive. Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…
How to Enhance Successful Digital Transformation in 2021
Image by Gerd Altmann from Pixabay The bells are tolling, 2020 with all the good, the bad, and the ugly, is just strokes away. What strategies do you have in place? How have you planned for 2021? Do you have quality leadership? How are you planning towards updating your employees’ skills? If all these are in place, you have the opportunity of using digital transformation to drive improved revenues and customer satisfaction in 2021 and beyond. Digital transformation has come to stay, and you must adopt it to drive a meaningful economic recovery and improvement in 2021. The COVID-19 pandemic brought into focus the need for brands to accelerate digital initiatives which led to improved efficiencies and ensured that work-from-home was carried on at scale. Though there are efforts to combat the virus through the provision of vaccines from health organizations, there is still a great need for collaborative technologies. The reason for this is that you still need to use the benefits of digital transformation to achieve expanded efficiencies and gain valuable insights. If you have good strategies and skilled hands, you can use digital transformation to enhance high performance in your brand. You, however, need to ensure that the following are…
Blockchain Technology: How Tokens Will Change Healthcare
Image by Tumisu from Pixabay Blockchain technology has finally arrived and cryptocurrencies are becoming widely recognized and appreciated by the larger public. With this success, we’ve seen the price of ethereum and bitcoin reach new historical heights. Investors are flocking the market to buy bitcoin with a credit card or any other means at their disposal. However, many people are still unfamiliar with the technology that made cryptocurrencies possible. Since the release of bitcoin, blockchain technology has progressed by leaps and bounds. What was initially just a vessel for transferring digital cash over the internet has evolved into a trillion-dollar industry, with applications in a wide range of niches. In this article, we explore how advancements and applications of blockchain technology can improve healthcare, one of the most essential industries to human survival. First, let’s explore some of the basic properties of the tech, for those unfamiliar with its advantages. What is blockchain? We were first introduced to blockchain technology way back in 2009, with the release of the original cryptocurrency, bitcoin. It was originally intended for the exchange of digital cash in a decentralized manner, directly from one user to another. The distributed ledger of the blockchain records all the transactions on…